https://www.facebook.com/119018787956035/

Amelia Leonard - b.Heard Social, Jl. Sempol No. 26 Pererenan, Canggu, Kec. Mengwi Kab. Badung, Badung (2026)

25/08/2026

Your advice might be brilliant.
You might *literally* be the best at what you do.

But you’re avoiding being specific because it requires having a greater tolerance for being seen 🎤⬇️

And creating content from that belief relies on circular reasoning:
“I know this is important because I’m an expert > therefore other people should understand why it’s important because I’ve told them”!

But that doesn’t bring people TOWARDS you.
Because strangers don’t possess the information that makes it important to THEM yet.

You know this.

But I think you’ve been sold that you need to be BROAD in your content to reach a broader audience...
And I’ve found quite the opposite.

I’ve been deliberately testing this in my own content. 🔬
In the last 28 days, I’ve reached an audience of around 79x (60,000 views) the size of my following (750) with most posts reaching 90-96% non-followers.

And I’ve found the less familiar someone is with you, the more obvious you have to make why your content matters to THEM. 👇

It’s easy to say:
“Here are the 5 top tips for losing weight” and a cute picture of you in a bikini 👙
That’s why everyone does it.

But saying:
“Here are the 5 things I had to do to stop my binge eating pendulum that’s been swinging for 10 years...”..requires giving people more information about YOU.

And that requires having a greater tolerance for being seen;
By strangers;
Who are more likely to flippantly judge you, or hate on you. 😡

So you protect yourself from the potential of that by keeping things vague af.

Because specificity increases the emotional cost of being visible.
Yet specificity is Queen 👑

So maybe we need to start doing the OPPOSITE of what the Educational Instagram gurus have taught you.
Broad relevance does NOT require vague communication.

In fact, if you want to read more strangers, you need to give those strangers enough specificity for them to recognise themselves in it. 🤝

So ask yourself - “What part of myself am I hiding from facing that is preventing me from tolerating being more specifically visible?

25/08/2026

Your advice might be brilliant.
You might *literally* be the best at what you do.

But you’re avoiding being specific because it requires having a greater tolerance for being seen 🎤⬇️

And creating content from that belief relies on circular reasoning:
“I know this is important because I’m an expert > therefore other people should understand why it’s important because I’ve told them”!

But that doesn’t bring people TOWARDS you.
Because strangers don’t possess the information that makes it important to THEM yet.

You know this.

But I think you’ve been sold that you need to be BROAD in your content to reach a broader audience...
And I’ve found quite the opposite.

I’ve been deliberately testing this in my own content. 🔬
In the last 28 days, I’ve reached an audience of around 79x (60,000 views) the size of my following (750) with most posts reaching 90-96% non-followers.

And I’ve found the less familiar someone is with you, the more obvious you have to make why your content matters to THEM. 👇

It’s easy to say:
“Here are the 5 top tips for losing weight” and a cute picture of you in a bikini 👙
That’s why everyone does it.

But saying:
“Here are the 5 things I had to do to stop my binge eating pendulum that’s been swinging for 10 years...”..requires giving people more information about YOU.

And that requires having a greater tolerance for being seen;
By strangers;
Who are more likely to flippantly judge you, or hate on you. 😡

So you protect yourself from the potential of that by keeping things vague af.

Because specificity increases the emotional cost of being visible.
Yet specificity is Queen 👑

So maybe we need to start doing the OPPOSITE of what the Educational Instagram gurus have taught you.
Broad relevance does NOT require vague communication.

In fact, if you want to read more strangers, you need to give those strangers enough specificity for them to recognise themselves in it. 🤝

So ask yourself - “What part of myself am I hiding from facing that is preventing me from tolerating being more specifically visible?”

24/08/2026

I ran at threshold for 77% of my run because I was getting bored of running constant Zone 2 runs.

I KNOW how important they are for engine building, so I’m still doing them (before the running demons come and shoot their venom 👹)

But my natural cadence and form STILL sits must higher than my aerobic engine can clearly handle.

And it was contributing to me being less consistent in my running training, so I just thought F**K IT

I’M LETTING MY LEGS RUN THIS, not my brain 🤷🏻‍♀️

And dare I say, I thought I was falling out of love with running bnefore this!

“FALL OUT OF LOVE WITH RUNNING”! 🏃‍♀️❤️👟

“WAIT, WHEN DID WE FALL in LOVE WITH RUNNING?” lol

I think it happened somwehre along the line of having a plan I could stick to

And ensuring it was ENJOYABLE.

