11/09/2026
One campaign. Many moving parts. 👀
Di balik campaign yang kelihatan seamless, biasanya ada banyak hal yang harus connect: dari finding the right story, turning it into a creative idea, getting it to the right audience, sampai bringing it to life IRL.
Because being “integrated” isn’t just about having PR, Creative, Digital, and Event in one place. It’s about making sure they work as one connected ecosystem untuk mencapai satu objective yang sama.
So yes, one brief can lead to many possibilities.
And… probably many tabs too. 😭