Fabular

31/08/2026

We developed a creative concept for Maro Kids Club in Pical Resort, a dedicated resort space for children aged 3 to 12.
Based on the concept, we created illustrations for wallpapers, curtains, themed zones, product design, and destination
storytelling throughout the club.

The concept and interactive content encourage children to discover the destination and learn about the region’s historic
Parenzana railway in a playful way. Illustrations bring to life the local landscape through which the railway once
passed.

Through themed houses, children explore Istrian cuisine and traditions, while wallpapers featuring regional ingredients
and dishes introduce them to Istria’s flavors and culinary heritage.

24/08/2026

Space Park at Valamar’s Pical Resort was inspired by the nearby Višnjan Observatory, turning the destination’s unique story into a place where children can explore, play and discover. Every element is designed to spark curiosity and make learning an adventure.

17/08/2026

Pical Resort is built around a strong sense of place, where every detail reflects the stories of its micro-location. One of those stories is that of La mula de Parenzo, considered the first Istrian businesswoman, known for supporting the local economy through her work, trade, and entrepreneurial spirit.

Just as the Parenzana once connected countries and contributed to the development of the region, La mula de Parenzo became a symbol of Istrian resourcefulness and local heritage.

For Pical Resort in Poreč, we developed the souvenir concept and materials for the La mula de Parenzo shop, bringing this story to life across a range of touchpoints. The illustrated recipe notebook is inspired by the song La mula de Parenzo, a local legend that has enriched Poreč with its evocative charm and enduring cultural significance. Through traditional Istrian recipes, the notebook celebrates the region’s culinary heritage while preserving the flavors and stories that have been passed down through generations.

11/08/2026

Creating Moments People Remember: My Approach to Brand Touchpoints

Every time someone at the office says, “Petra, we have touchpoints in the offer,” I get excited.

No touchpoints are ever the same. Every client brings a different story, a different audience and a completely new challenge. For me, that’s the exciting part. Every new task feels like what I imagine a blank canvas feels like for an artist or a blank page to a writer, waiting to be filled with ideas and research. I have the freedom to ideate, think outside the box and come up with moments that will eventually become someone’s experience of the brand.

Petra Crnički

03/08/2026

What does Zagreb look like through a postcard frame?

For Kula & the Top, we created a visual identity inspired by vintage postage stamps and postcards of Zagreb.

The logo takes the simple linear form of a postage stamp while also resembling a window frame. Looking through it, guests are invited to discover the city, capture their own moments and become part of Zagreb’s postcard.

Modern, elegant typography brings in the city’s contemporary urban character, creating an identity that connects Zagreb’s history with the unexpected experiences found around every corner.

30/07/2026

For Kula & the Top, a new aparthotel in Zagreb’s historic Tomićeva Street, we created the brand from the ground up, including strategy, naming, slogan and verbal identity.
The story begins with the location itself. Tomićeva is one of Zagreb’s most photogenic streets, a place connected to some of the city’s earliest photographs and most memorable postcards.

The name Kula & the Top carries a double meaning. It refers to two of Zagreb’s best-known landmarks, the Lotrščak Tower (Kula Lotrščak) and the Grič Cannon (Grički top), while the top also signifies an exceptional stay and top-tier experiences.
Zagreb like in a postcard.

28/07/2026

For the first time, we’re celebrating two Red Dots at once.

Recognised as one of the world’s most prestigious awards for design and creative excellence, the Red Dot honors work that stands out on the global stage.

This year, two of our projects earned that recognition: Reneskins by Bagatin and Trust Rescue.

What started as a rebrand became the creation of an entirely new brand.

The name Reneskins blends Renaissance and skin, symbolising renewal and revitalised skin. Built around this idea of rebirth, we crafted the full brand strategy, including the brand story, name, slogan and visual identity, creating a distinctive brand that bridges cosmetology, dermatology and medical aesthetics.

Trust Rescue was created to celebrate the extraordinary relationship between people and dogs.

Built around this idea, we developed the brand strategy, brand story, slogan, messaging and visual identity. The result is a brand centred on one powerful message: “Yes! You are their world!”, capturing what adoption truly means from a dog’s perspective.

20/07/2026

For Heritage Hotel Zagreb we developed the verbal identity and naming system around the concept Inspired by Poetic Beauty, drawing from the literary heritage of Lapad and the hotel’s Mediterranean gardens.

The restaurant, Kaloper, takes its name from the aromatic Mediterranean herb that grows in the hotel’s garden, reflecting its tranquil atmosphere and timeless beauty.

The trattoria, Rima, references poetic rhyme, inspired by Ivo Vojnović’s Lapad Sonnets and the relaxed rhythm of life in the garden.

Both names are rooted in the hotel’s surroundings, connecting nature, culture, and the guest experience.

Brand naming: Anja Bauer
Visual identity: Manasteriotti
Illustrations: Ana Sladetić Miran Sabic

📸 Heritage Hotel Zagreb

17/07/2026

𝗕𝗿𝗮𝗻𝗱 𝗶𝘀 𝘄𝗮𝘆 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗹𝗼𝗴𝗼 - 𝗪𝗵𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗺𝗲𝘀 𝗳𝗶𝗿𝘀𝘁?

If you've ever searched how to build a brand, you've probably found dozens of articles telling you to design a logo, choose a color palette, create a website, and define your target audience. While all these elements are important, they only scratch the surface of what branding really is.

A brand is not your logo. It is not your typography, your colour palette, or your website. A brand is the feeling people associate with your business. It is the story they remember, the emotion they experience, and the reason they choose you over someone else.

This is why branding should always begin with strategy rather than design.

Before thinking about a visual identity, you need to understand what your business stands for, who your audience is, and most importantly, what you want people to feel when they encounter your brand. The strongest brands are built around meaning.

✏️ Ella Oreskovic

The strongest brands are built on strategy, emotion, authenticity, and consistency. A logo may catch someone's attention, but a meaningful story is what earns their trust and keeps them coming back.