To begin with that meant making it PAINFULLY slow....
So it was SO easy there was no resistance to going on it
(no after run soreness/injuries preventing me from doing my strength/hyrox training).

And now sometimes it means going HARDER to get that rush.

Isn’t that what building a life, building a business, and building a brand is meant to be about?

You choosing your own rhythm?
That’s why I create content for Founders in a VERY specific way for one that suits only ONE type of person’s rhythm! 🥁

23/08/2026

It wasn’t that Alex wasn’t capable of being a Social Media Manager...

He’d been doing that for 2 years -
But now he was overwhelmed by it all and losing clients 🥲

And it was that he didn’t WANT to be one anymore that was affecting his performance with this clients.
His business had taken him so far to living in Bali at the same time as me - and now what he wanted had changed - and that’s ok!

We started off with strategy improvements for his clients in his Clarity sessions - as Social media is the space i’m in - and they worked. But after 2 sessions I realised there was more to it.

I know in hindsight he said he secretly knew it wasn’t right for him, but he couldn’t quite uncover that and allow it to come to surface alone, but he trusted me to work through things and come to him with my observations about how he was running his business 🧐

And it worked because he trusted HIMSELF that he had made the right decision by doing so, and didn’t overrule his gut when fear popped up!
And look how that worked out 🤩

If you’re feeling stuck or stunted with where you are in your business right now, Clarity Consulting might be the solution for you 🫶

23/08/2026

I am extremely upset to discover that I don’t in fact find all men infinitely unattractive 😠

That was a much easier narrative to live with.
Less nuance.
Less men.
Less hassle 🤣

But that it required certain new pre-requisites in order for me to find them attractive.
Primarily, seemingly ‘emotional saftey’.

So I guess now i’ve got to update my worldview of them and allow SOME of them to seep through the wall? 🧱

how inconvenient.
But I suppose the positive is I don’t now need to go to straight conversion camp to try and become a le***an? 🤷🏻‍♀️
Given that was never going to work!!!

22/08/2026

POV: you get invited to your first PR event as a +1 with Efficient Alex for the launch of Leapmotor UK’s new BO5 electric car 🥳 (and the car was powering the arcade gamessss we played on👾🕹️🔌)

17/08/2026

If you’re caught up with the crowd - read these FOOT notes (pardon the pun) 👟😏

I’m not really just talking about speed here.

I’m talking about *the way*. 🪄

Because you can follow someone else’s posting schedule, their hooks, their growth stategy, the same prompts for Claude 🙄 (don’t get me started) and maybe it WILL get you there faster...
But at what cost? 🤷‍♀️

If you fu***ng HATE creating it, is that how you want to build the thing you’ve CHOSEN to dedicate your time to building?

My run club (horrible run) was in Barcelona in 31 degree heat and I was depleted af from a Hyrox sim I’d done 2 days prior and my nervous system was STRESSED OUT

🥵 It was my 2nd run club EVER.
☀️ The first one 1 year ago I struggled to run 3km and i was the last one back (by a long while).

And honestly, like my attitude in life....I HATE being paced by someone else lol 🤣

My run 2 (which I actually actually enjoyed) was after an afternoon of proper rest, hours with my feet up, lying in bed first 😌

💪 But even with 3 punchy hills, I was ready for it.
🥱 I’d gotten a bit bored of what feels like months of Zone 2 work.

It’s important but, I’d kinda fallen out of love with running and needed something to mentally stimulate me

And the pace difference? only 5s per km! 😂

That’s what I’m interesting in with personal branding.

Not just “what works”?
What works “FOR YOU”!? 👇

Your capacity. Your personality. Your life. You stories. Your rhythm.

Because EVERYTHING in life is a NERVOUS SYSTEM EXPERIENCE. 🫀🫁
And YOU are the only one who experiences yours.

And isn’t the goal to enjoy your process of building? 👀

You didn’t go through all of the internal work you’ve done to keep repeating the same patterns of familiar chaos and suffering.

That’s what we CAN do with Content Conversations - if you’re anything like ME! 👯

17/08/2026

You THINK the problem is content, because that’s where the problem becomes visible.
But the problem is actually showing up within YOU, LOOONG before it becomes visible.

