Fabular

29/05/2026

We’re excited to share that we’ve been shortlisted for the 2026

Proud to see our work recognized alongside so many great projects. Looking forward to the final round. ✨

27/05/2026

So how does a brand inspire people?

Swipe to find out.

25/05/2026

One more look at Proof.

Packaging designed to feel bold, playful, and instantly recognizable.

From the expressive illustrations to the confident typography, every detail was created to reflect the brand’s personality and product quality.

Feed the difference.
The proof is in your pet.

22/05/2026

20/05/2026

What happens if nobody can find your brand?

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18/05/2026

Most pet food brands promise a lot. Proof wanted to prove it. 💛

From the beginning, the strategy behind the brand was clear: create a pet food brand rooted in transparency, real nutrition, and visible results. Just honest food that genuinely improves a pet’s wellbeing.

That idea shaped everything.

The name Proof came from the idea that you can see. The difference in your pet. More energy, a shinier coat, better digestion, stronger immunity, and overall happiness became the real proof behind the brand. We also loved the small emotional detail hidden in the name itself through the sounds “prr” and “woof,” creating a subtle connection between pets and their owners.

The verbal identity was crafted to feel bold, playful, and confident, using messaging such as “Feed the difference” and “The proof is in your pet” to communicate the product’s promise in a simple, memorable way.

Visually, we wanted the brand to feel just as powerful as the product itself. The bold red logo with thick typography was designed to convey strength, confidence, and impact immediately. Alongside it, we created expressive custom pet illustrations full of attitude and personality, giving the brand warmth, humor, and emotional memorability.

From strategy and naming to packaging and visual identity, every detail was designed to support one core belief:

Real meat makes a real difference.

And when the product is honest, the branding should be too.

14/05/2026

Marketing Meet Up #107 “Kako izgraditi brand?”

14/05/2026

Jellyfish in Space 🪼

We are near a place where the finest drinks are made. Art Nouveau was the style of the time, introducing new, playful, and amorphous forms.

We noticed the amorphous form of the jellyfish, and with both intriguing facts, brought Jellyfish in Space to life. In 1991, NASA launched 2,000 jellyfish into space; they reproduced, making 60,000 jellyfish.

That means somewhere in space, there is still a jellyfish floating by.

06/05/2026

Why do we become loyal to brands?

Swipe to find out.

30/04/2026

From the archives

The Amauris Vienna ✨

Written by: Anja Bauer
Animated by: Rudi Bauer
Read by: Ella Oreskovic
Created by: Fabular - The Brand Storyteller

Anja Bauer Petra Despot Domljanović Jelena Mezga Maja Đaković Ella Oreskovic Petra Crnički Rudi Bauer Nika Pinjušić