AXIS Media Hong Kong

AXIS Media Hong Kong About the new updates of cross-screen Programmatic Media of China & Hong Kong Audience data developm

AXIS Media is the media service company providing the first in market media to marketers, agencies & marketing partners. Focusing in programmatic media of China including BAT (Baidu, Alibaba & Tencent) media. The media platform combines with DMPs with connection of media cover up to 97% reach of China internet users. The tech team works with business team to help marketers to develop exclusive audience data enable the key marketing solution for better ROI. We always work as the first mover & bring the most up trend media solution to our clients.

🚨 88% of Brands Are Invisible in AI Search Results. The Other 12%? They Use GEO. 👻Traditional SEO is no longer enough in...
18/09/2026

🚨 88% of Brands Are Invisible in AI Search Results. The Other 12%? They Use GEO. 👻

Traditional SEO is no longer enough in 2026. When decision-makers ask DeepSeek, 豆包 (Doubao), 文心一言 (ERNIE), or Kimi for recommendations, most brands simply don't exist in the answers.

The numbers are staggering. According to CNNIC (China Internet Network Information Center), China's generative AI user base reached 602 million by December 2025 — a 42.8% pe*******on rate. By March 2026, that number had surged to 700 million. That's over one-third of China's population now using AI to research, compare, and make purchasing decisions. Among them, 67% of enterprise marketing leaders have already made "AI visibility" a core annual KPI.

China's AI ecosystem is massive — and growing fast. QuestMobile data (March 2026) shows AI-native mobile apps now have 440 million monthly active users (MAU). Leading the pack:
- 豆包 (Doubao): 345 million MAU — #1 in China
- 文心一言 (ERNIE): 200 million MAU
- 千問 (Qianwen): 166 million MAU
- DeepSeek: 127 million MAU

The China Academy of Information and Communications Technology (CAICT) reports that China's domestic GEO market surpassed 28.6 billion RMB in 2026 — a staggering 125% year-over-year growth.

We analyzed 500 brands across these major AI platforms. The result? A staggering 88% visibility gap. If you're not showing up, you're not just losing clicks — you're losing entire conversations, trust, and deals before they even begin.

The top 12%? They're mastering Generative Engine Optimization (GEO) — the new playbook for being cited, recommended, and remembered by AI.

🔑 Key insight: In the age of AI search, visibility isn't about ranking higher. It's about being understood and chosen by machines that now influence 6 out of 10 consumer purchase decisions.

Ready to join the 12%? 👉 DM us to audit your AI visibility and build a custom GEO strategy that puts your brand where it matters most — inside the AI answers.

68% of Business Buying Decisions Now Start with AI Search – Your Entire Funnel Has Changed. ⚡The B2B funnel has been qui...
08/09/2026

68% of Business Buying Decisions Now Start with AI Search – Your Entire Funnel Has Changed. ⚡

The B2B funnel has been quietly rewritten. According to Wynter's 2026 survey of CMOs, 68% now start their vendor searches in AI tools before they even open Google – up from just 24% a year ago .

By the time a buyer lands on your website, the shortlist is already formed inside a chat window you don't control . And when AI Overviews appear, organic click-through rates drop 67% for brands not cited in the answer .

Winning brands do three things differently:
1️⃣ Build credibility across third-party sources AI trusts (reviews, analyst mentions, editorial).

2️⃣ Optimize for AI citations, not just keywords.

3️⃣ Ensure their brand shows up in the 1–3 sources AI cites per query.

The hidden truth? 80% of the B2B buying journey now happens before any vendor interaction . If you're not in AI's answer, you're not in the consideration set.

Is your brand visible where decisions are being shaped?

👉 DM us to discuss how GEO can put your brand on AI's radar.

35X Growth in 3 Years: GEO Market to Hit 90B RMB by 2027 – Are You Still Ignoring It? 🔥The numbers are staggering. Accor...
27/08/2026

35X Growth in 3 Years: GEO Market to Hit 90B RMB by 2027 – Are You Still Ignoring It? 🔥

The numbers are staggering. According to Analysys‘ latest China GEO Industry Development Report 2026, the domestic GEO market stood at just RMB 250 million in 2025 — the “GEO元年” (Year One). By 2026, that figure is set to explode to RMB 3 billion. And by 2027? A jaw-dropping RMB 9 billion — a 35-fold surge in just three years.

For context: that‘s 1100% year-over-year growth from 2025 to 2026 alone. Procurement has shifted from Q4 “feasibility testing” to full-scale operational budgets. The industry has moved from “nice-to-have experiment” to “must-have infrastructure.”

