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Iconic Media, Budapest (2026)

14/03/2023

What Are Instagram Highlights 🤔

📙 Highlights is an Instagram profile section that stores archived stories. The account owner himself determines which stories will be included in the Topical and which will not. Highlights are on the main profile page, below the account description.

🟠 Why do you need highlights?

🔸 All content formats can be used.

🤳🏻 In Highlights, you can post photos, videos, information about goods/services and price lists.

🔸 Unlimited lifetime.

📙 The life of stories is 24 hours, and then they disappear. If you save the history in highlights, then it will be stored in the profile until it is deleted.

🔸 Multiple viewing.

🤳🏻 Page visitors can view the highlights again and again at any convenient time.

🔸 Highlights replace the site menu.

📙 On sites, the menu is responsible for navigating through the sections. Properly designed Actual can literally replace it. For example, here, you can place the terms of delivery and payment, information about goods/services, size table, return and exchange conditions, customer reviews, reviews, etc.

07/03/2023

7 Steps To Create Your Personal Blog On Social Media 🔝

Starting a personal blog on social media can be a great way to share your thoughts, experience, and expertise with others. Here are 7 steps recommended by Iconic Media experts: 👇🏻

✨ Choose a platform: There are several social media platforms that you can use to start your personal blog. Popular options include Facebook, Twitter, and Instagram. Consider which platform best fits your goals and the type of content you want to share.

🌟 Define your niche: What do you want to write about? Are you interested in food, travel, fashion, or lifestyle? Defining your niche will help you stay focused on your content and attract the right audience.

✨ Create a catchy username: Choose a username that is catchy and memorable. Make sure it's easy to spell and reflects your personal brand.

🌟 Set up your profile: Fill out your profile information, including a bio and profile picture. Make sure your profile is complete and reflects your brand message.

✨ Start writing: Start writing posts on your chosen social media platform. Be consistent with your posting, and make sure your content is high-quality and engaging.

🌟 Engage with your audience: Respond to comments and messages from your followers. Cooperate with other bloggers and influencers in your niche to grow your network.

✨ Promote your blog: Share your posts on other social media platforms and promote your blog on your website or through other online channels.

🔝 Remember to stay true to yourself and your personal brand. Consistency, quality, and engagement are key to building a successful personal blog on social media.

28/02/2023

Some Of The Viral Video Strategies 🤗

💫 Usually, educational, inspiring and associative videos gain millions of views. Inspiring - encourage action, associative - meet the interests of the audience.

1️⃣ Use social listening. Make more content on positive comments, and identify pain points in negative ones.

2️⃣ Define the target audience. Find something that will draw viewers to the screen. Use this knowledge to create viral videos.

3️⃣ Describe the creative strategy and make a shooting plan. Specify the goal, budget, deadlines and other features of the project.

4️⃣ Give maximum value in a short time so that the video stands out from the crowd and instantly attracts attention.

5️⃣ Make the audience feel emotions. They will certainly want to share joy, laughter, happiness and other feelings.

6️⃣ Use large-scale and niche trends. Watch popular videos, follow the best authors, and add relevant hashtags.

7️⃣ Interact with the audience. Reply to comments, and ask questions to subscribers.

8️⃣ Subtitles matter! Make sure viewers can watch the video without sound. Add captions and subtitles.

9️⃣ Use strong text. Create a short, catchy description, and hook the viewer with the first phrase.

1️⃣0️⃣ Post content at the optimal time - half an hour before the peak of audience activity. Don’t forget to promote the video.

22/02/2023

What Will Be Popular On Youtube In 2023? 🤔

1️⃣ Content created using artificial intelligence

📷 The topic of uniting technology and man will rapidly gain popularity. In 2023, bloggers will start creating more content using artificial intelligence.

2️⃣ Travel blogs

🤗 Travel blogs will regain their popularity. As restrictions were lifted and borders opened, people travelled more often. Videos are created to inspire new ideas and find new locations for a fantastic vacation. Therefore, in 2023 we will see an increase in travel content and hotel reviews.

3️⃣ Low-budget content

📷 Expensive video production is a thing of the past. It is being replaced by low-budget content that engages the viewer through interest.

4️⃣ YouTube Handles

🤗 The aliases feature became available to channel authors - the platform began implementing this new feature. With a Youtube nickname, it will be easier for viewers to find your channel and keep in touch with you. The alias will become part of the channel’s URL.

5️⃣ YouTube Live

📷 Live streaming allows creators to interact directly with viewers - sharing compelling stories in real-time without additional editing. It is what the modern viewer craves so much - more authentic and sincere content. Live streams also have a range of exclusive monetisation features, such as stickers and Super Chat.

