02/07/2026
Our Creative Director Anselmo Tumpić, who also served on this year's Shortlisting Jury for the Design Lions at Cannes Lions International Festival of Creativity, had the opportunity to attend this prestigious festival.
Alongside inspiring talks and conversations with creatives from around the world, we’re also sharing his key observations on the trends currently shaping the creative industry:
“It feels like the creative industry is returning to a simpler, more “analog” approach to both production and idea development. This may be a response to the growing presence of artificial intelligence - a shift back toward the physical, the real, and the human. Alongside this, organic and imperfect forms are becoming more valued, as their uniqueness and personality contrast with the precision and repetition often associated with machines. We can also see a growing appreciation for elements that might once have been considered flawed, discarded, or even unattractive - embracing a kind of beauty in imperfection that brings creative work closer to a more human experience.”