AYOI Consultancy Hong Kong

02/08/2026

🌟 LinkedIn 不只是求職平台，更是你的個人品牌!
無論你是大學生、應屆畢業生，還是剛踏入職場的年輕專業人士，在今天的求職市場，你的個人品牌，往往決定別人對你的第一印象。

AYOI Consultancy 很高興與大家分享，我們的總監許嘉俊博士（Timothy Hassan）將擔任香港青年協會領袖學院「LinkedIn及個人品牌實戰工作坊」的導師。

課程將透過實戰分享及案例，協助你：
✨ 建立清晰而有特色的個人品牌
✨ 發掘及展現自己的核心優勢
✨ 優化 LinkedIn 個人檔案，提高專業曝光
✨ 建立高質素人脈，拓展職涯機會
✨ 學習如何透過內容建立專業影響力

如果你希望為實習、畢業後求職、轉工或未來職涯做好準備，這個工作坊將會是一個很好的開始。

📍名額有限，歡迎立即報名！

詳情及報名：
https://leadershipinstitute.hkfyg.org.hk/events/personalbranding/

日期: 2026 年 8 月 20 日（星期四）
時間: 上午10時至12時
地點: 銅鑼灣

Timothy 擁有多年數碼營銷、品牌策略、企業傳訊及專業培訓經驗，曾服務跨國企業、政府、公營機構、大學及非牟利機構，並協助不同背景的專業人士建立個人品牌及提升數碼影響力。現為 AYOI Consultancy 總監及大學兼任講師，經常教授數碼營銷、人工智能應用、數碼素養等課程，致力協助學員提升職場競爭力。

#個人品牌 #職涯發展

10/07/2026

Our Director, Dr. Timothy Hassan, was recently interviewed by Sing Tao Daily to share his insights on the current state and future of digital and AI literacy education in Hong Kong.

As technology becomes a core part of daily life, there is an urgent need to rethink how we prepare the next generation. While Gen Z and Gen Alpha are incredibly tech-savvy, being able to operate a digital tool or prompt an AI is very different from having the critical framework to process what comes out of it.

During the interview, Dr. Timothy highlighted three critical areas:

Moving Beyond Basic Tech Skills: Real digital literacy is no longer just about knowing how to use hardware or software. The real priority must shift toward nurturing deep critical thinking, information analysis, and strong ethical decision-making.

The Risk of "Cognitive Debt": Over-reliance on AI without building foundational analytical skills risks leading to a decline in independent thought—what he refers to as a "cognitive debt." Education must focus on teaching youth how to govern technology, rather than be passive consumers of it.

A Welcome Policy Shift: The Education Bureau's recent Digital Education Development Blueprint for Primary and Secondary Schools is a positive step forward, signaling that the city is actively recognizing and addressing the need for structured information literacy frameworks.

A huge thank you to the Sing Tao Daily team for the feature and the space to discuss the future of talent cultivation in Hong Kong.

🔗 Read the full feature here (in Chinese): https://www.stheadline.com/daily-hongkong/3588427/

　　近日先後有女實習醫生於醫院自拍等不當行為，及有身穿制服醫護人員於醫院嬉戲，令人關注醫護人員操守。有人力資源顧問指，兩宗事件均於社交媒體揭發，反映「打卡」及「開心分享」的心態下，年輕人容易將工作與私...

03/06/2026

Our Director, Dr Timothy Hassan, was invited to participate in DragoNation 匯龍坊's DragoNation Day 2026 last Saturday, themed "Inner Discovery in the AI Age." During the event, he moderated the panel discussion "Future Skills and Mobility," exploring how individuals can remain adaptive and resilient in a rapidly evolving world shaped by technological advancement.

What made the session particularly engaging was the diversity of perspectives represented on the panel. Drawing from different professional backgrounds and experiences, each speaker brought unique insights to the conversation, creating a dynamic and thought-provoking exchange.

As one of the supporting organisations of the event, AYOI Consultancy was proud to contribute to this meaningful platform for dialogue and learning. Guided by our motto, "Ideas for Tomorrow. Good for All.", we are committed to promoting AI and digital literacy, helping individuals and communities develop the knowledge, skills, and mindset needed to thrive in an increasingly digital world.

We are grateful to the organisers, speakers, and participants who made the event a success. It was an inspiring discussion, and we hope the ideas shared during the session sparked meaningful reflections and new possibilities for the audience as they navigate the future of work, learning, and human development in the AI era.

Learn more about us: www.ayoihk.com

21/04/2026

If you are an SME owner in Hong Kong, the "Boost Post" button on Facebook and Instagram is a tempting trap. It’s fast, it’s easy, and it gives you the immediate gratification of seeing likes and shares go up. But let’s be honest: Engagement does not pay for the return. Conversions do.

At AYOI Consultancy, we helped auditing SME ad accounts, and the #1 source of wasted ad spend is an over-reliance on "boosting" instead of using the full power of the Meta Ads Manager.

Why make the switch?
❌ Boosted Posts: Basic targeting, limited placements, and optimized for "vanity metrics" (likes and comments).

✅ Meta Ads Manager: Advanced targeting (Lookalike audiences, custom data), A/B testing, and optimized for real business outcomes (Leads, Sales, and Traffic).

Transitioning to the Ads Manager requires a steeper learning curve, but it is the absolute fastest way to lower your customer acquisition cost.

Ready to stop guessing and start growing? Check out our latest guide on making the switch, or reach out to us to make every advertising dollar count. 👇
https://www.ayoihk.com/blog/stop-boosting-posts-the-smart-sme-guide-to-meta-ads-in-2026

31/03/2026

If your digital engagement is high but your foot traffic in TST or Causeway Bay is low, you have an O2O (Online-to-Offline) gap.

At AYOI Consultancy, we’re seeing a massive shift in how HK consumers move from their screens to the store. The "linear funnel" is gone—replaced by a fragmented journey across IG / Xiaohongshu, WhatsApp, and physical storefronts.
In our latest blog post, we dive into:
📍 Hyper-Local Targeting
💬 WhatsApp Conversions
🔗 Closing the Attribution Loop

Whether you need high-level digital marketing consulting to overhaul your strategy or digital marketing training to upskill your in-house team, mastering the O2O pivot is the key to Q2 growth.

Read the full strategy here: https://www.ayoihk.com/blog/mastering-the-o2o-pivot-driving-real-foot-traffic-in-a-digital-world