15/06/2026
What They Think
Contrary to popular sentiments, Baby Boomers are not concerned about keeping up with their peers. Their mindset is more inclined toward intellectual growth and experiences. Boomers will invest in possessions, not to keep up with their peers but to facilitate the experiences they want to have. For example, Boomers are interested in outdoor expeditions and travel; as such, they will spend significant amounts of money on expensive travel gear, instructional material related to travel and other travel related assets.
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