20/05/2026
People don’t buy the same way anymore. Especially Gen Z. They get bored easily with ads and hard-selling content. Instead, they observe, search, read reviews, and build trust before buying.
That’s why marketing today is less about pushing products and more about building relevance, trust, and curiosity over time.
Seeing this shift, do you think the traditional funnel is still effective today? Share your thoughts below 👇