09/08/2019
The #1 Key To Signing Up Premium Clients
Imagine have a sales process where everyone you spoke to actually WANTED to sign up.
A sales process where 'buyer's resistence' didn't even exist.
Weโve all dreamed about it but sometimes it just seems so far fetched.
I canโt even count how many different times I was on a closing call where it seemed like it was going great but for whatever reason the client just couldnโt move forward.
Iโve been a mortgage broker for the last 12 months, and for 6 months before that I was a setter.
And in that time Iโve had thousands and thousands of conversations, many went really well, but MOST of them went not so well ๐
Now Iโm not saying I wasnโt good, I was actually really good, I mean so good that when I was still an entry level associate, they were using my call recordings to train the brokers and eventually I was running the coaching sessions myself.
But even still I would have closing conversations where the client was telling me why I should help them! They would tell me how badly they wanted to refinance and how long they had been putting it offโฆ but for some reason they still had an excuse to not doing it when it came to decision time.
I actually struggled a lot with this, because I was so good at the getting the prospect engaged and bought in on the phone that they just couldnโt say no until it came to crunch time.
So for a long time I was trying to figure out why this was happening.
It seemed like the client had certainty in me, the company and my offer, so what was holding them back?
And then I realisedโฆ
They had a HIGH level of certainty in those 3 10โs, but they didnโt have ABSOLUTE certainty in ME.
Why?
Because with the way I communicated, it got them almost into a trance like state, and so when it came to decision time, reality would hit them, theyโd snap out of the trance and they wouldnโt trust me.
They probably felt like I was manipulating and influencing them.
They could smell the SALE.
They knew that I was trying to sell them.
And I was! Not in a bad way, but I thought that I could do certain things to make them more likely to buy.
The fact is when these tactics and strategies are taken too far people can tell, and people HATE it.
Why do you think sales has such a bad reputation?
Because people donโt like being sold, and when they can see you trying, they switch off, they turn around, and they walk away.
So what did I do?
Instead of going into each call thinking how can I close this guy?
I went into each call thinking how can I SERVE this guy?
What can I do, to give this prospect the best service possible, so that it will be a no brainer to work with me.
As soon as I started to think this way, my pitch evolved, the way I spoke changed, my tonality became calmer and more relaxed, but more importantly;
The prospect could see that I CARED about them.
They could see that I cared about providing them with the best outcome possible, and that I wasnโt their to push anything upon them, I was their specialist who was their to guide them along.
Once I made this change, I became MAGNETIC!
All of sudden it was effortless, I was able to close everyone who I actually WANTED to work with.
I was even able to eliminate my follow up! I was able to get a genuinely clear decision on the first call and I knew if we would work together or not.
Soon I was training other brokers to do this and their results sky rocketed as well.
Now I donโt think that this concept is anything revolutionary, but I do see so many digital marketers overlooking this.
After we have a couple s**t days, weeks or even a s**t month. We can get a bit rattled.
Naturally we start to get a bit more desperate and we start to fall back into those old ways of โtraditional salesโ.
So for anyone who is wanting to close more premium clients, change your intention.
Make your intention going into every sales conversation: How can provide this person with enormous amounts of unconditional value?
When you can really internalise this, I guarantee your business will blow up.
If this message resonates with you, or if you got some value from it, leave some love in comments below ๐