Stratego PR

05/11/2025

Sjećate li se scene iz filma “Men in Black” kad Will Smith, kao James Edwards, prolazi testiranje za agenta? Dok nadobudni vojnici i policajci pucaju po strašno izgledajućim vanzemaljcima, Edwards mirno skida naizgled nedužnu curicu s knjigom. Njegova logika? Opako izgledajući vanzemaljci se samo razgibavaju i opuštaju. Ali što bijela djevojčica radi s knjigom o kvantnoj fizici u opasnoj četvrti nakon mraka? Ona je, ustvari, prijetnja!

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21/10/2025

Nitko (osim možda Antuntuna) ne gradi kuću počevši od krova - osim ako nije zalutao u loš san. Zakoni fizike to ne dopuštaju, a ni zdrav razum. Kao što rijetko tko čita tekst od zadnje rečenice prema prvoj, tako i u životu malo toga radimo obrnutim redoslijedom. Tu ne ubrajamo prelistavanje novina ili francusku naviku da se juha servira na kraju.

Pa zašto onda u komunikaciji, posebno javnoj, radimo upravo to? Stvari postavljamo naglavačke.

Zašto u komunikaciji "gradimo kuću od kraja prema početku"?

09/10/2025

24/05/2025

Stručnjak za odnose s javnošću Krunoslav Vidić Smetana bio je gost Novog dana kod Ivana Hrstića gdje je govorio o rezultatima prvog kruga lokalnih izbora.

Stručnjak za odnose s javnošću Krunoslav Vidić bio je gost Novog dana kod Ivana Hrstića gdje je govorio o rezultatima prvog kruga lokalnih izbora.

25/01/2025

Pitalo me pa sam nešto rekao o događanjima na istoku.

"Neopevana glupost", "vulgarnost", "prostački simbol", "idiotski smišljeno i sprovedeno", "sulud potez", "potpuni promašaj" ... to su oštre reči kojima politički i poslovni stratezi, eksperti za kampanje i strateške komunikacije opisuju najnoviju kampanju vlasti u Srbiji - protiv studentskih ...

29/05/2024

Noble Gossip is one of the few defenses that communities have against powerful bad actors who have managed to somehow create a positive reputation for themselves.

Gossip has a very bad reputation. The word “gossip” itself has negative connotations (as do its synonyms, like “idle talk,” tittle-tattle,” “hearsay,” “blather,” and “rumor-mongering”), and much of this negativity is not totally unreasonable, as gossip is sometimes very harmful...

27/03/2024

CONFLICT ENTREPRENEURS: These are people who inflame conflict for their own ends. Sometimes they do this for profit, but more often for attention or power. They don’t exist in every organization, but, according to my research, they seem to be more common in certain workplaces, such as hospitals, universities, and political or advocacy organizations.

Disagreements on a team aren’t necessarily a bad thing. But you want to watch out for unhealthy conflicts that hijack precious time, trust, and energy. Often this type of animosity develops when there’s a “conflict entrepreneur” on your team — someone who inflames conflict for their own en...

15/05/2023

Some people are born into families that encourage education; others are against it. Some are born into flourishing economies encouraging of entrepreneurship; others are born into war and destitution. I want you to be successful, and I want you to earn it. But realize that not all success is due to hard work, and not all poverty is due to laziness. Keep this in mind when judging people, including yourself.

Let me tell you the story of two investors, neither of whom knew each other, but whose paths crossed in…

24/02/2023

When we burn the boats, we tease apart the excuses we make to ourselves that hinder total commitment and illuminate the internal and external forces that impede risk taking.

How to optimize anxiety to not just be prepared to deal with career events, but to use them, to look for them, and to leverage them. This is one of author Matt Higgins lessons in his book "Burn the Boats," where he shows us how to trust our instincts.

28/11/2022

Companies want to hire the best and the brightest people, yet once they are in the position, expect them to conform to the mold of control that the manager wants rather than play to their strengths.

Skill and experience allow you to do more in less time, but what happens when other people don't properly value the expertise you've worked so hard to develop?

30/09/2022

Resting on your laurels is often subterfuge — a last-ditch effort to remain relevant. Simply relying on past achievements can lead to stagnation.

However, when companies embrace a culture of change, they maximize their potential.

Resting on your laurels is often subterfuge — a last-ditch effort to remain relevant. Here's what you can do to maximize your company's potential.