14/02/2023

Secrets Of Increasing Views On TikTok 🔝

💫 It’s no secret that everyone wants to be recommended on TikTok. The algorithms for getting into rivers are constantly changing, and the social network is forced to select videos for each user according to his interests.

Here are some secrets that will help increase views on TikTok: 👇🏻

1️⃣ Shoot videos on a specific topic

💫 It is recommended to shoot videos on a specific topic, not all in a row, to get more views. Thus, you will collect an audience interested in your profile.

2️⃣ Share your videos on other social networks

🤗 The more you share your post on other social networks and instant messengers, the better the app will promote your video in recommendations.

3️⃣ Create a video script with intrigue

💫 Videos with good user retention and an interesting picture will influence the increase in views on TikTok. If you have just such videos, many views are guaranteed. A good script keeps the audience engaged.

🤗 Intrigue significantly affects the promotion and views of videos on TikTok. It is the intrigue that lures viewers from the first seconds of viewing, which increases its depth.

07/02/2023

How To Write And Design Texts On Instagram 🤔

1️⃣ Don’t be afraid of long texts

⭐️ There is an opinion that no one reads voluminous descriptions of Instagram posts. If you’re good at writing, your writing can greatly add to your visual content and bring in new fans.

2️⃣ Try to hook with the first lines

✨ The Instagram feed only displays the first 3-4 lines of text under each post. To continue reading, the user needs to click “more”. He will not read further if you do not interest him in these lines.

⭐️ Therefore, in the beginning, it is worth writing a heading or a short introductory paragraph - so that the user understands why he needs to spend time on continuing.

3️⃣ Divide the text into small paragraphs

✨ Do not publish the text as a solid wall - break it up. It makes it easier to understand. Also, don’t forget about logic.

4️⃣ Add calls to action

⭐️ At the end of the texts, reach out to the audience. Ask them to like and ask questions about the topic of the post. Such actions involve communication and increase the number of likes and comments.

✨ As a result, the algorithm notices that subscribers are interested in your content and recommends it to more users.

5️⃣ Don’t overuse emoji

⭐️ Emoticons attract attention with bright colours and help express thoughts and emotions. But their excess reduces the readability of the text and can be annoying. Use emojis to highlight headings, list items, or single words.

30/01/2023

5 Facebook Mistakes To Avoid

1️⃣ Overlooking video as a marketing method.

📢 Recent surveys indicate that, though traditional posts with images, text, and links feature a decline in reach and interactions, the posts with video perform a 10% growth in engagement.

2️⃣ Not being specific enough with targeting.

⭐️ You promote a post to everybody, though it is specific to a particular audience segment. A significant number of the people who see those ads don’t respond favourably - or at all.

📢 Marketers should be realistic when determining the number of people to target with their product, service, or brand. When setting a campaign, the simplest way to specify the targeting is to pay attention to Facebook recommendations in the Ads Manager.

3️⃣ Failing to monitor ads consistently.

⭐️ Monitoring is necessary for a campaign’s success. We advise checking user comments on ad posts to accurately estimate their sentiment: whether a campaign is resonating with them or annoying them.

4️⃣ Choosing the wrong type of ad for the target action.

📢 The problem is that Facebook offers too many types of ads for every specific business need. Choosing the wrong type for a necessary action will result in zero effect. It is where you need professional advice, and the Iconic Media team is here to help you!

5️⃣ Testing too many things at once.

The rule is simple: 👇🏻

⭐️ One advertisement = one test.

📢 Testing should include adequate isolation to learn which characteristics of ads have the highest impact on viewers.

If you experience low efficacy of Facebook ads, feel free to contact our team for help!
http://iconicmedia.digital/

23/01/2023

How To Start A Successful Instagram Account ⭐️

📷 Instagram success is not just about the follower count. Engagement matters. High-quality content drives success, trust, brand awareness, and follower loyalty. Iconic Media team shares 3 steps to succeed on Instagram.

1️⃣ Strategic planning of content.

🤗 A few photos and videos in your feed are not about planning. You need a content strategy for Instagram as for any other marketing campaign. You need to know what you want your followers to do next. To develop a successful content strategy, you need the following:

💥 Research successful accounts and competitors, document their top posts, explore the commonalities like product-related, bright colours, photos of people, and other themes, and see what works. Try to figure out what works for post-success.

💥 Start writing as many posts as possible to transform quantity into quality. You will reach greater consistency and quality by planning enough posts to provide at least a month of regular posting.

💥 Develop original ideas. Try to avoid repeating your competitors. A creative approach provides a more significant advantage than quantity or post length.

2️⃣ Be resourceful instead of promotional.

📷 57% of users unfollow brands just because their content is too promotional. Instead, provide value in every post, even when you sell your products or services. You should offer valuable and unique solutions in challenging situations.

