28/03/2016
[Tip of the Week]
Some start of the week motivation for you guys.
It's what everyone tells you constantly when starting out in affiliate marketing. I still find sometimes even years and many profitable campaigns into your career, you need to remind yourself:
'Failing is actually a good thing.'
'If you become profitable without first bleeding a ton of money - then you're probably doing something WRONG!'
'So long as you learn a little lesson with every failed campaign - then you have infact succeeded!'
‘Data is what you just brought, not conversions. Good data is worth more than money in this game.’
‘It’s only a failure, if you fail to build on it.’
‘You never see the hundreds and thousands of failures behind other people’s success.’
And my personal favourite:
‘Persistence beats resistance’ a slightly rapey mantra for pursuing girls in the club when younger!
The thing is, until you’ve actually experienced this failure first hand (a lot of times), followed by the eventual success, it’s easy to get disheartened and lose faith in your ability or more over; the industry as a whole.
Many of my colleagues at World Leads, believe; all that separates the 1% who go on to make a full time living in affiliate marketing, and the 99% who quit after their first 2 months -
is:
- Not a massive $50k testing budget
- Not insane coding skills
- Not a masters degree in sales psychology
- Not an artist's eye on Photoshop
- Not a super affiliate mentor
etc, etc...
But the ability to see success in your failures and build on it - is what it’s all about.
That’s it.
Oh, and being a stubborn/ determined bastard also helps a LOT!
That “F**k you, I will win in the end.” Stubborn, determined attitude, with an over optimistic review on your bombed campaigns, ("ah well, at least now I know for sure that angle does definitely NOT work!") is what it takes.
1) Remind yourself: others far less motivated, smart, creative and sexy than you, are making $XX,###/day.
2) Join/create a mastermind for your vertical you fool! (https://www.facebook.com/notes/world-leads/mentors-are-for-people-who-want-somebody-to-blame-when-they-fail/912658005455994)
3) Spy a little. And then spy ALOT!
4) Get as many new angles made as you can think of/ afford to test that week.
5) Launch, launch, LAUNCH!
Here’s a BBC article which pretty much throws some science and research behind all that ‘failing is good in business’ stuff you read about on the top affiliate forums like STM.
(http://worldleads.com/stm)
Worth a quick read:
http://www.bbc.com/capital/story/20160316-the-hidden-psychology-of-failure
Now, pull your head out of your ass - close the pornhub tab, put the easter eggs back in the cupboard and lets smash out some sure to fail campaigns!
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Here’s the CMO’s personal experience on personal determination:
While serving In the British military on one particularly arduous course:
I vividly remember running (dragging my battered body) past a marketing billboard on the camp’s entry.
The billboard was for the part of the forces I was testing for. It read - “It’s a state of mind.”
It was the final test week of some 4+ months of pretty horrid training leading up to this 2 week onslaught of physical and mental endurance.
I started thinking to myself what separated the 30 or so guys still on this course, from the 100 odd that started and had dropped out?
The guys that were still here weren’t the fittest. They weren’t the most experienced, mentally agile and they were mostly injured like all the other guys who’d come off the course before them!
Then it hit me: They were just too damn stubborn and determined to give up!
Either through personal pride, fear of admitting defeat/failure, plain stubbornness/ determination or just the primal - competitive spirit, we were all still going.
^ That was the 'state of mind' this military unit was testing for.
Affiliate marketing is a lot the same;
Everyone says they want it, but months down the line they start to question it. They slowly realise that it’s not as easy as they were told it was by those bulls**t gurus. They realise that actually the ‘3 hour work day’ in that article they read, is more mythical than magical.
They fail to see the long term goals of AM.
Believe it will always be this hard.
Lose their positivity.
And then they give up.
I’m more than sure you’ve been laughed at by friends and family a few times at the suggestion of:
‘I’m gonna earn my riches as an online marketer’.
But if you are stubborn enough to see it through, then you’ll have the last laugh, probably from your Penthouse whirlpool bath whilst sipping on fine champagne!
TV
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