Kontra

24/08/2026

Is your website hosting secretly holding your business back?​

If you’re still relying on traditional, single-server hosting, you could be playing a dangerous game with your user experience. ​
Come deep-dive with us into what exactly cloud hosting is, how it functions, and if it’s the right fit for your needs.​ ☁️

👉 https://kontra.agency/the-benefits-of-cloud-hosting/

20/08/2026

Can AI give us back our time to rest? 🤖💡

In an interview for After5.hr, our CEO, Petar Bogdan, discusses where the line between work and free time lies and how to use AI to regain our leisure time rather than just accelerating our work pace.

Work used to stay at home, but today, emails, Slack, and WhatsApp travel with us to the beach. For many entrepreneurs and professionals, a vacation has simply become working from a different location.

Possibly the greatest value of artificial intelligence lies in returning rest time to people. However, the true benefit only emerges when AI takes over the tasks that would otherwise keep us glued to our screens in the evenings and on weekends.

Technology gives us the opportunity to finally close our laptops. The only question is: will we use AI to pile on more obligations, or to enjoy more real life?

Read more 👉 https://after5.hr/zivot-iza-5/ai-alati-granica-izmedu-posla-i-odmora/

19/08/2026

Our Creative Director, Tibor Trupec, has been named among the TOP 100 most influential Creative Directors in the region! 🥳✨

The latest issue of Impact Index magazine by Marketing Mreza features an overview of professionals who made a significant and measurable impact on the creative industry across Croatia, Serbia, Slovenia, Bosnia and Herzegovina, North Macedonia, and Montenegro in 2025/2026.

What makes this recognition special is its objective methodology; this isn't based on public votes or subjective opinions, but on a strict scoring system built on verifiable data:

✅Results and awards at national, regional, and international festivals
✅Creative effectiveness and measurable business results of campaigns
✅Broader industry impact through keynote speeches, judging panels, mentorship, and educational engagement

We are incredibly proud to see Tibor's work and continuous contribution to the industry recognized alongside the region's finest. Huge congrats, Tibor! 🎉💛

18/08/2026

Why do agencies build value for others, but struggle to price their own? 💡

Our CEO Ilija Brajković highlighted several key challenges agencies face daily in his piece for Impact Index published by Marketing Mreza:

We pay a mechanic for 20 minutes of work without a second thought, yet in the agency world, we easily give away hours of "minor" tweaks, unpaid pitches, and extra requests.

When a client says, "Come on, it's just five minutes of work": they are acknowledging your expertise while refusing to pay for the years of experience that make it take only five minutes.

Clients ask for as much as we allow them to:
🔴 Work 150 hours and bill for 100: you’ve eaten into your own profit.
🔴 Free pitches and "quick side requests" consume weeks of uncompensated work.
🔴If you don't value your time, your client won't either.

It’s time for agencies to value their expertise and charge for the impact they create.

09/07/2026

Proud to see our latest work for GLS Croatia come to life!

With e-commerce continuing to reshape consumer expectations, parcel lockers have become an essential part of the delivery experience. Our idea was simple: combine the scale of the network with the delivery process in a single visual. The campaign positions GLS as the CEP company with the largest parcel locker network in Croatia while keeping the message simple, clear, and memorable.

Read more:

Vizual s porukom »1000+ paketomata, 1000+ razloga za odabrati GLS« prikazuje put pošiljke kroz mrežu dostave.

01/07/2026

[POSAO] U potrazi smo za SEO Managerom!

Imaš minimalno 2 godine radnog iskustva na SEO kampanjama kao medior? Koristiš SEO alate (Semrush, Ahrefs) i aktivno koristiš Google Analytics i Google Search Console. Onda je ovo pozicija za tebe!

Što radi SEO manager u Kontri?

✔ Surađuje s account managerima, copywriterima, dizajnerima i developerima
✔ Komunicira s domaćim i inozemnim klijentima
✔ Kreira, prati i optimizira strategije/kampanje
✔ Izvještava klijente o rezultatima
✔ Daje prijedloge i ideje za bolje rezultate
✔ Sudjeluje u savjetovanju prodaje usluga

📍Lokacija: Zaharova 9 i iz udobnosti svog doma (hibridni/remote rad)
⏰ Klizno radno vrijeme (8:00 - 10:00 start)

Što nudimo: ugovor na neodređeno, zanimljive projekte i priliku za rast uz razne edukacije, 100% plaćeno bolovanje te još mnogo toga.

Znači ti zanimljivo? Onda klik na: https://online.selekcija.hr/home/job/7125 gdje možeš saznati raspon plaće, što sve očekujemo od tebe i kako se prijaviti!

26/06/2026

Pitaj ChatGPT za preporuku u svojoj branši. Jesi li na popisu? 👀

AI tražilice poput ChatGPT-a, Perplexityja i Geminija ne daju ljudima hrpu linkova. One ih pročitaju umjesto njih i isporuče jedan, konačan odgovor.

Matematika je jasna: ako te AI ne spomene, za kupca ne postojiš. AI optimizacija nije zamjena za SEO, već njegova evolucija.

Ako ne želiš zapeti u prošlom desetljeću pretraživanja, naš besplatni webinar je tvoj spas.

Naša SEO Managerica, Josipa Koroman-Lelas u 60 minuta ti donosi:

✔ Formulu iza preporuka: Kako AI odlučuje koga citira, a koga ignorira?
✔ Google vs. AI: Zašto klasični SEO više nije dovoljan (ali bez njega i dalje ne možeš)?
✔ “Uradi sam” audit: Konkretne provjere koje možeš odraditi samostalno.
✔ Interni buy-in: Kako objasniti kolegama da vam je nova strategija potrebna prije nego kasnije.

📅 Srijeda, 08.07. u 11:00h
⏱️ 60 min | Besplatno uz obaveznu prijavu

Osiguraj svoje mjesto: 👉 https://bit.ly/kontra-ai-webinar

12/06/2026

Is content marketing dead, or is it just evolving faster than we can keep up? ​

Our CEO Ilija Brajković recently gave an interview for Lider magazine to discuss the 'inflation of content' and why authenticity is the only currency that still matters in the age of AI.​

But what’s your take?​

Is AI helping us create better things, or are we just drowning in mediocre content? Drop your thoughts below, let’s talk!

08/06/2026

In cybersecurity, trust is the product.​

Here is how we built a premium digital experience for Drawbridge to match the high-stakes world of alternative investments.​

See the case study: https://bit.ly/drawbridge-case-study

02/06/2026

Marketing is an investment, not an expense.​

But you can only prove that if you align your activities with overall company goals.​

Our Creative Director Tibor Trupec, sums it up perfectly! ​

Learn how to justify your budget here: https://tinyurl.com/justify-marketing-investments