Marijan Filipovic

Marijan Filipovic Partner at Spika Solutions
Get 10-15 distributors a year WITHOUT TRADE SHOWS.

01/09/2026

DON’T ASK A NEW DISTRIBUTOR TO BUY TEN MACHINES.🚫

If one machine costs €10,000, asking them to buy five units means asking them to risk €50,000 on an unproven market.

Let them purchase one demo unit and credit the cost back when they place their first real order.

One machine is manageable risk. Ten machines are a gamble.

Would you offer this deal to a new distributor?👇

19/08/2026

YOUR MOQ MAY BE KILLING THE SECOND ORDER.📦

Minimum order quantities protect production efficiency, but they force a new distributor to take a huge risk before the product has proven itself.

Use the first order to create proof. Once the product sells, larger volumes and stronger margins become easier to justify.

Comment “MOQ” and I’ll send you the first-order structure that replaces it.👇

17/08/2026

PEOPLE KEPT REFUSING FREE GOLD 🪎

A man offered real gold to strangers on the streets of New York, yet most walked past without evaluating it.

Cold outreach creates the same reaction. Buyers judge where the offer came from before they consider its actual value.

When they discover you and reach out first, trust and intent are already present and your offer finally gets heard.

Be honest: would you have taken the gold?👇

15/08/2026

WHO REACHES OUT FIRST DECIDES WHO HOLDS THE POWER.🤝

Send a cold pitch and the distributor can pressure you for lower prices, better margins and free shipping.

When they discover you and book the call themselves, they arrive already convinced you’re worth their time.

In this video, I explain why building inbound demand can change your entire negotiating position, without changing the product or offer.

Who usually makes the first move in your distributor deals?👇

13/08/2026

DISTRIBUTORS JUDGE YOUR OFFER IN 30 SECONDS⏱️

Specifications and certifications help justify the decision, but two questions determine whether the conversation moves forward:

Can they trust you, and can they make money selling your product?

In this video, I explain why your landing page must show commercial potential and proof before overwhelming distributors with technical details.

Check the first screen of your website. What does it lead with: money, proof or specifications?👇

11/08/2026

15 BUYER MEETINGS AND 0 CONTRACTS.🤝

One seller spent an entire weekend hearing, “We want this,” only to return home and receive nothing.

The problem was buying authority. Every person he met liked the product, but none of them had the power to approve the purchase.

In this video, I explain why qualifying who can actually sign the deal matters more than collecting positive feedback at B2B events.

Have you ever received a “yes” from someone who couldn’t buy?👇

01/08/2026

YOUR BEST CUSTOMER MAY LEAVE WHEN THE FOUNDER RETIRES.🫵💔

The reason may have nothing to do with price or competition. The person they trusted for twenty years simply stopped coming to work.

In many family-owned manufacturing companies, the entire sales function lives inside the founder’s phone book. The next generation inherits the factory, but decades of trust and personal relationships don’t transfer automatically.

In this video, I break down why family business succession requires more than handing over machines, and how turning customer relationships into a system protects the company after the founder steps back.

Family business owners: who takes over your customer relationships when the founder retires? Honest answers only.👇

29/07/2026

EVERY WAY TO ENTER A FOREIGN MARKET 🌍

From trade shows and cold outreach to local distributors and strategic partnerships, not every method gives you the same results.

I ranked them all from S to F tier.

Which one belongs in S tier? 👀

27/07/2026

MARKET RESEARCH WON’T TELL YOU IF PEOPLE WILL BUY.📊

A founder spent months researching whether his product would succeed in Spain.

But competitor prices, reports and demand estimates cannot answer the only question that matters:

Will someone actually pull out their wallet and pay?

Put your offer in front of real buyers and test it.

Follow for more insights about manufacturing and supply chains.✅

25/07/2026

AI IS KILLING COLD OUTREACH 🤖🚫

AI made outreach scalable, but buyer-side AI now filters those messages before a human sees them.

Sellers automate sending while buyers automate blocking. And 60% of B2B buyers already prefer purchasing without speaking to a sales rep.

In this video, I break down why AI sales outreach has become an arms race, how automated filters are reshaping B2B sales, and why the most valuable inbox is the one where the buyer writes first.

If you rely on cold email or automated outreach, you need to understand this shift.

Count today’s cold emails and drop the number below.👇

Address

Zagreb
10000

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