Simply Creative by Bori

Name: Simply Creative by Bori
Address: Klapka Utca 8/a, Budapest, 1134, HU
Telephone: +36203967541
Price range: ££

Kezdolap
Magyarország
Budapest
Simply Creative by Bori

A small PR company believing in good stories!

28/08/2026

Dear influencers, agencies, celebrities. We in PR know when you write with AI. We ALL KNOW. We all who created stories with a pen. Try to be more original. Use your own words. AI doesn’t have a soul. You do. That was the reason people gave you a follow, booked you as an agency or put you on a pedestal. Act - I mean - write like it.

10/08/2026

This was a very special moment for me.

As a proud Slovak working internationally, whenever someone exceptional came to Budapest and I saw the possibility of creating a story worth bringing home, I would reach out to Eva Blahutova and Andrea Kurucova .

This time, it became a beautiful feature connected to Peter Lindbergh and his son Simon — and one of those projects I can still hold in my hands years later. He was opening a special exhibition in Műcsarnok last year.

I’m rarely mentioned as the person who helped bring these stories together, but perhaps that is part of PR: you build the bridge, and the story itself becomes the protagonist. And when something this beautiful comes alive, that matters more than the credit.

Still, looking back at these pages is a reminder I apparently need sometimes.

Thank you EVA - Hriešne Dobrá and EMMA , too, for being part of my journey and for helping shape my identity within the Slovak PR and media world. You gave me something incredibly precious: tangible memories of work that mattered.

Because on the days when I convince myself I haven’t accomplished enough, I can open an old magazine and remember:

I was there. I made the introduction. I helped make the story happen.

Apparently, my next project needs to be working on my own . 🤍

10/08/2026

21 years in PR and apparently I have a question.

When did an invitation become a currency? 😅

You organise a PR event. You invite influencers and content creators and press.
Lovely. Amazing.

Then — sometimes 24 hours before, sometimes even AFTER the event — comes the little surprise:

“3 stories, 1 Reel, tags, key messages…”

Excuse me? Did I miss the meeting where we collectively decided that an invitation became a payment method?
There is nothing wrong with barter.
Nothing wrong with paid collaborations.
And certainly nothing wrong with PR invitations.

But they are NOT the same thing.
If the deal is:
Free food + treatment + goodie bag = 3 stories + Reel

PERFECT.

Just tell people BEFORE they say yes.

Let them decide if the exchange makes sense.

And let them say no! Without shaming them.

No guilt.
No awkwardness.
No “but we invited you…” afterwards.

Because this is where PR sometimes gets dangerously mixed up with simply saving money.
Invite 30 people to a PR event and — voilà! — you’ve magically created an influencer campaign without an influencer budget. 🪄
Two birds, one stone.

Except one of the birds was never told it was part of the deal. 😅
(You would say such a Hungarian way. Sorry. No. This is a global issue.)
And then comes my favourite part:

Monday: BEST HOTEL EVER.
Tuesday: BEST RESTAURANT EVER.
Wednesday: THIS CREAM CHANGED MY LIFE.
Thursday: THIS OTHER CREAM CHANGED MY LIFE.
Friday: ANOTHER BEST HOTEL.
Saturday: ANOTHER BEST HOTEL.
Sunday: NEW CREAM ON THE HORIZON THAT WILL CHANGE MY LIFE.

Must be exhausting.

If everyone knows the rules and happily participates?

Fantastic.

That’s business.

But transparency shouldn’t be revolutionary.

An invitation is an invitation.
Barter is barter.
Paid content is paid content.
PR is PR.

And if you want guaranteed exposure?

Maybe you don’t need a more creative definition of “invitation.”

Maybe you need a budget. 😅

And if we genuinely love the product?

We can always buy it.

Apparently that’s still an option. I do it myself 😎

31/07/2026

Thank you so much Emese Hartinger-Debreceni ! Your words mean a lot to me. Hope to work on something cool together again soon ❤️

27/07/2026

PR is at its best when it becomes an experience.

One of my favourite moments from the 2023 Hungarian Grand Prix was watching art come to life in front of The Ritz-Carlton, Budapest.

For days, guests, Formula 1 fans and passers-by gathered outside the hotel to watch French artist LOUIS-NICOLAS DARBON transformed a full-size Mercedes F1 show car into a one-of-a-kind work of art. Instead of hiding the creative process behind closed doors, we turned it into a live experience the entire city could enjoy.

But we wanted to go one step further.

Together with ANJUNA ICE POPS Ice Pops, we created a refreshing activation, handing out artisan ice pops to visitors while they watched the artwork evolve. In the middle of Budapest’s summer heat, people stopped, stayed, chatted, took photos and became part of the story.

That’s what I love most about experiential PR.

It’s never just about the main attraction. It’s about creating moments that make people want to pause, engage and remember how a brand made them feel.

A Formula 1 art car.
An ice pop in your hand.
A summer afternoon in Budapest.
And hundreds of people sharing the experience together.

Sometimes the best campaigns aren’t the loudest—they’re the ones that invite everyone to be part of the story.

27/07/2026

Every great PR story starts before the headlines.

