Plug Agency

Plug Agency We are marketing and PR specialists by trade — creative problem solvers by nature.
📍Hong Kong
📍Singapore
https://www.plug.agency You have a story.
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Still soaking this one in. 🤍PRovoke Media just named PLUG as one of the Top 44 Agencies in Asia.To say we’re honored is ...
25/08/2026

Still soaking this one in. 🤍

PRovoke Media just named PLUG as one of the Top 44 Agencies in Asia.

To say we’re honored is an understatement – especially looking through the list and seeing so many agency friends, peers, and industry giants we deeply admire right alongside us.

🤍Still soaking this one in. 🤍ng team for their heart and hustle, our brave clients who trust us with their stories, and PRovoke Media for the recognition. 🥂🤍

We have all experienced that moment: walking down the pavement and catching the distinct scent of an Aesop store long be...
15/07/2026

We have all experienced that moment: walking down the pavement and catching the distinct scent of an Aesop store long before it even comes into view. If that familiar, botanical breeze is enough to turn our heads, imagine the absolute, magnetic pull it has on our keen-nosed, four-legged companions.

This summer, Aesop invites you and your loyal furry pals to step into a whimsical sanctuary of shared care. In a playful nod to its heritage, Aesop is transforming select Hong Kong signature stores into Aesop Paw Parlours to celebrate Animal, the brand's legendary, skin-and-fur wash formulated with a sensory blend of Lemon Rind, Tea Tree, and Spearmint Leaf.

After experiencing the refreshing yet gentle cleanse of Animal wash on both hands and paws, store guests can look forward to gourmet treats, keepsake Polaroid portraits, and custom canine bandanas that are bound to be coveted by humans, too.

Reserve your spot to treat your companion to a polishing of paws and a moment of pure, aromatic poise. 🐾

📍Aesop New Town Plaza (25 - 26 July)
📍Aesop Fashion Walk (1 - 2 August)
📍Aesop Hollywood Road (8 - 9 August)

“I wonder if the stars are lit up so that each of us can find our own one day." – The Little Prince, Antoine de Saint-Ex...
08/07/2026

“I wonder if the stars are lit up so that each of us can find our own one day." – The Little Prince, Antoine de Saint-Exupéry

There is a profound beauty in looking up – a shared fascination with the sky that bridges the daring of an aviator with the quiet wonder of a child. For 90 years, IWC Schaffhausen has captured this invisible magic for aviation pioneers, and for the last two decades, they have beautifully honored the dreamlike legacy of Antoine de Saint-Exupéry. Now, they are bringing the enchantment of the cosmos down to earth. The Next Space Age Exhibition has officially touched down at ELEMENTS mall in Hong Kong.

The installation transports you into a next-generation orbiting space station, showcasing the first tool watch engineered for human spaceflight. At its heart, a sculpture of The Little Prince sits quietly atop his planet, inviting us to look at the cosmos with a renewed sense of curiosity and wonder.

We were delighted to kick off the journey alongside guest of honour 周柏豪 Pakho Chau, Adrien Guiraud (great-great-nephew of Antoine de Saint-Exupéry, the legendary author of Le Petit Prince), and Lia He, IWC’s Managing Director, Northeast Asia.

The Hong Kong chapter remains open until 12 July before taking flight to Macau and Taipei. Witness how IWC’s aviation heritage travels across generations: proven on Earth, but built for the stars.

#你我皆是小王子

Central is in full bloom. The Floral Atelier has officially opened its doors to a breathtaking two-storey flagship at 44...
07/07/2026

Central is in full bloom. The Floral Atelier has officially opened its doors to a breathtaking two-storey flagship at 44-46 Staunton Street, the street where its sister company, The Wedding Atelier, first established its Hong Kong roots in 2013.

Together with the experiential design hub The Atelier & Co., the Group brings all three of its luxury pillars together under one roof for the first time in the city.

The ground floor of The Floral Atelier is a sensory experience dedicated to modern floral couture, showcasing fresh, preserved, and glass creations alongside a curated selection of fine gifts like specialty teas and confections. Upstairs, the creative energy continues inside the planning and design studios, where luxury celebrations and immersive experiences are brought to life.

📍 44-46 Staunton Street, Central ⏰ 11am - 8pm

There’s an undeniable harmony between the warm crackle of vinyl and the rich pour of a fresh brew. Both are quiet ritual...
04/07/2026

There’s an undeniable harmony between the warm crackle of vinyl and the rich pour of a fresh brew. Both are quiet rituals that ask you to slow down, tune in, and find your daily cadence.

De'Longhi Hong Kong is turning the basement of K11 Art Mall into an analog haven with the "De’Longhi Vinyl & Coffee Lounge." Running from now until 12 July 2026, the immersive space brings tactile intentionality back into our daily habits.

Crowning as center piece is the De’Longhi Rivelia machine, an intuitive Bean Switch System that lets you swap flavor profiles as seamlessly as changing tracks on a turntable. For extra nostalgia, they’ve dropped an exclusive, Hong Kong-Edition Egg Tart Blend. Think 100% Arabica with smooth notes of vanilla, sweet cream, and brown sugar.

