APMF

11/05/2024

11/05/2024

In this celebration of APMF 10th Edition, we would like to express our gratitude to the Founder & Board of Advisor AAPAM/APMF, Pak Gunadi Sugiharso and Pak Baty Subakti .

Thank you Pak Gun and Pak Baty for your endless support for APMF and the industry. APMF wouldn’t be here as it is today, if you’re not making its mark in 2005. Thank you 🙏🏼😊

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10/05/2024

Reminiscing about the good times at APMF Golf with !

Can’t wait to recreate these moments in APMF 2026. 🏌️‍♂️

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09/05/2024

From creation to experience, content to marketing, Mike shared insights into what the next generation of Asian creativity can achieve.

Thank you for flying to Bali as the APMF 2024 awe-inspiring finale headliner! 🙌🏼

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09/05/2024

Throwback moments when we were chillin’ out together at APMF Night Owl presented by 🙌🏼

Surely we had so much fun!
Let’s do it again in APMF 2026🦉

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09/05/2024

Rising social media consumption spawns new roles: influencers and content creators. While brands are eager to collaborate with creators to boost campaigns, the relationship faces a challenging dynamic.

At the APMF Conference, and Linda Kam, from a brand perspective, noted that influencers and content creators could help reach untapped audiences if they deliver valuable content, unleash authenticity, and nurture organic followers without resorting to fake followers.

reminds those working with influencers not to treat them as mere ads because KOLs have the power to create meaningful connections with the audience.

, as a content creator, emphasized that aligning values with the creator’s video character also matters. Understanding the parameters and boundaries will strengthen the collaboration.

In summary, brands and content creators need to work hand-in-hand to bring a wider impact to the audience.

Thank you for the thought-provoking discussion, , , , and Linda Kam!

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09/05/2024

Do brands still need publishers? Dian Gemiano, Dinh Le Dat, and Eileen Ooi discuss the ongoing relevance of publishers.

Eileen Ooi highlights the importance of credible and trustworthy news amid widespread fake news and misinformation.

Dinh Le Dat suggests integrated solutions for journalism, including the use of Generative AI journalists, personalized ads with data protection, and the redefinition of business teams into integrated agencies.

In conclusion, Dian Gemiano emphasizes the importance of the publisher-brand relationship for societal improvement.

Thank you Eileen Ooi, , and for the insightful discussion!

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08/05/2024

shared that digital terrestrial broadcasting has bolstered the existence of free-to-air (FTA) TV. This advancement is attributed to superior technology, more efficient frequency usage, and wider coverage of FTA TV terrestrial signals.

In an era inundated with content, the secret ingredients of content production lie in personalization, seamlessness, and cost-efficiency.

These objectives can be achieved through the adoption of Mixed Reality technology, which has already been implemented in FTV. Sutanto Hartono concluded the session by emphasizing that the utilization of technology is key to ensuring the relevance of TV.

Thank you for sharing, 🙏

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08/05/2024

The emergence of AI augments human intelligence to optimize business processes, increase productivity, and create new possibilities. But to be truthful, how does the engine behind AI work?

The AI landscape consists of GEN AI, LLM, AI, SLM, and AGI. The language model itself could operate through tokenization, various models, and diverse input.

Thank you for the insightful session! Let’s embrace and unleash what the technology can offer.

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08/05/2024

Have you ever seen out-of-home ads being posted and going viral on social media?

Marrying out-of-home advertising with the digital realm is a way to unlock the potential impact. However, amplifying that impact from out-of-home requires measurement.
ns from leverages the OOH Visibility Scoring System to measure the performance of each spot’s visibility, helping marketers decide the most efficient and impactful approach.

Thank you for sharing, .ns!

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08/05/2024

The potential of cultural and creative industries to boost the economy is undeniable.

highlighted how Indonesia could gain power in cultural and creative industries through many areas, such as:
1. Cultural and natural heritage
2. Performance and celebration
3. Visual arts and crafts
4. Books and press
5. Audio-visual and interactive media
6. Design and creative services

Furthermore, the escalating demand for wellness industry only adds fuel to this promising trajectory.

Thank you for sharing, !

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08/05/2024

The novel Gadis Kretek was published in 2012, but it took ten years to gain more spotlight after its adaptation into a web series garnered enthusiasm from over 1.6 million viewers.

What can marketers learn from ? The discussion between and Ratih Kumala is summarized with these 3 lessons:

- Explore the hidden gems rich with essence and quality, not just sensation and virality.
- Enjoy the proper process, then earn the result.
- Narrative is key, but it will lose its uniqueness when used by many brands.

Thank you for bringing fresh perspective, Ratih and Yoris!🙌

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