MaLogic

05/05/2025

Celebrating a Milestone Achievement!
We are pleased to announce that our co-CEO, Royce Yuen, has been recognized as one of the final winners of Campaign Asia Pacific’s inaugural 50 Over Fifty list. This esteemed recognition highlights leaders who continue to drive innovation, inspire change, and make a meaningful impact in the industry.
Royce has consistently demonstrated expertise in Branding and Business Strategy, dedicating his career to developing effective business solutions that support clients in achieving significant growth. At MaLogic, he has played a key role in guiding our strategic direction, transforming challenges into opportunities, and building resilient brands.
Congratulations to Royce on this well-earned recognition!

Photo credit: Campaign Asia-Pacific

03/07/2024

What we read in the press can sometimes be deceiving. Here’s an article from Klaus, our practice lead for mobility, sharing his comments about the argument of “Cheap EVs from China” … read on. Click the link below to learn more about it.
http://www.malogicgroup.com/ #/details/177.html

11/11/2022

MaLogic, in collaboration with dentsu China, released another White Paper for the EV market in China.
The white paper explores the purchasing behaviour of current buyers of Chinese BEV brands. It examines possible implications from general consumer behaviour on a likely development path in the BEV market.
Click the link below to learn more about it.
http://www.malogicgroup.com/ #/details/149.html

28/07/2022

Our Co-CEO, Dr. Royce Yuen, was invited to be one of the keynote speakers of THE FUTURE OF RETAIL INNOVATION SYMPOSIUM, held on July 26, 2022.
The event is co-organized by three associations: The Cosmetic & Perfumery Association of Hong Kong Ltd., Hong Kong Retail Technology Industry Association, and Hong Kong Brand Corporate Association. This is one of the official events celebrating the 25th Anniversary of the establishment of the HKSAR. The Symposium introduced the Metaverse concept for live streaming and chat rooms.
There were more than 250 guests who attended the Symposium in person, while many of the audience joined online.
Royce shared his insights with the audience on the topic of “Building a Resilient Brand in Post-COVID Era.”

17/06/2022

MaLogic, in collaboration with dentsu China, released a White Paper – The Road to Success in China's Electric Vehicle Market on May 16, 2022.
Based on the big data provided by UnionPay Advisors and Talking Data, the White Paper analyzes the behavior, psychology and purchasing habits of electric vehicle consumers and deeply interprets the development potential and innovative marketing of China's electric vehicle market in the era of connected intelligence.
This report analyzes the vast amount of consumer transaction data, including conventional and electric vehicles, considers the opportunities and challenges of the already highly competitive pure electric vehicle market, and proposes strategic options for brand owners to market electric vehicles successfully. These strategies are aligned with the needs of potential customers.
Click the link below and download the White Paper now!
http://www.malogicgroup.com/ #/details/141.html

17/06/2022

The highly anticipated white paper was published - "The road to success in China's Electric Vehicle market".
Check out the link below for the press release for more details.

http://www.malogicgroup.com/ #/details/140.html

14/06/2022

Get on the fast lane now - A prelude to the webinar "Electric Vehicles in China, The Road to Success."

06/06/2022

MaLogic is partnering with dentsu China to investigate the latest consumer behaviour in China's EV market, which is probably the fastest growing and most dynamic market in the world - please join us in our discussion about the challenges and opportunities during this remarkable paradigm shift. (The webinar will be held at 14:00 -15:30 Beijing Time on June 16, 2022.)

24/02/2022

We are pleased to share a recent press interview attended by our Managing Partner, Klaus Paur, during which he has shared the insight of a Chinese electric vehicle brand entering the European market.
Click this to learn more about this article on DirectIndustry E-Magazine by Mark Andrews about Nio’s Plans for European Expansion and the insight of Klaus.

https://emag.directindustry.com/automotive-chinese-nios-plans-for-european-expansion-electric-cars/

Nio entered the Norwegian market in 2021 and announced 2022 will see the brand launch in other European markets, including Germany.

10/02/2021

Best wishes to you and your family during the holidays. We wish you all good health, happiness, and prosperity throughout the New Year! Happy Year of the OX!
祝大家牛年進步，身體健康，幸福美滿！

23/12/2020