Meanwhile, over 68% of mid-to-large enterprises have already integrated GEO into their annual marketing budgets. An estimated 700 million users now routinely use AI models to search, validate, and make purchasing decisions.

The hidden risk? Analysys identifies three core marketing challenges for brands: brand invisibility (not being cited), search traffic restructuring (the AI-first discovery shift), and content trust mechanism redefinition (authority over volume).

If your brand still optimizes only for traditional blue links while your prospects ask ChatGPT “Who should I work with?” — you‘re invisible.

GEO isn't tomorrow‘s trend. It‘s today‘s growth lever.

👉 DM us to discuss how we help brands become the 1–3 sources AI cites.

90% of HNWIs Prioritize Cross-Generational Wealth Transfer. But Only 29% Have a Full Plan in Place. ⚠️A vast ex*****on g...
18/08/2026

90% of HNWIs Prioritize Cross-Generational Wealth Transfer. But Only 29% Have a Full Plan in Place. ⚠️

A vast ex*****on gap defines today's wealth landscape. DBS Hong Kong's 2026 survey of 800 affluent parents (HK$1M+ liquid assets) reveals a stark disconnect: 90% of Mainland Chinese parents value passing wealth across generations. Yet only 29% have a fully structured plan.

For Hong Kong parents? 74% prioritize legacy planning. The ex*****on gap remains similar.

What's holding them back? 🚧
→ Comfort with "we'll handle it later" — postponing complex decisions.
→ Underestimating how long structured plans take to implement.
→ Lack of structured guidance from advisors.

The resulting risk? Without concrete planning—estate structures, insurance mechanisms, trust frameworks—wealth can erode through disputes, taxes, or misalignment across generations.

For wealth managers, the opportunity is clear: Move clients from intent to structured action. Those who bridge this gap don't just manage wealth—they build lasting institutional trust.

👉 DM us to discuss how we help financial institutions position themselves as the solution to this ex*****on gap.

92% of B2B Orgs Are Testing GEO – And 78% Already See Measurable ROI. Where Is Your Brand? 📊GEO has officially crossed t...
06/08/2026

92% of B2B Orgs Are Testing GEO – And 78% Already See Measurable ROI. Where Is Your Brand? 📊

GEO has officially crossed the tipping point. A new survey of 225 B2B marketing leaders reveals 92% are now actively testing or operationalizing GEO. The early adopters aren't waiting — they're winning.

78% already report measurable ROI. And deeper commitment drives stronger results: organizations allocating >5% of budget to GEO see even higher impact.

Other key signals:
➡️ 22% say AI traffic now accounts for >5% of total website visits — far above the

70% of HK Millionaires Built Wealth from Scratch. Is Your Content Speaking to Self-Made HNWIs? 💼🚀Latest HSBC Affluent Su...
30/07/2026

70% of HK Millionaires Built Wealth from Scratch. Is Your Content Speaking to Self-Made HNWIs? 💼🚀

Latest HSBC Affluent Survey reveals a powerful truth about Hong Kong’s wealth landscape: nearly 70% of multi-millionaires (those with HK$10M+ in liquid assets) are self-made — they built their fortunes through investments (22%), business profits (20%), interest earnings and rental incomes (12%).

Key insights from the report:

🎯 Age 39 milestone: HK millionaires typically become multi-millionaires by age 39

⏱️ 8-year wealth acceleration: From HK1MtoHK
1MtoHK10M in ~8 years

👥 1 in 13 HK residents is a multi-millionaire

This group is ambitious, pragmatic, and highly focused on wealth growth, protection, and cross-generational planning — with 90% actively planning for wealth transfer.

In a city where self-made success is the norm, generic content no longer cuts it. Self-made HNWIs respond best to authentic, value-driven messaging that respects their journey and speaks their language.

Are you creating content that truly resonates with Hong Kong’s self-made millionaires?

👉 Let’s connect if you want to refine your strategy to better engage this influential segment.

47% of HNWIs Plan to Increase Insurance Allocation, While 19% Cut Property Exposure — A Major Wealth Shift? 📈🛡️High Net ...
21/07/2026

47% of HNWIs Plan to Increase Insurance Allocation, While 19% Cut Property Exposure — A Major Wealth Shift? 📈🛡️

High Net Worth Individuals are recalibrating their portfolios in 2026, according to the YF Life · Hurun "Mapping the Investment Landscape for China HNWI 2025" white paper.

Key findings from the report:

☞ 47% of HNWIs plan to increase their allocation to insurance — prioritizing wealth preservation, legacy planning, and risk management.

☞ Simultaneously, 19% are actively reducing their investment property holdings amid market uncertainty and shifting priorities toward more liquid, diversified assets.

