Huqiao 琥桥 - Marketing in China for Gamedev

Huqiao 琥桥 - Marketing in China for Gamedev Your Guide on the Digital Silk Road. We increase your game sales and wishlists from China. Reach out to us today, I’m sure we can help.

At Huqiao 琥桥, we increase your game sales and wishlists from China.

32% of Steam users select Chinese as their main language. And yet, out of hundreds of gamedev studios we talked to last year, less than 10 had a strategy for the Chinese game market.
- Can you really afford to ignore ⅓ of your playerbase? Through extensive research and daily analysis of 12k+ data points, we develop strategies fo

r our clients to grow revenue from the world's largest gaming market. Check our most recent case studies:
-> 53% increase in percent of sales in China in 4 months - Soulstone Survivors by Game Smithing;
-> 85% of global traffic coming from China - Ritual Interactive’s TS SWAT;
-> Games Operators: 58k wishlists in 2 weeks on Infection Free Zone. Our 360 approach is focused on achieving long-term impact in the 772 million player market:

- Influencer outreach [Bilibili + Douyin]
Quickly increase your exposure on Chinese social media by encouraging gaming influencers to upload videos without additional fees.

- Content marketing [Bilibili + Heybox]
Adapt or create content for your CN audience to enhance engagement and activity around your game.

- Community management [Bilibili + WeChat]
Interact with your fans to create a loyal player base and gather feedback. We also offer:
- UA campaigns for mobile
With custom creatives adjusted to increase app install and in-game purchases from the Chinese-speaking audiences.
- Workshops and consultations about the market…

…And more.

Discover Huqiao Games' Momentum & Achievements 🎖️
02/03/2026

Discover Huqiao Games' Momentum & Achievements 🎖️

We’re heading to in San Francisco 🌉 We are excited to showcase our specialization in helping studios expand in China! ...
20/02/2026

We’re heading to in San Francisco 🌉
We are excited to showcase our specialization in helping studios expand in China!
Send us a message to connect with our team & learn how you can benefit from our expertise in the world’s largest gaming market.

30/01/2026

We helped a non-localized game gain 1,000+ wishlists in China in 24 hours！

Everyone talks about influencers and paid campaigns in China.
This story is about what happens when you skip all of that and show up yourself.

gamemarketing wishlist

16/01/2026

This Weekend Huqiao Hits the first-ever Shenzhen Big Indie Game Show!

Description Huqiao Games is heading to the Shenzhen Big Indie Game Show this weekend! Join us as we explore the newest indie creations, meet developers, and celebrate the bold creativity shaping the future of games.

We’ll also be there to meet players, share stories, and celebrate the creativity driving this new era.

12/01/2026

A Million-Viewer Community Tournament Is Quietly Redefining FPS Growth

When an extraction shooter tournament draws over two million concurrent viewers without official control, it signals a structural shift in how FPS games scale, engage, and endure.

26/12/2025

What Game Developers & Publishers Should Actually Know from China’s 2025 Game Industry Conference

At the 2025 China Game Industry Conference last Friday, top Chinese studios and policymakers revealed what’s really happening in China’s game industry and why it matters for global developers and publishers.
Don’t miss this quick insider look at China’s game industry in 2025 and where the real opportunities lie.

19/12/2025

Blizzard launched a China-only World of Warcraft event, and it reveals something important about live-service game design

Western players joined in and laughed at the language gap. The players were welcoming, friendly, and even returned to keep playing.

Full breakdown in the video 👀

Weeklypatch GamesMarketing

18/12/2025

How did 2025 go for Huqiao?

Watch and find out from !

12/12/2025

Weekly Patch - Teaching Welsh to Chinese Influencer！
A sneak peek of ’s & Wojtek Jaworski 严立行 conversation at Wales Interactive headquaters in today‘s video!

📷 Full interview coming out exclusively on Wales interactive bilbili channel.

05/12/2025

Steam Refugees, Peso Chaos, and a 50-Cent Legend: China’s Unexpected Plot Twist! 🎮

Remember when millions of Chinese players digitally emigrated to Argentina and Turkey for those heavenly cheap Steam prices?

Then Steam switched everything to USD, did the math… and realized something was hilariously off:

A country with 45 million people somehow had 300 million Steam users!?

One patch later, the “population” instantly went back to normal.

And the plot twist?
Human: Fall Flat became a global bestseller thanks to its glorious 50-cent era in China.
Chinese gamers aren’t “moving” anymore. Now it’s foreign players asking their Chinese friends to buy games for them.

Welcome to the age of reverse Steam refugees. 😂

31/10/2025

Is building the next big global gaming platform?

We took a closer look at and how it could change the way players discover and play games worldwide.

Follow our host, Erica Zhang, and watch the full breakdown in the video.

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Sheung Wan

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