Favor

19/10/2013

Content management is getting even more important in Facebook's Story Bumping. Good news to those marketers who already engaging their fans with good contents.

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If you’ve managed a page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people.

In the past, your post reach was determined by an algorithm called EdgeRank (which marketers were finally starting to wrap their head around). Not unusual for Facebook, they’ve made some interesting changes recently, including the ability to embed posts on your website. That being said, Facebook has officially replaced the news feed algorithm from EdgeRank to Story Bumping.

What is Story Bumping?

With EdgeRank, Facebook news feeds used to be organized based on freshness. The newest posts would be visible to a user first and would be prioritized over older stories. In short, this often meant that older stories would likely get buried towards the bottom of a user’s news feed.

Story Bumping helps change this, and takes into account all posts a user has seen and pushes unread stories to the top. This means that when users load their news feeds, it will populate stories that are new to each user. Regardless of the time they were posted, even stories that may have been previously missed will be pushed to the top of the news feed.

Facebook stated that in testing, story bumping has already resulted in an increase in interactions (likes, comments and shares) with different stories.

Wait, there’s more!

Another change rolled out is related to the way Facebook organizes the news feed, and is based off your last 50 interactions with the site. This new feature is called Last Actor and is another signal that the algorithm will use to prioritize posts in the news feed.

Last actor will review an individual’s most recent Facebook activity, which means that the social network is adding more real-time signaling to help decide what should show it the user’s news feed.

What does this mean for Marketers?

The ultimate goal of all these changes is to encourage brands to create relevant content that produces interactions from users – whether it’s likes, comments or shares. While the algorithm changes have an impact on businesses and marketers, it’s important to note that these only apply to organic content. The Facebook ad system uses different algorithms to promote posts.

Story bumping has the potential to open the door for brands and marketers, as it will allow extended visibility for content, even for users who might have missed it when it was originally posted. Along with this, Last actor provides added visibility over shorter time periods – taking into account real-time interactions.

Final thoughts: You no longer have to worry about your posts getting lost in the news feed because they’re a little old. If you’re putting out good and relevant content, and people regularly interact with your posts, they will get seen.

Only time will tell how users react/interact with this content. What do you think of these changes?

Source:http://socialmediatoday.com/anitaloomba/1837451/what-you-need-know-about-facebook-s-new-algorithm

18/10/2013

iPhone 5C's sales is not as good as expected, hard core fans still prefer or has a better value!

《華爾街日報》──蘋果公司（Apple Inc.）原本希望通過推出一款較便宜的iPhone來擴大吸引力。但幾週過後，這一努力似乎並未取得成效。

蘋果削減iPhone 5C訂單 和碩前景越發黯淡
http://cn.wsj.com/big5/20131017/tec081934.asp
蘋果零售業務新主管：復興博柏利的功臣
http://cn.wsj.com/big5/20131016/tec114710.asp
蘋果計劃在10月22日舉行新品發佈會
http://cn.wsj.com/big5/20131016/tec071102.asp
蘋果公司推出新款iMac產品
http://cn.wsj.com/big5/20130925/tec073601.asp
報告顯示iPhone 5S與5C成本差距不大
http://cn.wsj.com/big5/20130925/tec095905.asp

據知情人士透露，蘋果公司已減少了向組裝商發出的偏向低端的 5C訂單。與此同時，零售商和電信運營商也表示，5C的需求不溫不火，促使部分商家降價。

iPhone 5C似乎沒有達到蘋果公司的預期，但這也許不全是壞事，尤其是如果這意味著5S銷量增加的話。5S是高端iPhone，和5C 在上月同時發佈，售價比5C貴100美元。據iPhone組裝商鴻海精密工業股份有限公司 （HonHai Precision Industry Co.，簡稱：鴻海精密）的兩位高管稱，蘋果公司已增加了iPhone 5S的季度訂單。

但這的確表明蘋果公司首次同時推出兩款新手機的做法有些失策。該公司未回覆記者的置評請求。

法國電信運營商Orange SA的首席財務長Gervais Pellissier表示，5C的銷量不及預期是因為售價過高，同時iPhone 4S依然是有吸引力、價格又更便宜的選擇。Pellissier表示，5C的銷量遠遠不及售價更高的5S。

同樣，美國東部地區幾家百思買（BestBuy Co.）門店的雇員也表示，5C庫存充足，但5S庫存要少的多。其中一家門店的一位僱員估計，5S的銷量要比5C高出兩倍。

蘋果公司在9月18日推出了這兩款新手機，當時正值三星電子（SamsungElectronics Co.）等競爭對手在高端和低端手機市場上對蘋果構成越來越大的挑戰。高端手機方面，三星上月推出了Galaxy Note 3。這是一款大屏智能手機，售價最低為700美元。低端手機方面，三星在中國推出了售價不到100美元的智能手機。

投資者此前一直向蘋果公司施壓，要求其為應對競爭推出低價智能手機以吸引新客戶，尤其是在中國和其他迅速增長的新興市場。一些分析師之前認為，蘋果公司可能會推出一款零售價在350美元左右的手機。

但蘋果公司選擇了一條不同的道路。5C基本上就是去年推出的iPhone 5，只是後蓋是塑料材質，而且有五種顏色可供選擇。5C在美國的裸機售價為549美元，兩年合約價為99美元。

自5C和5S登陸市場以來，消費者的注意力就主要集中在高端的5S上。5S不僅提升了攝像頭，還新配備了運動傳感器技術和指紋識別器。發售初期金色版iPhone 5S的市場需求尤為旺盛，促使蘋果公司增加了訂單。

