25/10/2022
๐๐จ๐ฐ ๐ฎ๐ฌ๐ข๐ง๐ ๐
๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐๐ก๐๐ง๐ ๐๐ ๐ญ๐ก๐ ๐ฐ๐๐ฒ ๐ ๐ซ๐ฎ๐ง ๐ฆ๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ง๐ ๐ ๐จ๐ญ ๐ฆ๐ฒ ๐๐ข๐ซ๐ฌ๐ญ ๐-๐๐ข๐ ๐ฎ๐ซ๐ ๐ฆ๐จ๐ง๐ญ๐ก!
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People know that they should do Facebook ads, but ever considered why they should?
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Let's get real about this.
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Yeah, yeah Facebook and Insta ads can get you more visible, more followers, engagement. Algorithm. Yadda yadda.
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But how will it change your business? How will it affect the way you treat your customers? How will it change your life?
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Here's how it changed mine:
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๐ ๐ฎ๐ด๐ถ๐ฐ๐ฎ๐น๐น๐ ๐ด๐ถ๐๐ฒ๐ ๐บ๐ฒ ๐บ๐ผ๐ฟ๐ฒ ๐๐ถ๐บ๐ฒ โจ
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Facebook ads is an investment. You're essentially paying for something that does the majority of the work for you.
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It's a way of making your money work for you.
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We've whined about not having enough hours in the day to do everything, but if you don't HAVE to 'prep a post for Instagram' or 'think about captions' 5 out of 7 days in a week, how would you feel?
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So much wine to fill up all that free time ๐
๐ท
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๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ๐น๐ถ๐ป๐ฒ๐ ๐บ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐
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Facebook features can connect itself to almost any major software or booking system.
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You can have your leads directly book with you through the ads so you don't have to keep chasing up with them.
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Thinking more long term, it gives you a better SOP and a stronger foundation for your growing business to sit on.
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Goodbye manual booking ๐ Hello automatic messaging.
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๐๐๐ถ๐น๐ฑ๐ ๐ฎ ๐ณ๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ ๐ด๐ฟ๐ผ๐
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For someone that was used to getting clients through word-of-mouth and referrals, I quickly realised that this is not the way for scalable growth.
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Referrals are limited and it dries out quickly.
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Most importantly, it is out of my control.
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For my business to grow, I need to have a consistent flow of new enquiries, right?
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As a recovering control freak, it still gives me joy at how much I am in control of my ads. From budget, age, location, interest, etc.
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And if any customer segment is dried out, it lets you tap into a market that you would otherwise have difficulty in reaching.
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I don't know about you, but I am not limiting myself to what I already know.
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๐๐ฒ๐น๐ฝ๐ฒ๐ฑ ๐บ๐ฒ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฎ๐น๐ฒ๐-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ, ๐ฟ๐ฎ๐๐ต๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ
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Engagement metric, e.g. likes, comments, shares, stopped mattering so much because all I care about is SALES.
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I'm not saying they're not important, but if you're in a position of needing revenue, engagement is not as good as actual bookings. So I geared up my strategy to be laser focused on that.
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As with everything, doing paid ads doesn't have to be as scary as you once thought.
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It's a tool.
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Use it to get what you want.
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And if it changed my business and others, who's to say it can't change yours?
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Arvy x
