Amelia Leonard - b.Heard Social

Amelia Leonard - b.Heard Social Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Amelia Leonard - b.Heard Social, Social Media Agency, Jl. Sempol No. 26 Pererenan, Canggu, Kec. Mengwi Kab. Badung, Badung.

21/05/2026

Because “embodiment of authority” is NOT:

“Knowing stuff”
“Education”
“Confidence hacks”

It’s:
Your body feeling congruend and real chill about what you’re saying.
Which is what people usually mean when people say “the energy is off”

People can tell when you’re being fake.
Let’s not insult human intelligence.

Which is why your audience struggles to connect with you.

Not because they don’t know enough.
Not because you’re not knowledgeable enough...
Or that you haven’t explained what you do thoroughly enough...

But because they can TELL:
When you don’t fully trust yourself.
They can tell when you’re doing something because you feel like you “should” instead of doing it because you want to.
They can tell when you’re using Chat GPT to write your captions when they KNOW how you speak/text.
They can tell when you put on a mask every time you bring out your camera.
A facade of an online persona that feels NOTHING like you.

Because they can tell when you’re performing expertise instead of expressing it.

I mean we all know the difference between a theatre performance and real life, right? 🎭

Which is why the real problem is that you stop focusing on “becoming better at content”, and instead focus on becoming better at being yourself. Which is what the Conversations Content Creation method allows for.

21/05/2026

For 4 years of running my business I was equating my social media performance to my business ability because I was trying to measure them with the same metric 🙂‍↔️

And it was dragging my business down.

I find so many business owners resist working on their own socials because they say -
“Social media is my whole business” because they’re either:
- A business coach and social selling in their own offer
- An online coach and they’re promoting making all of their money online
- Or a confidence coach

Yet they feel like a fraud because they’re not showing up on their own socials. 🥲

But what they don’t realise is that their business and social media require two completely different skills. ✌️

And you’re often holding yourself back from one by trying to measure it the way you’d measure the other.

Because business is what you’re good at.
Your thing.
The thing that has gotten you to where you are now.
It’s a personal skill to you that you’ve refined.

But social media is about knowing you who are.
Showing how you think.
Not caring what you think.
It’s an emotional skill.

And tangling the two together like I did, which I share my evolution with in my carousel post, is what’s holding you back from taking action on social media.

But when you can drop the pressure of that entanglement, and accept social media as a newer, completely different skill (that shouldn’t just be measured in numbers and likes), it all becomes a a hell of a lot easier.

Social media and business are NOT the same skill.
But I’d accidentially been measuring them like they were.

Business builds evidence.
Social media requires expression.

And when you try to express yourself before you trust your own evidence… you hesitate…

If you think you’re bad at showing up (and you probably are). But what’s really happening is you’re measuring your socia...
18/05/2026

If you think you’re bad at showing up (and you probably are).

But what’s really happening is you’re measuring your social media like a performance, like your business ability.

But they’re not the same thing.

That’s why I felt off for 4 years.
Not because I wasn’t good at business
But because I was trying to measure them with the same yard stick. 📏

Your business creates evidence.
Social media asks you to express yourself.

And when you try to express yourself before you have trust in YOURSELF, you struggle.

12/05/2026

This isn’t a compliment ^... but it does inform you.

It tells you that they’ve never been in a truly emotionally safe environment before 🥺

But it’s NOT your responsibility in your relationships to mother people into safety. They need to learn to create that within themselves.

Because if you do take that on the responsibility...
You will find people open up to you and slowly move you into a therapist role.
(I’ve had this since the age of 16 and i was talking people out of self harm which was waaay above my pay grade).

And getting into this habit is how as an adult...
You end up mothering boyfriends
Overdelivering for clients who are underdelivering on their commitments...
And feeling frustrated about people not stepping up.

But it’s because you keep saving them..

And emotional safety isn’t something you need to give away for free in your personal life.

It IS, however, something I intentionally create inside Conversations Content Creation.
And is the reason I have so many people saying this ^ exact thing in discovery!

Because in order for you to share organically, authentically and openly... emotional safety isn’t a luxury. It’s a necessity.

That’s what makes my work possible in the first place 🧡

I’ve only been able to make this differentiation because I’ve lived on both sides of the coin 🪙 I chronically lived in t...
09/05/2026

I’ve only been able to make this differentiation because I’ve lived on both sides of the coin 🪙

I chronically lived in the avoidant attachment (along with anxious clinging- don’t ask), for most of my adult life.

And it’s only been the last couple of months i’ve sat securely on the other side where I’ve OBSERVED the avoidant shutdown in a dynamic with me.

