06/10/2026
Konzum strategically activated outdoor advertising around school zones and during the times when its target audience was most active as part of the “Mali veliki talenti 4” campaign. The media format was an excellent fit for the campaign objectives, as it enabled particularly interactive engagement with parents and students.
Traditional outdoor advertising locations are tied to a single place and the same audience passing by. Hodajuće reklame offers a different approach, which proved to be especially important in this campaign.
Both the route and timing can be adapted to the movement patterns of the target audience. If the audience is around schools during one part of the day and later moves to other high-traffic locations, the campaign can follow that shift.