Music host DJ Venus Kong completes the dialogue between sound and taste, with a curated 24 custom tracks to pair with the 24 craft recipes available on-site.

Here’s a not-so-secret hack: pre-order the exclusive Egg Tart Blend online for a special early-bird price of HK$150 and lock in a private 10-minute audio-tasting journey. Time to find your rhythm.

What if clinical skincare felt as effortless and familiar as stepping into your favourite convenience store?After captur...
23/06/2026

What if clinical skincare felt as effortless and familiar as stepping into your favourite convenience store?

After capturing hearts in Tokyo and Osaka, The Ordinary has brought its vibrant Mini Mart concept to Hong Kong for the first time. The one-week pop-up took over the flagship store in Tsim Sha Tsui to bring your favourite skincare essentials to your neighbourhood until 25 June 2026.

Built on the enduring belief that quality skin science belongs to everyone, this immersive pop-up reimagines daily essentials through a lens of clarity and education. Visitors can explore personalized guidance alongside playful, culture-inspired creations: from Onigiri-style Squalane lip balms to customizable Skincare Bento Sets and interactive Cup-Noodle blind boxes.

Afterall, feeding your skin shouldn’t be more complicated than picking your midnight snack after a long day. Happy shopping!

The Ordinary

Whether you are catching the sunset on a remote mountain peak or spending lazy afternoons by the beach, summer is ultima...
18/06/2026

Whether you are catching the sunset on a remote mountain peak or spending lazy afternoons by the beach, summer is ultimately defined by its soundtrack.

Devialet has beautifully reframed portable audio into a piece of contemporary, adventure-ready techwear. The French acoustic engineering brand has dropped the Devialet Mania Exclusive Collection, with each speaker coming with a rugged, utilitarian sleeve that practically begs to be taken on the move.

Catch the first glimpse of the exclusive collection at their newly redesigned Harbour City home in Tsim Sha Tsui. The minimalistic space features an immersive, glowing blue acoustic room designed to make time stand still while you listen.

While you are there, keep an eye out for the ultra-limited Phantom Ultimate Roland Garros Edition. Finished in a stunning clay red, it brings the vibrant soul of French Open courts to Hong Kong.

Join us as we step into a sanctuary where Parisian elegance meets the vibrant soul of Hong Kong 🇫🇷🇭🇰.diptyque has offic...
16/06/2026

Join us as we step into a sanctuary where Parisian elegance meets the vibrant soul of Hong Kong 🇫🇷🇭🇰.

diptyque has officially opened the doors to its stunning new two-story flagship on Hollywood Road. Embodying the collector’s cache of curiosity, the Haussmannian interiors of classic Parisian apartments seamlessly blend with Hong Kong’s 1970s and 80s nostalgia, all crowned by a mesmerising animated neon installation by artist Jive Lau.

It also serves as the perfect home for the Maison’s latest poetic chapter: a refined evolution of the iconic Classic Candle, first imagined in 1963. Artfully redesigned by Julie Richoz, the signature glass vessel is now lighter and introduces a sustainable refill ritual arriving this Autumn.

Stop by the Hollywood Road sanctuary to immerse yourself in the timeless dialogue of design and beauty.

Great stories have a way of crossing borders. Today, we are incredibly proud to share that PLUG has officially launched ...
09/06/2026

Great stories have a way of crossing borders. Today, we are incredibly proud to share that PLUG has officially launched its new office, finding a second home in Singapore.

Following the soft launch in 2025, this expansion expands our regional footprint, linking two of Asia’s most influential creative hubs: 🇭🇰 Hong Kong and 🇸🇬 Singapore. But this expansion is about much more than geography - it is about the people who make the work meaningful. That is why we are so thrilled to partner with Jolin Ng, who steps in as Managing Director to lead our Singapore team.

This milestone comes in response to a growing demand from brands across Singapore, Hong Kong, and the wider Asia-Pacific region for integrated, culture-first campaigns. “It goes beyond collecting communities to building ideas that move fluidly across media and everyday moments, and helping brands genuinely connect with their communities,” said Jolin Ng.

We are so excited for this next step and the stories we will tell together.

Let’s be real - in this sweltering heat and humidity, the last thing anyone wants is a heavy, drying lip pencil melting ...
30/05/2026

Let’s be real - in this sweltering heat and humidity, the last thing anyone wants is a heavy, drying lip pencil melting off by noon.

Enter the new Lip Treat Cream Liner by our friends at Singapore-born ROMI Beauty. 🧡

Available in three beautifully effortless shades (Le Snob, IT Girl, and Anti-Heroine), it is the ultimate low-maintenance alternative for a plush, pillowy pout. Infused with Hyaluronic Acid and Snow Mushroom, the formula glides on flawlessly, staying perfectly smudge-proof and deeply hydrating through the sticky city heat.

At PLUG, we have had the absolute joy of sharing this launch with our media and influencer friends, just in time to rescue their summer beauty routines. It delivers that coveted, blurred-lip look without any of the usual fuss. ✨

Grab yours as they officially land across Sephora Hong Kong starting June 10. Stay chic, stay cool. 💋

Address

Room 1401-1403, 14/F, Chao's Building, 143-145 Bonham Strand East
Sheung Wan

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+85234228127

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