Ugly but useless

01/06/2026

After receiving several hundred emails and DMs demanding visual proof of our existence, we have finally decided to reveal our faces to the public. 

Image 1: Us
Image 2: Us 
Image 3: Us
Image 4: Us
Image 5: Us

If the reader has successfully made it this far through these unnecessarily detailed image descriptions, they have also learned an important fact: the Ugly But Useless team consists of two people. Namely Beni and Adam.

photos: Orni, Sári, Marko

07/05/2026

We hope your vision has fully recovered since the previous Holdturbina post. Further exposure follows.

photo credits:

04/05/2026

Originally part of a logotype that was not accepted. We decided to continue the exploration.

Several important discoveries were made. It is likely that others had made them earlier.

28/04/2026

We had the pleasure of designing a logo for .official, a Budapest-based young fashion designer working between Eastern and Western cultural references.

Alongside the logotype, the emblem is based on a stylized Chinese knot, interwoven four times. This traditional form, reinterpreted in a contemporary way, anchors the brand in its cultural origins while positioning it within a modern context.

Photo credits:


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curator

20/04/2026

A few weeks ago, the book launch of a publication presenting the Graphic Design Department at MOME took place. We were commissioned by the university to design the book last year. The book showcases courses, faculty members, student work, and university life between 2020 and 2025.

At the launch, we spoke about the design process, shared some behind-the-scenes details, and discussed our favorite gummy candy in depth.

We will go into more detail about the layout and the design process in a future post, if this is something anyone would realistically be interested in.

Thanks for the opportunity to the faculty members and the help of & .szakall.anetta

Also thanks and type foundry for designing such an awesome fonts.

Display font: HAL Gap
Text font: Displaay Perfektta

Photos:
 

17/04/2026

⚠️ Color warning! ⚠️

We designed the HOLDTURBINA brand in late 2024 for a techno event series at our beloved Turbina Cultural Center.

Each event received its own artwork where color combinations were pushed beyond standard thresholds. In certain cases, this may have led to optical overstimulation incidents and temporary mass confusion.

We would like to apologize in advance to any followers who may experience visual impairment after viewing this post.

photo cresits:
 

15/01/2026

This is a small branding project we did for our product designer friend Tomi Sárközi.

The name MUD comes from sár — hidden in Sárközi — which translates to mud in English. Since Budapest is currently a mix of slush, puddles, and regret, we thought this was the perfect time to finally share the project.

Despite the name, the identity looks in the opposite direction, referencing the city as it was a few days earlier: frozen, and covered in snow. Pure shapes, sharp edges, and clean layouts.

Hope you make it to the end. 😉

15/01/2026

11/01/2026

In 66 years, we’ll be 99. Hope to see you then!

31/05/2024

stay close