BrandGrowth Bootcamp

05/01/2022

Starting the year with a bang with our first event! Today we held our workshop on "How to engage your audience with impactful presentations" and we were excited to see our participants, the semi-finalists of the Hong Kong Federation of Business Students BA Paper global case competition, actively participate and learn the importance of storytelling, and not letting the presentation lead the conversation.

We have all lost count on the number of presentation that didn't excite or engage us. However with a clear understanding on the presentation principles, anyone can pitch a new idea, or present numerical data, or educate on a new subject in a memorable and interesting way. If you or your team want to brush up on your presentation skills, email us at [email protected], or DM us and we can get the ball rolling on how we can help!

01/01/2022

Have a great idea but unsure how to pitch it?

We are excited to announce that we are holding a workshop on HOW TO ENGAGE YOUR AUDIENCE WITH IMPACTFUL PRESENTATIONS for the semi-finalists of the Business Administration Paper, an international case study competition held annually by the Hong Kong Federation of Business Students (https://www.hkfbs.org.hk/)

The workshop is led by colleague Ro Verdeja, a presentation and public speaking expert who has worked with corporate clients such as Microsoft, as well as TEDx speakers. You can follow Ro on Twitter (https://twitter.com/ppttips) for updates and ideas on storytelling, presentations and public speaking!

We are looking forward to the session. If you are interested to learn more about the workshop, email us at [email protected] for details!

31/12/2021

2022 is upon us and although many people don't keep to their New Year's resolutions, it is encouraging that people want to restart the year with more meaning and purpose in their lives. Whatever you decide to do, it is important to remember it should be authentic to YOU.

When brands think about being reinvigorating themselves and becoming more meaningful and purposeful in line with the evolving context, their actions and decisions have to be linked back to their positioning, personality and identity, so it feels more authentic. The same goes with anyone with the desire to restart and reinvigorate for the new year! Choose the right resolutions for YOU!

Wishing you all a fruitful and healthy 2022 - see you all on the other side!

24/12/2021

As we reach the "most wonderful time of the year", we look back at what we have achieved over the past year. We started with an idea, and now close the year with a service that has proven to add value to the professional lives of our participants.

We are excited to share a few testimonials from our Brand Positioning & Strategy Bootcamp which we launched this year, but most importantly, we are thankful for the support and enthusiasm from our partners and clients who have joined us on this journey.

Wishing you a happy and healthy Christmas with your loved ones.

10/12/2021

Whether we are conscious of it or not, brands influence our decision-making everyday. Not only are brands guarantors of quality, but they also represent the values we want to live by. If a brand can be a favourable representation of their consumer, the consumer is more likely to pick and go back to that brand.

At the beginning of our Brand Positioning & Strategy Bootcamp, we do a very important deep-dive into why brands matter, and how they can influence the psyche of their consumers. Our next session starts of 19th January, and our 20% early bird discount is available for the whole of December. Click here for more information about the course: https://cutt.ly/brandpositioningstrategy

09/12/2021

Another chapter in the BrandGrowth Bootcamp journey done! As part of our October session, we were able to create an exclusive cohort for our participants in the Americas! The beauty of being agile is that we were able to customise our larger group experience into something more intimate but just as engaging.

If you want to join our Brand Positioning & Strategy bootcamp as a team for a more customised experience like timings and case studies, shoot us a note and let's talk: https://brandgrowthbootcamp.mykajabi.com/site/contact

22/10/2021

This week we have started our evaluation process for our first bootcamp that started this summer, and we are delighted with the positive feedback so far! We love hearing that our bootcamp has added value, and that our participants can confidently apply what they have learnt about brand positioning and brand strategy to their careers in one way or another. It makes hard work worth it!

We have a last minuted added session starting on next Thursday 28th October, click here to find out more: https://www.brandgrowthbootcamp.com/site/brand-positioning-and-strategy

21/10/2021

"What (a) sharp brand positioning allows you to do is drive a branded memorability... So even if you don't have your brand logo in a piece of communication, just the way you're saying it and what you're saying...leaves an impact on what the brand stands for." Meghna Apparao guest speaking about the importance of a brand positioning from our webinar "Creating Brand Value in Today's World"

In our Brand Positioning & Strategy bootcamp we cover the benefits of having a powerful brand positioning, and go into its detailed development and its application to strategic marketing decisions. We've added an extra session starting on Thursday 28th October, which is priced at USD840 - 30% off our regular cost! Space is limited so sign up today: https://www.brandgrowthbootcamp.com/site/brand-positioning-and-strategy

https://youtu.be/uGt8Q_QaWc4

Many marketers take brand positioning to granted, but how much importance should we be putting onto it? What does it actually do for our jobs? How will it he...

18/10/2021

Do you own or are you working for a small business but struggling to build your brand?

As a start-up we know what it is like growing a business from the ground up. So we want to share our corporate knowledge and experience with those who want to establish and build their brand.

As part of our company’s mission to give ambitious marketers in Asia access to know-how and frameworks so they can build their brands, we are giving 10 spots away at 70% off for our Brand Positioning & Strategy bootcamp: only USD 360! The additional session kicks off Thursday 28th October and space is limited! Register today:

As a marketer, you know you need to nurture your brand in a fast-changing world in order to ensure long-term and sustainable growth. However these efforts are often deprioritized to focus on more short-term tactical activities, which make brand teams miss out on long-term brand-building opportunitie...

12/10/2021

And that is a wrap! Our first cohort, the Marketing Club members from Rotterdam School of Management and Esade Business School just completed their last Zoom session, marking the conclusion of the bootcamp.

We were honoured to have Matthias Schuecking join the session to share his perspective on the Airbnb case study that we worked on during the bootcamp. What a finale!

The next session starts on Wednesday 20th October, final spaces are available so make sure you grab your space before we fill up! https://www.brandgrowthbootcamp.com/site/brand-positioning-and-strategy

08/10/2021

As a marketer you have many responsibilities; how do you know what are the priorities to growing your brand? Earlier this week we hosted a webinar to a small group, presenting the key areas a brand manager needs to focus on. Believe it or not, it isn't mastering ad buys or creating a stellar social media plan...

If you want to know which 3 things you need to get right, check out the recording of our webinar today: https://www.brandgrowthbootcamp.com/webinars

We are also offering a 20% discount for our Brand Positioning & Strategy bootcamp - the next session starts on Wednesday 20th October. Find the discount code at the end of the recording.

07/10/2021

BEHIND THE SCENES 🎥 We are always recording and creating content because there is always something new in the marketing world! One of the biggest lessons of launching a business is the need to constantly iterate; today we are updating our pre-recorded videos lessons with the latest case study examples. Very excited to share them with our next cohort who start the next Brand Positioning & Strategy Bootcamp on Wednesday 20th October! There are still some spaces left so grab them before they go! https://www.brandgrowthbootcamp.com/site/brand-positioning-and-strategy