13/07/2023
We often see companies take shortcuts, and use PDFs as content on their web. Like companies selling products putting their print catalogues in focus on their site.
There are many problems with this approach and here are 6 reasons why this is bad for business.
PDF is a popular format that everybody knows, understands and uses. One common mistake is that businesses reuse PDFs they produced for other channels on their web sites, instead of producing proper web content.