目前蘋果在美國和中國的網上商店承諾iPhone 5C的發貨時間為24小時之內。但iPhone 5S的發貨時間要2-3週。

據熟悉情況的人士稱，本月蘋果通知台灣的兩大組裝廠——和碩（Pegatron Corp.）和鴻海精密，將減少本季度iPhone 5C的訂單。

其中一位知情人士表示，和碩收到的通知是訂單將削減不到20%。分析師們稱，和碩組裝的iPhone 5C佔5C出貨量的三分之二。兩位知情人士表示，負責組裝其餘三分之一iPhone 5C的鴻海精密獲知，訂單將減少三分之一。

鴻海精密一位管理人士說，由於蘋果削減訂單，鴻海精密已經停止為生產iPhone 5C手機招聘新的員工。惟鴻海精密的一位管理人士9月份曾表示，考慮到iPhone 5C的訂貨需求可能強勁，公司將相應增加人手。

據一位知情人士稱，一家配件供應商接獲的通知是，iPhone 5C的配件訂單將減少50%。

訂單減少可能意味著需求疲軟，或表明蘋果希望確保iPhone 5S的充足供應，以便潛在買家進入蘋果商店不必空手而歸，這些潛在買家很可能是從競爭對手那裡轉投蘋果產品。

iPhone 5手機有多種顏色可供選擇可能也是造成潛在買家未能買到心儀產品的原因，為滿足需求，零售商必須每種顏色的手機都有備貨才行。

市場研究機構Consumer Intelligence Research Partners的聯合創始人Michael Levin稱，如果有放棄Android手機後頭次走進蘋果商店的消費者，那麼蘋果店不想讓顧客失望。

而且，蘋果原來的預測數據中可能包含了中國最大移動運營商中國移動（ChinaMobile Ltd.）的顧客需求。蘋果曾準備向中國移動供貨，但這兩家公司尚未公佈合作協議。

但全球市場都出現了需求疲軟的迹象。本月中國電信（China Telecom Corp.）將16G版iPhone 5C手機報價下調了人民幣700元（約115美元），至人民幣3,788元。沃爾瑪連鎖公司（Wal-MartStores Inc.）上個月表示，16G版iPhone 5C兩年合約機報價為79美元，降價幅度為20美元。

投資銀行Rutberg & Co.的董事總經理Rajeev Chand說，當然還不清楚成功的標準到底是甚麼，但零售商降價明顯不算成功，特別是對蘋果來說如此快速的降價就更是如此。他感覺市場有一定需求，但不及預期強勁。

iPhone 5S在中國市場的裸機售價合866美元，而iPhone 5C的售價為735美元。

瑞穗證券（Mizuho Securities）分析師Marvin Lo說，蘋果手機在中國市場的高價位，使其難以在這個全球訂戶量最多的移動市場上競爭。他說，鑑於這兩款新iPhone的價格差距並不大，美國和香港等更發達市場的客戶也更青睞iPhone5S。
撰稿﹕華爾街日報 Lorraine Luk / Eva Dou / Ian Sherr

13/10/2013

Google try to use Google+ to drive more conversion for business?! A good move for business, but there will be more debate on privacy issue for online users. +

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+ next to brands they recommend.

13/10/2013

【Idea Share】Advertising Trends for the Future.

Advertising Trends - The future of advertising will be a lot more intelligent and effective then today, where people have more control over what they are interested or needed to know.

13/10/2013

【Case Study】The famous Japanese cosmetic brand Dr. Ci:Labo cooperated with Favor, and ran a successful social media marketing campaign on Facebook.

The famous Japanese cosmetic brand Dr. Ci:Labo cooperated with Favor, and ran a successful social media marketing campaign on facebook.

01/10/2013

【Mobile News】According to Google’s research, smartphone pe*******on rate in China’s urban areas has reached 33%. Over half of smartphone users would rather give up TV than stop using smartphone.

26/09/2013

【Social Media News】 Facebook Exchange deliver better ROI for advertisers?

Research finds that an increasing percentage of US advertisers rate Facebook Exchange as very effective, and more marketers say the return on investment (ROI) on mobile is greater than on desktop. While the number of marketers using Facebook may be plateauing, those buying ads on the social site are...

22/09/2013

【Idea Sharing】
How to use social media for B2B marketing.

18/09/2013

USA Today is reporting that Google is looking to upend the way the industry tracks online activityfor advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering information about user interests for ad targeting. The source, who spoke on condition of anonymity because Google has not made the plans public, told USA Today:The AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web.Apparently, Google plans to connect with industry and consumer groups and government entities to discuss the proposal in the coming months.

15/09/2013

Video is on its way through the News Feed - Facebook says it’s starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment.The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed — but they’ll play silently. Clicking on the video turns the audio on and switches the video to a full-screen view.Advertisers won’t have their videos included in this test, at least in the beginning.“At first, this feature will be limited to videos posted by individuals, musicians, and bands,” Facebook’s Kelly Myers writes.

29/08/2013

A new eMarketer report examines the digital shopping habits of baby boomers in the US. While this cohort may see themselves as young at heart, their digital behavior is distinctly reflective of an older demographic. The desktop is where digital shopping and buying is conducted.

05/08/2013

Introduction to online & social media marketing from Favor eMarketing! It shows you the basic steps to design a successful online marketing campaign. Hope you like it!

http://www.youtube.com/watch?v=-4THs2LVzSo

A introduction on online Marketing Campaign processes. It covers the design processes from business analysis, to precise targeting and digital platform selec...