27/03/2026
Next up in The Garden rebranding rollout: The Garden Productions.
This brand operates behind the scenes — the B2B engine that helps music promoters from the UK, Australia, Croatia and beyond create world-class events on the Adriatic coast and, more recently, at other venues such as Obertauern in Austria.
The visual identity uses the same wordmark as the source brand and the holding company, with an added verbal extension placed in a shape that functions as a secondary graphic element in the overall system. Colours are vibrant and communicate movement, music, atmosphere and fun, while typography comes from the same family as the group’s, so is fully aligned across various use cases.
Good times as the corporate slogan once again functions well, conveying the moments that people fondly remember, complementing the overall visual package.
The event season is starting and The Garden Productions will be hosting a series of events at the Zagreb venue this spring, introducing the new brand identity — now part of the wider brand collective!