This pivot reflects a broader trend: HNWIs are moving from traditional real estate-heavy portfolios toward more resilient, tax-efficient, and protection-focused strategies. In Hong Kong and Asia — where cross-border wealth and estate planning are key — life insurance and structured solutions are gaining strong traction as both protection and investment tools.

What's driving this shift?
1️⃣ Rising interest in legacy and succession planning
2️⃣ Volatility in global property markets
3️⃣ Demand for stable, long-term yields and risk mitigation

For financial institutions and wealth advisors, this is a clear opportunity to engage HNW clients with tailored insurance-linked solutions.

Are you seeing similar shifts in your client portfolios? How are you positioning insurance within your wealth strategies?

👉 Let’s connect — DM me if you’d like to discuss how to capitalize on this HNWI reallocation trend.

GEO Adoption Among HK Financial Services Grew 52% in 6 Months — Are You Lagging? 🤖Generative Engine Optimization is no l...
09/07/2026

GEO Adoption Among HK Financial Services Grew 52% in 6 Months — Are You Lagging? 🤖

Generative Engine Optimization is no longer a future trend — it’s actively reshaping Hong Kong’s financial sector.

According to the HKMA’s Hong Kong Institute for Monetary and Financial Research (April 2025), 75% of financial institutions had already implemented GenAI use cases, with projections reaching 87% in 3–5 years. By May 2026, the Cambridge Centre for Alternative Finance reported adoption climbed to 81%, with 40% at advanced stages.

That’s a 6-percentage-point jump in just six months. Yet New Digital Noise’s GEOmeter scan (March 2026) of 50 Hong Kong brands revealed a harsh reality: the average score was only 12/100. Financial services firms averaged just 8/100, with over 82% scoring below 20.

Traditional SEO is no longer enough. AI engines typically cite only 1–3 sources per query. If you’re not in them, you’re invisible to clients using AI for financial decisions.

The window to build AI authority is closing fast.
We help financial institutions dominate in Generative AI search.

👉 DM us to discuss your GEO strategy.

HNWIs Hold 5–6 Financial Products on Average. Are You Cross-Selling Effectively? 📊High-net-worth individuals aren't stic...
03/07/2026

HNWIs Hold 5–6 Financial Products on Average. Are You Cross-Selling Effectively? 📊

High-net-worth individuals aren't sticking to one asset class. According to recent research, HNWIs build portfolios as "pyramids," holding 5–6 different products on average.

But for wealth managers, diversification doesn't always mean depth. There is a massive untapped "Wallet Share" opportunity:

The Cross-Selling Landscape: 🧱
🌍 Offshore Shift: 20% of wealth is now offshore; Hong Kong remains the #1 destination (52%).

💰 The Insurance Gap: Insurance represents only 2% of global HNW AUM. Increasing this by just 1% would unlock £240B+ in new assets.

📈 Revenue Impact: By 2030, cross-selling is expected to drive 38% of total revenue for HK private banks, boosting LTV by up to 50%.

3 Ways to Boost Your Cross-Selling ROI: 💡
1️⃣ Data Mapping: Identify product gaps across existing client holdings.
2️⃣ Strategic Timing: Align outreach with life events (exits, inheritance, relocation).
3️⃣ AI Targeting: Use GEO (Generative Engine Optimization) to reach HNWIs searching for complementary products.

Your clients are ready to buy more—are you reaching them with the right strategy?

👉 Axis Media Hong Kong helps brands optimize visibility in the high-net-worth segment.

Alert: 25% of HNWIs Plan to Reduce Bank Savings. Where Will the Money Flow?The "cash pile" is moving. Affluent investors...
26/06/2026

Alert: 25% of HNWIs Plan to Reduce Bank Savings. Where Will the Money Flow?

The "cash pile" is moving. Affluent investors are slashing cash holdings by nearly 40%, with Gen Z and Millennials leading the charge—dropping their cash allocation from 31% to just 17%.

The New Destination of Wealth: 📈
→ Hedge & Protect: 50% are raising Insurance; 42% are increasing Gold. 🛡️

→ Search for Yield: Fund allocations are up 2.5% YoY, with a heavy pivot toward Private Equity. 📊

→ Global & AI: 61% of young HNWIs are increasing offshore exposure, specifically targeting AI infrastructure. 🌍

The Bottom Line:
High-Net-Worth individuals are trading "safety" for active, return-seeking strategies. If your brand isn't visible in these new asset classes, you're missing the largest capital rotation of the decade.

Axis Media helps brands stay at the center of this shift with AI-driven visibility and cross-border content strategies.

👉 DM us to capture this fast-moving capital.

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Kwun Tong

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