AIR Concepts

Name: AIR Concepts
Address: Unit 2601-03, 26/F, Westin Centre, 26 Hung To Road, Kwun Tong, Kowloon, Hong Kong, HK
Telephone: +85222074428

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AIR Concepts

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05/09/2026

賣產品可以靠個「吹」字？ Hello, Diane話可以。AIR當然要令佢吹到成為潮流至HEAT🔥
以Jeffrey嘅自身熱力，詮釋Hello, Diane嘅熱風癒髮修護力，令熱潮席捲全城，令秀髮越吹越靚！

Hello, Jeffrey! Thank You, Jeffrey!
Hello, Topaz! Thank You, Topaz!
Hello, Diane! Thank You, Diane!

Brand: Moist Diane Hong Kong
Creatives: AIR Concepts, YeeFung Chan, Jane P**n, Carl Mok
Project Manager: Chloe Lau
Main Cast: Jeffrey Ngai
Director: Topaz@studiotm
Back Stage: Ken Hui

#熱風美髮時代

26/08/2026

✨ Continuing our winning streak at the DIGIZ Awards 2026!
Following our debut last year, AIR is back on the podium with five more trophies: 2 Golds, 2 Silvers and 1 Bronze at the DIGIZ Awards 2026 by Marketing-Interactive

From AI-driven campaigns to Phygital Experiences on the ground, this year's wins sit right at the mix of creative storytelling and emerging technology. A big thank you to our clients for backing bold ideas and building these journeys with us:

YSL Beauty Travel Retail Asia Pacific:
YSL Beauty Light Club 2025 - AI DJ
🥇 GOLD | Best AI-Generated Campaign
🥈 SILVER | Best Phygital Experience
🥈 SILVER | Best Use of AI
🥉 BRONZE | Best Digital Creative Campaign

Link Asset Management:
Link "Gather Fortune, Celebrate Community" AR Game
🥇 GOLD | Best Use of Immersive Technology

And a huge shoutout to the AIR team behind these wins.
Here's to the next one.

27/07/2026

Now boarding: The Lancôme 'Happiness' Express. 🚂💖

In a sea of duty-free booths all vying for attention this holiday season, Lancôme TR APAC came to us with one question: how far will happiness take you?

Our answer: happiness isn't something you choose — it finds you. So at cdf Sanya International Duty Free Shopping Complex, we built a train that decides for you. Guests step into an immersive all-pink cabin, pull the brake, and are randomly sent to their own festive happiness destination — because if happiness were something you could plan, it wouldn't feel like magic.

🌍 Three stops, three kinds of happiness: the glamorous romance of Paris, the breathtaking grandeur of the Alps, or the natural serenity of Lancôme's Rose Garden — proof that joy looks different for everyone, even from Hainan.

🎫 Every guest takes home a personalised train ticket stamped with their destination — a keepsake of exactly how far their happiness travelled.

Spreading holiday happiness through creative tech. Next stop: Happiness. ✨

Brand: Lancôme TR APAC
Creative & Interactive Design: AIR, Coey Chan, Jane P**n, Carl Mok, Jerry Lam
Program Development: AIR, Eric Lo
Program Producer: Gary Ng, Edmond Tse
Hardware: Kenny Or
Back Stage: Ken Hui

25/06/2026

The ultimate skin renewal—now visualised in real-time. 🧪📸

Let’s be honest: long flights and airport layovers aren't exactly the best moments for our skin. So, for the launch of Lancôme’s Génifique Ultimate in travel retail, the mission was clear: how do we let passengers instantly see and feel the serum’s powerful renewing effect before they even try it?

We bypassed the traditional photo-op to create a deeply personal encounter. Before a single photo is taken, travellers are greeted by an AI Beauty Consultant. As travellers share their specific transit skin concerns, the screen opens up into a mesmerising flight across their own "skinscape"—an immersive skin journey that reveals exactly how the serum targets, repairs, and rejuvenates their unique concerns from within.

Then comes the grand finale: the Instant Glow-Up. No makeup chairs. No wardrobe changes. No green screens. Just pure tech capturing the product's true power, transforming a tired layover moment into a fully styled, premium vision of their "ultimate" selves.

Welcome aboard the future of bespoke beauty retailtainment. ✈️✨

Brand: Lancôme TR APAC
Creative & Interactive Design: AIR, Yeefung Chan, Fung Leung, Jane P**n
Program Development: AIR, Eric Lo
A.I. Development: Hebitz Lau
Program Producer: Gary Ng, Edmond Tse
Hardware: Kenny Or
Backstage: Ken Hui

19/06/2026

Step into a holiday fairy tale—literally. ❄️🤖

For Prada Beauty’s highly anticipated Singapore travel retail debut at Changi Airport Terminal 1, we partnered with Prada Beauty TR APAC to launch the "Holiday Magic Tale" outpost. Instead of relying on traditional product counters, we wanted to elevate the retailtainment experience into something truly multidimensional.