Before LOUIS-NICOLAS DARBON arrived in Budapest to complete the iconic Formula 1 art car for The Ritz-Carlton during the 2023 Hungarian Grand Prix, I wanted audiences to know the artist behind the project.

So, together with the incredibly talented News and Media Holding Slovakia brand manager Andy Kubalakova, I secured his first and only interview for the Slovak market, published in both EMMA Magazine and EMMA Digital.

At the time, very few people knew the story behind the artist who had worked for Louis Vuitton, Marc Jacobs, and had gone on to become The Ritz-Carlton’s official Artist Partner, creating works inspired by the Mercedes-AMG PETRONAS Formula One Team.

A few weeks later, the world watched as Louis finished painting the life-size Mercedes W14 replica in front of The Ritz-Carlton Budapest, an activation that became one of the highlights of the Hungarian Grand Prix weekend and was later recognised by the Shorty Awards. The project culminated with George Russell unveiling the finished artwork alongside Louis in front of hundreds of fans.

For me, this is what PR is all about.

Not waiting for a story to become news—but recognising it early, introducing the people behind it, and helping build the anticipation before the big moment arrives.

Thank you to the amazing editorial team at EMMA Eva Blahutova and News and Media Holding Slovakia for believing in the story and making it happen.

LouisNicolasDarbon

27/07/2026

When I moved to Hungary in 2014, • 𝐕𝐈𝐕𝐈𝐄𝐍 𝐍𝐀𝐆𝐘 • became the very first influencer I worked with.

Neither of us could have known then that years later we’d meet again on one of my favourite projects.

When I was developing the PR strategy for The Ritz-Carlton Budapest × Mercedes-AMG PETRONAS Formula One partnership, I knew I didn’t want to choose someone simply because they had a large following. I wanted someone with genuine credibility—someone who truly lives and breathes Formula One.

For me, the choice was obvious.

Fifty Pairs of Shoes has been—and still is—one of the most active female Formula One influencers in Hungary. Her passion for the sport is authentic, and she’s spent years building a community around it while encouraging more women to discover motorsport.

That made her the perfect choice to become our official F1 ambassador.

Together, we created a campaign celebrating women in Formula One. We brought female journalists together for a go-kart experience before race weekend, created conversations around women in motorsport, and showed that Formula One is about so much more than speed—it’s about passion, teamwork, innovation and community.

Looking back, I love how some professional relationships come full circle. The first influencer I ever worked with in Hungary also became part of one of the projects I’m still incredibly proud of today.

Some collaborations are simply meant to happen. ❤️

23/07/2026

Some stories deserve more than one perspective.

As part of the Mercedes-AMG PETRONAS Formula One Team × The Ritz-Carlton, Budapest collaboration, I secured another exclusive editorial—this time for InStyle Men—featuring George Russell alongside Holly Chapman, Senior Trackside Power Unit Engineer. (Instylemen)

While George shared his thoughts on racing, the season ahead and his connection to the Hungarian Grand Prix, Holly offered an inspiring look into what it means to build a career as a woman in one of the most technically demanding environments in motorsport. (Instylemen)

This is what I love most about PR: creating opportunities that go beyond headlines, connecting exceptional people with the right publications, and making sure the stories behind Formula 1 are just as compelling as the action on the track.

Looking back, this Grand Prix weekend remains one of the most rewarding projects of my career—and there are still more stories from behind the scenes to come. 🏁

23/07/2026

Another proud moment from the 2023 Hungarian Grand Prix.

One of the editorial opportunities I secured during the Mercedes-AMG PETRONAS Formula One Team × The Ritz-Carlton, Budapest partnership was this exclusive feature for Femina, focusing on Holly Chapman, Senior Trackside Power Unit Engineer responsible for George Russell’s power unit. The interview explored what it’s takes to succeed as a woman in one of the most technically demanding environments in motorsport. (femina.hu)

For me, Formula 1 has always been about much more than the drivers. Behind every race weekend are hundreds of brilliant people whose stories deserve to be told.

Creating access to those stories, connecting the right journalist with the right people, and turning a partnership into meaningful editorial is exactly why I love PR.

This was another chapter of an unforgettable F1 weekend—and there are still more stories to share. 🏁

23/07/2026

One of the things I’m most proud of from the 2023 Hungarian Grand Prix was creating editorial opportunities that went far beyond race results.

As the PR lead behind the Mercedes-AMG PETRONAS Formula One Team × The Ritz-Carlton, Budapest collaboration, I exclusively secured a series of interviews for Nők Lapja, giving their readers rare access to the people behind one of the world’s most successful Formula 1 teams—including Carrie Donaghy, Legal Director of the Mercedes-AMG PETRONAS Formula One Team.

For me, great PR has never been about getting a logo into a photo. It’s about creating meaningful stories, connecting the right media with the right people, and opening doors that wouldn’t otherwise exist.

Looking back, this project perfectly reflects what I love most about my work: strategy, relationships, trust, and storytelling.

This was just one of many exclusive stories we created throughout the Formula 1 weekend—more to come. 🏁

Cím

Klapka Utca 8/a
Budapest
1134

Telefonszám

+36203967541

Weboldal

https://simplycreativeeu.squarespace.com/society

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