I’ve spent 4 years working in the social media space and EVERY time I resolved a content problem I’m facing, I find it always linked back to me:
- At the beginning my audience not understanding what it was I was “doing” > A lack of clarity within myself
- Trying to create content the way everyone else did it > Not seeing my own experience and way of operating as valid
- Not making sales from social media, but making sales offline or through direct outreach and DMs > A fear of visibility of creating a path to be seen

God there are SO many more.

Every single time I tried to “outsource” the problem to something internal, when it was an opportunity to grow through something internal.

But I would avoid it based on FEAR.
Fear of not being able to face “whatever it was” that I thought every discovery would tell me about “me” and my worth.

1st) I really had to untangle my outcome with my sense of self worth
2nd) In order to do that I had to to be okay with my emotions (after i actually learned to identify wtf they were).

So after a TUMULTUOUS relationship forced me to look inwards, and particularly my FEARS- I slowly learned to take everything less personally 😮‍💨
I learned to identify my emotions, process them, and then not let them dictate what they meant about me.

Through that process I developed more of a sense of self worth, because not everything was about “me” anymore.

And that allowed me to do things with my content I’d never have been able to do-
Like creating content that FEELS good, not just “is good” 😅

If you already KNOW you have something worth saying, but the process of actually getting it onto the internet feels like you’re trying to pick up a credit card with knitting needles as fingers - you need to tune into my new Content Conversations offer.

14/08/2026

If you need to borrow someone’s belief in you so you can bridge the gap to finding your own.

Clarity Consulting might be the place to do it ⤵️

One bit of missing “information” isn’t going to transform everything for you. But getting out of your head enough to ask the right questions, will.

One of my previous Clarity consulting clients, A, came to me trying to understand why his Social Media Management business wasn’t working as effectively as he wanted it to.

He invested in 2 Clarity Consulting packages (4 sessions).

We could have spent all our time on content, positioning and strategy.

But underneath his social media struggles, the problem was something much simpler.

He didn’t actually WANT to be a Social Media Manager. 🙂‍↔️

He wanted to be a full time YouTube Creator 🎥

He just hadn’t given himself permission to take that ambition seriously.

So that’s what we worked through.
And a year later, he’s gone all-in on YouTube, has 24,000 subscribers, and monetisation of the channel alone (excluding brand deals) covers all of his bills. 💵

I didn’t build the ambition, or the channel for him.
I helped him get clear enough on trusting he could get there.

That’s what Clarity Consulting is for.
Not for me telling you what your life or business should look like.

But asking you the questions you probably don’t want to be asked, but are the ones that will reveal the path you really want to take.

You can borrow my belief in yourself to that path while yours catches up 🫶

Comment “CLARITY” and I’ll send you the details.

13/08/2026

It’s a real life game of “Chicken” 🐓

It’s like two people running directly at each other on course to collide...

And the one who swerves - loses and is branded “chicken”.
Except fear never swerves. 🙅‍♀️

And unlike in “Chicken” where if neither swerves and both people suffer the worst possible outcome - fear doesn’t budge until you hit it.
Sometimes until AFTER you hit it.

And it might feel like the worst possible outcome for a second, but it’s only for a literal second. Then it fades.

Through every uncomfortable situation, every boundary I’ve set and every time I’ve said the thing i was terrified to say, I’ve learned the same thing -

The fear before almost always lasted longer than the thing itself.
I’m actively working to reduce that time with every scary thing I do!

Because there was a period of my life where I learned to second guess every decision I made and where staying quiet felt safer than being heard.

But it NEVER got me the outcome I wanted.
I ended up repressing everything I was thinking and feeling.

People tell me “You’ve got strong opinions” and “You aren’t afraid to share your thoughts”.
And it took me THOUSANDS of tiny moments of moving towards the discomfort to get there -

Instead of running away from it. 🏃‍♀️

Where I discovered over and over again, that I could survive what I was afraid of.

The truth is, I thought I was scared of other people.
I wasn’t.
I was scared of what I would find in myself!

And that’s why “being heard” means so much more to me than simply “being visible”.
Because it means you’re allowing YOURSELF to be heard.
And that’s the foundation to visibility anyway.

So if you’re looking to increase your visibility, with anything, particularly your business -
Start with finding enough trust in yourself to use your voice, WHILE you’re scared of what might happen when you do.

If you need a starting point, emotional regulation is the place.
My 6 step shifter gives you the tool to regulate in the moment of stuckness with any emotion you’re experiencing. Start there x

Amelia Leonard - b.Heard Social

25/08/2026

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24/08/2026

23/08/2026

23/08/2026

22/08/2026

17/08/2026

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13/08/2026

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