Through seamless phygital design, we replaced flat photo backdrops with a captivating miniature theatre. By beautifully layering dynamic digital snowfall over a tangible, physical stage featuring the whimsical Prada Soft Robots, we crafted a living, breathing winter wonderland. Travellers didn't just pose for a picture; they stepped right into the magic.

By blending this enchanting interactive moment with a premium printed keepsake, we successfully transformed a luxury beauty launch into an unforgettable, personal travel ritual. ✈️🌟‍

Brand: Prada Beauty TR APAC
Creative & Interactive Design: AIR, Coey Chan, Jane P**n, Jerry Lam
Program Development: AIR, Kezman Hung
Program Producer: Gary Ng , Chloé Lau
Hardware: Kenny Or
Backstage: Ken Hui

14/05/2026

New Quest. New Era. ZERO Limits. 🚀✨

Building on Shangri-La’s "Ready, Set… QUEST!" journey, we’ve taken the story out of the hotel and into the cinematic heart of Hong Kong—all WITHOUT single camera rolling. 🇭🇰🏙️

This wasn't just a test of "how great AI can be." It was a showcase of how AIR’s production expertise tames the tech. After months of refining, we’ve moved beyond simple generation into Sophisticated AI Direction.

The AIR Touch: Where Craft Meets Prompt
🎨 Curated Art Direction: We didn't just "prompt"; we directed every texture, costume detail, and lighting choice to ensure premium consistency.
🎬 Masterful Storyflow: No "stitching" here. We used our filmmaking DNA to ensure seamless, fluid transitions and a natural narrative pulse.
👁️ The Human Eye: From the "soul" of our AI-crafted family to the cinematic HK vistas, our team judged every frame to meet Shangri-La’s luxury standards.

This is the AIR Bespoke GEN. A.I. Solution - proving that AI is a powerful instrument, but it takes a seasoned "Director" to make it sing. We don’t just use tech to move images; we use it to move people. 🪄💎

The map is still unfolding... Where will our expertise take the Quest next? 🌍✈️

Brand: Shangri-La Hotels and Resorts
Creatives: AIR Concepts, Yeefung Chan, Jane P**n, Carl Mok
Project Manager: Chloé Lau
Back Stage: Ken Hui

17/04/2026

Redefining Travel Retail with Award-Winning AI Innovation 🏆

We are incredibly proud to announce that two of our recent projects have been honoured with multiple prestigious awards at The Moodies 2025! This recognition underscores our position as a leader in ideation and innovation within the travel retail sector.

This year, our expertise in AI took centre stage. Being recognised in The Moodies 2025 category validates our mission to move beyond standard marketing and into the future of intelligent brand experiences. Our winning work with L’Oréal Travel Retail Asia Pacific highlights this vision:

✨ Lancôme Génifique Travellers’ Repair Clinic AI Beauty Consultant
Winner: Best Digital Campaign
Joint Winner: Best Omnichannel Campaign
Highly Commended: Best Use of Innovative Digital Platforms (AI, VR, the Metaverse)

We utilise generative AI to analyse challenges during the flight and upon arrival, with real-time weather data around the world, for every traveller. This journey reimagined the airport as a brand theatre, engaging travellers across every digital touchpoint.

✨ YSL Beauty Light Club AI DJ
Winner: Best Use of Innovative Digital Platforms (AI, VR, the Metaverse)

We revolutionised the retail environment by creating an AI-powered DJ that transformed traditional shopping into a dynamic, multi-sensory spectacle. This "vision" seamlessly bridged the gap between automated entertainment and personalised beauty consultations.

Achieving these milestones is a testament to our team’s dedication to pushing the boundaries of what AI can do for global brands. A huge thank you to The Moodie Davitt Report, the esteemed judges, and our incredible partners at Lancôme TR APAC and YSL Beauty TR APAC for their trust and collaboration.

Ready to lead with AI and innovation? Whether you are looking to integrate cutting-edge AI into a new campaign or seeking a complete brand revamp through digital intelligence, we are here to bring that vision to life. Let’s talk!

Address

Unit 2601-03, 26/F, Westin Centre, 26 Hung To Road, Kwun Tong, Kowloon
Hong Kong

Telephone

+85222074428

Website

http://www.hello-air.com/

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