Yamada Consulting & Spire Indonesia

Yamada Consulting & Spire Indonesia YAMADA Consulting & Spire
Crafting bespoke solutions for a seamless journey that unlocks growth opportunities.

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects. These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitor

s, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions. Spire exists to undertake such projects with distinction.

Wishing you a joyful and blessed Eid al-Fitr. May this special occasion bring peace, happiness, and prosperity to you an...
21/03/2026

Wishing you a joyful and blessed Eid al-Fitr. May this special occasion bring peace, happiness, and prosperity to you and your loved ones.

As we celebrate the spirit of togetherness and gratitude, we thank you for your continued trust and partnership. Eid Mubarak.

16/03/2026

Why Y&S Indonesia?
Real insights. Practical strategies. Measurable growth.
We help businesses understand market realities and turn opportunities into clear, achievable paths forward.

06/03/2026

Great projects aren’t built by slides alone, they’re built by people.
Researcher. Analyst. Consultant. Quality Control.

Different expertise, one shared goal.
See how each role strengthens the outcome.

What looks like “just a few slides” is actually the result of structured thinking, validated data, and careful analysis....
04/03/2026

What looks like “just a few slides” is actually the result of structured thinking, validated data, and careful analysis.

From raw numbers to meaningful insights .

Every detail matters.

What truly drives consumer growth today? Consumer decisions are shaped long before purchase through visibility, habits, ...
04/03/2026

What truly drives consumer growth today?

Consumer decisions are shaped long before purchase through visibility, habits, and trust.

Algorithm determines what people see.
Channel shapes where habits form.
Influence reduces decision friction.

Sustainable growth is not about single campaigns, but structural positioning across ecosystems.

Most buying decisions don’t happen instantly — they’re shaped long before the checkout moment.The real question is:Is yo...
27/02/2026

Most buying decisions don’t happen instantly — they’re shaped long before the checkout moment.

The real question is:
Is your brand present in the journey before customers are ready to buy?

Understand the process. Win the decision.

Asia Pacific bukan sekadar pasar yang tumbuh cepat.Ia adalah tempat arah consumer technology ditentukan.Dengan proyeksi ...
13/02/2026

Asia Pacific bukan sekadar pasar yang tumbuh cepat.
Ia adalah tempat arah consumer technology ditentukan.

Dengan proyeksi pertumbuhan sekitar 7,4% CAGR hingga 2033, pasar consumer electronics di Asia Pacific diperkirakan mencapai USD 541 miliar. Skala sebesar ini tidak hanya mencerminkan pertumbuhan, tetapi menciptakan standar baru secara global.

📱 Smartphones menyumbang 56% dari total revenue.
Artinya, hampir seluruh transformasi digital di kawasan ini dimulai dari satu perangkat yang digunakan setiap hari. Di sinilah kebiasaan baru terbentuk, teknologi diuji dan di sinilah adopsi pertama kali terjadi.

Yang membuat Emerging Asia berbeda bukanlah keseragaman,
melainkan kekuatan yang saling melengkapi:

🇨🇳 China mempercepat inovasi lewat kecepatan dan affordability
🇰🇷 South Korea menetapkan benchmark premium dan desain
🇮🇳 India membuktikan bagaimana teknologi bisa diskalakan secara massal
🇮🇩 Indonesia menunjukkan kekuatan adopsi berbasis sosial
🇸🇬 Singapore mencerminkan ekspektasi digital yang matang

Emerging Asia tidak mengikuti tren global namun Ia menciptakan dan memvalidasinya.

Saat ini, Emerging Asia sedang menentukan arah. Apakah strategi Anda sudah selaras?






Education in a country is notably important for both the country and its peopleGet to know Indonesia’s Education Service...
12/03/2025

Education in a country is notably important for both the country and its people

Get to know Indonesia’s Education Service Contributions here!

“Beauty” is a topic that is gaining popularity in today’s society. With the growth in interest, the topic of “beauty” co...
28/02/2025

“Beauty” is a topic that is gaining popularity in today’s society. With the growth in interest, the topic of “beauty” continues to fluctuate in change and development. This begs the question, what is the future of beauty?

In this Episode of Y&S Perspectives, Oyashi Otiara, as The Head of Operations Manager from Yamada Consulting and Spire Indonesia, will be discussing the potential future of beauty, diving into topics such as sustainability and inclusion alongside Berliana Naftali Esmalia as Female Daily Network’s Event marketing & KOL Lead and Ferinda Partiningrum Lestari as Female Daily Network’s Brand Marketing.

Find out about the world of beauty in this video! Watch now:
https://www.youtube.com/watch?v=sRk3sGbBr44

“Beauty” is a topic that is gaining popularity in today’s society. With the growth in interest, the topic of “beauty” continues to fluctuate in change and de...

Eager to keep up with the latest digital economy and foreign direct investment (FDI) news?Check out our in-depth market ...
25/02/2025

Eager to keep up with the latest digital economy and foreign direct investment (FDI) news?
Check out our in-depth market insight!

Get a deeper insight into the trends and opportunities ahead for the Big 6 of ASEAN, read our report on ‘Southeast Asia set to power ahead into 2025’: https://www.yamada-spire.com/resources/market-insights/

Famous social media app, TikTok, was banned in the US impacting its usersFind out about the chronology of the ban and ef...
20/02/2025

Famous social media app, TikTok, was banned in the US impacting its users
Find out about the chronology of the ban and efforts to relaunch it!

Address

Menara Astra
Jakarta
10220

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 08:00 - 17:00

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