3️⃣ Engage with the followers.

🤗 Engagement is essential on social media. Being engaged does not mean only asking for comments. Some tips are:

💥 Answer comments, like them, and follow your subscribers.
💥 Research their feeds and content and look for opportunities to collaborate.
💥 Use Stories tools to increase engagement.

18/01/2023

Free Ways to Promote a New Blog on Instagram 📢

🌟 A content plan and regular posting are essential on Instagram and affect the presence of a new blog in the feeds of target users. But without proper promotion, you will not be able to reach the audience and grow subscribers. Here are the top free ways from Iconic Media experts to promote your blog at the start.

1️⃣ Provide value

✨ Do not post anything to add another post to the feed. Think about target users, their needs, expectations, and pain points. Each post should refer to a particular problem and provide a solution. The value will give a solid reason for users to follow the blog.

2️⃣ Use the power of stories

🌟 Stories is not a tool to repost new posts from your feed. It is a tool with a high engagement potential. Use stickers to attract and engage the audience. You need an additional content plan for stories and a strategy for engagement. To help develop the plan, review all the stickers, options, and tools available in Stories.

3️⃣ Saveable content

✨ Instagram algorithms track user actions to rank content in the feed and determine account visibility. A post that will be added to Saved by many users is a strong positive signal to the algorithm. Users commonly save posts that help to solve a particular problem step by step, the collections of valuable resources.

4️⃣ Use hashtags

🌟 Hashtags enable user-referencing of content by topic. Users commonly enter keywords in the Instagram search bar, choose a subject and watch through the posts. You will increase organic traffic to your account if you select relevant hashtags. Hashtags should be:

🔝 Relevant
🔝 Midrange
🔝 Industry-specific

✨ Mind that a post allows only up to 30 hashtags at once. Do not overuse them, as it will provide a negative signal of over-optimisation to the algorithm.

5️⃣ Collaborate

🌟 Search for the relevant accounts, review their content and think about possible thematic collaborations. Choose the accounts whose product or service is complementary to yours. Agree on mutual PR: you will recommend each other in posts or stories. It can be Stories, posts, Reels, or any other format for reaching the audience.

10/01/2023

What Is The Target Audience? 🤔

⭐️ The target audience is the group of consumers targeted by the advertisements. The target audience can be called many different types of people who can satisfy their needs through a particular product or service.

In modern marketing, the following types of target audiences are distinguished: 👇🏻

1️⃣ Main and indirect.

🔝 The main target audience is the one that initiates the purchase and influences the final decision. It is the main target audience that is a priority for the development of your business.

2️⃣ Audience by type of target group.

📷 The target audience in business - B2B and in the field of individual consumption - B2C.

3️⃣ According to the purpose of visiting the site.

🔝 Buying and searching for information are completely different actions customers take on your site. Some are only interested in the content, while others are interested in purchasing a product.

03/01/2023

What Is Cross-Posting? 🕵🏽‍♀️

✨ Cross-posting is the placement of the same material on different resources. It can be performed manually, in automatic or semi-automatic mode.

⭐️ Cross-posting is time-saving. It is far from the only thing that needs cross-posting on social networks. Its goals also include:

1️⃣ Link building, Google PR indicators.

2️⃣ Attracting new people.

3️⃣ Creating an image.

✨ The tool will be helpful for all owners of commercial accounts. Especially if they are created on different social networks, and there are no employees in the state who would publish content in each profile.

⭐️ In addition, cross-posting is well suited for those who are just starting to promote their business and want to understand which resource will work best. By publishing posts on different social networks, you can see where the duplicate content comes in better and what is not worth wasting time on.

27/12/2022

Three Ideas For An Original Instagram Account Design 📷

⭐️ Uniform colour scheme.

👉🏻 This option is suitable for live profiles maintained by active people. Try combining colours so that, in the end, all the images complement each other well. Apply different filters or increase the contrast.

✨ General style.

👉🏻 The general and original details in the photographs are no longer so noticeable. Still, they are all made with the same design.

⭐️ Shooting options.

👉🏻 An attractive solution looks modern and prosperous. You need to use an unusual perspective and background. As a result, the photos are unique and attract users' attention.

✨ You can also use other styles. But most importantly, do not copy the designs of famous authors. Do it the way you like it!

🤗 Our Iconic Media experts will help you realise all your ideas and wishes for the visual design of your Instagram page!

We will always be glad to see you on our website - http://iconicmedia.digital/.

Iconic Media

14/03/2023

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10/01/2023

03/01/2023

27/12/2022

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Hétfő	09:00 - 18:00
Kedd	09:00 - 06:00
Szerda	09:00 - 18:00
Csütörtök	09:00 - 18:00
Péntek	09:00 - 18:00