Honestly, the whole thing was a little overwhelming for me to begin with, because I felt bombarded by the situation (dropping a bit of a bombshell out of nowhere), and worked hard to regulate myself and keep my body calm. 😅

I know I come across as a little unphased when that happens, but I’d rather stay calm than have some big emotional reaction.

It wasn’t due to my calmness that caused the situation to errupt, but it did go that way as I didn’t agree with their version of the story, and I got told I was “acting like a child” and was consequently walked away from and unfollowed on all social media..

In contrast, the secure thing to do in this situation would have been to say...

“I’m feeling like X, by your Y behaviour, can you help me understand what’s happening with you”.

Instead... the situation was swiftly exited and all contact was cut off🤷‍♀️

Just a real life example for ya and to show you that growth isn’t always in the most obvious ways xx

07/05/2026

- You stop tracking how often certain people watch your stories and like your posts.
You don’t care because you’re living to express, not to impress.

- Every time someone does something you don’t like you get the ick faster
Even if your body is still addicted to an old pattern, it’s slowly catching up with your mind

- You find it revolting when someone gives you hot and cold behaviour and you don’t care to find out WHY they’re behaving that way.
You no longer see how people treat you as a reflection of you, you see it as a reflection of them.
(They’re fully grown adults TOO you know)!

Ultimately, detachment in situations with people, means not allowing other people’s behaviour to mean something about you.

It’s the ability to maintain a secure sense of self, when other people wobble.

But you can’t detach from things if you don’t feel secure about in yourself.

Whether that’s emotionally, mentally, physically....

Because your behaviour in any of these situations comes from your habits, your habits come from your actions, your actions from your words and your words from your thoughts -
How you view yourself.

And changing any of that, requires you to sit with the discomfort of your emotions.
Doing so requires regulation.

Detachment always comes from regulation.

That’s what people mean when they say “”detach from the outcome””. ✨

03/05/2026

I took the job because it was literally offered to me on a silver platter, and beyond that -

Ever since coming back froming in Bali for a year, I’ve been craving stability:
- Of my environment
- Of a routine
- Of my habits

I wanted consistency.

And this role offered just that -
With enough flexibility and time to also do my own stuff with my clients.

To begin with i thought other people would think it made me less of an authority in my business..

But i realised that was just a story I was telling myself and people rarely thnk about you ad your life as deeply as you think
(apart from me, I do lol).

And in reality, taking the job has directly brough anoher social media opportunity into my lap.

So maybe... just maybe,
Making the voice inside of you louder than your concern about others’ voices -

Is worth it after all. 🫶

01/05/2026

I don’t think people realise just how much your identity has to change before anything external does.

The confidence to “go shorter” 💇‍♀️

Especially after the hair trauma I have from when I was 16 and the hairdresser did my hair so badly for prom it pretty much put me off getting a haircut AT ALL

We’re now at up to 1 a year (which is an improvement, believe it or not).

The Glow up is never the “hair cut” or the “clothes” it’s just a reflection of how you feel inside and not outgrowing an old identity you held of yourself.

That’s what the “post glow up” break ups are all about too - it’s leaving something behind that made you a smaller version of yourself. 😅

27/04/2026

I bought £170 pair of Puma trainers because i was getting shin splints and the balls of my feet were getting weird, tingly pins and needles sensations in my Nikes 😭

Which I’ve learned usually means your trainers are dead...
Yet my Nikes are brand new (Like a month old). 🙃

But with the amount of training i’m doing at the moment, my body just couldn’t handle the stress of shin splints and it was massively affecting my ability to train...

So although I’ve NEVER spent £100s of pounds on a pair of shoes before, let alone trainers... 👟

I decided the cost to my training greatly outweighed the price of buying a new, more supportive £170 pair of trainers...

I went running in my new shoes as SOON as they came
And... Same problem. 10 mins in and tingling started.
£170 down the drain.
It wasn’t the Nikes that was the problem at all.

I asked Chat, and it said it was likely pressure on the dorsal nerve on the top of the foot... 🦶
and the fix was to loosen the laces.

Even a year ago, I’d have been pi**ed I spent all of that money... for seemingly no reason. 😡

But today I’m happy. Fastest diagnosis ever.
I know these trainers are good quality, brand new.

So it’s something else.
I saw it as an investment in being immediately better educated.

Not something that “went wrong”.

I see things a lot more in this way now, but it’s crazy to think that not even 4 years ago I couldn’t even contemplate this (heck i’d have been so scarcity driven £170 on trainers would have never happened).

Life was always happening TO me, not FOR me.

Now I don’t see things that way.
I’m a completely different person experiencing it.

All because i learned not to spiral when things didn’t go the way I expected them to, and not let it stall my progress 🙌

Address

Jl. Sempol No. 26 Pererenan, Canggu, Kec. Mengwi Kab. Badung
Badung
80351

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