Arthinkraf

Arthinkraf Branding and Design Art. Think. K(c)raft. We are doing arts & crafts based on deep thinking about problems and how it will be solved by digging into insight.

We processed all of the insight, putting pieces into one solid creation of design. Since its founding in 2008, Arthinkraf has grown with clients in quality and quantity. Because we continuously learn and develop ourselves to make our vision come true. Our vision is to become the leading branding & design company in Indonesia. Therefore our mission is to help anyone who collaborates with us to develop into a better version of themselves.

NTAB's digital invitation, testimony, menu book, and brand applications
02/03/2025

NTAB's digital invitation, testimony, menu book, and brand applications

NTAB adalah singkatan dari Nasi Tempong AB. AB adalah inisial nama pemilik NTAB. Karena NTAB adalah juga singkatan dari ...
03/02/2025

NTAB adalah singkatan dari Nasi Tempong AB. AB adalah inisial nama pemilik NTAB. Karena NTAB adalah juga singkatan dari kata Mantap, maka kami membuat logonya menggunakan warna-warna yang tegas, cerah, dan berkarakter kuat tapi tetap fun. Sedangkan supergraphicsnya terinspirasi dari warna dan bentuk cabai, dikulik menjadi grafis yang abstrak dan bisa dipakai sebagai background logo dan media lainnya. Kenapa cabai? Karena keistimewaan menu NTAB adalah pada sambalnya yang berbahan dasar cabai yang sangat pedas.

Warna logo yang dipilih adalah merah dan kuning. Warna merah bermakna keberanian, kemakmuran, keberhasilan, dan menarik perhatian. Warna kuning artinya energi positif, kebahagiaan, kehangatan, optimisme, dan keceriaan. Diharapkan dengan menggunakan warna ini, banyak orang yang mampir karena warnanya yang menarik perhatian, kemudian menikmati makanan dan minuman yang disajikan. Jenis huruf yang digunakan adalah huruf yang berkesan army tapi dikombinasikan dengan huruf yang berkesan fun. Warna brand secara keseluruhan kemudian diaplikasikan pada barang-barang yang digunakan di outlet agar pelanggan tetap mengingat brand NTAB.

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NTAB stands for Nasi Tempong AB. AB are the initials of the owner of NTAB. Because NTAB is also an abbreviation of the word 'Mantap' ('excellent'), we created the logo using bold, bright, and strong-character colors but still fun. The supergraphics are inspired by the color and shape of chili, explored into abstract graphics, and can be used as a background for logos and other media. Why chili? Because the specialty of NTAB is its super-spicy-chili-sauce.

The logo colors chosen are red and yellow. The color red means courage, prosperity, success, and attracts attention. The color yellow means positive energy, happiness, warmth, optimism, and cheerfulness. It is hoped that by using this color, many people will stop by because of its eye-catching color, then enjoy the food and drinks served. The font used is an army-like font but combined with a fun-like font. The overall brand color is then applied to the items used at the outlet so that customers still remember the NTAB brand.

Our latest branding for  ๐Ÿ˜โค๏ธ๐Ÿ’š๐Ÿงก๐Ÿ’› This menu book design is bright, bold, simple, and exciting!
23/01/2025

Our latest branding for ๐Ÿ˜โค๏ธ๐Ÿ’š๐Ÿงก๐Ÿ’› This menu book design is bright, bold, simple, and exciting!

Pouch design for .eci Premium Pampis
19/09/2024

Pouch design for .eci Premium Pampis

Seeing your design in real size ๐Ÿ˜
19/09/2024

Seeing your design in real size ๐Ÿ˜

Credit & concept from the composer  Thank you!
05/07/2024

Credit & concept from the composer
Thank you!

Mental health issues have become a serious problem and requires special attention recently. Therefore, composer  created...
05/07/2024

Mental health issues have become a serious problem and requires special attention recently. Therefore, composer created this song so that it can be heard by people who need it. The artwork we designed is Armiya's silhouette in black and white and opposing each other, which is actually balanced, like the Yin & Yang concept. Like humans who need balance in their lives to stay mentally and physically healthy. invites us to be present in this moment and live it with gratitude.

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Masalah kesehatan mental menjadi masalah yang serius dan butuh perhatian khusus akhir-akhir ini. Oleh karena itu, komponis menciptakan lagu ini agar bisa didengarkan oleh orang yang membutuhkannya. Artwork yang kami desain adalah siluet Armiya berwarna hitam putih dan saling bertolak belakang yang justru menyeimbang, seperti konsep Yin & Yang. Seperti manusia yang butuh keseimbangan dalam hidupnya agar tetap sehat secara mental dan jasmani. mengajak kita untuk hadir disaat ini dan menghidupinya dengan rasa syukur.

An artwork cover for  song, DiSiniKini.
30/06/2024

An artwork cover for song, DiSiniKini.









Here is thank you card and packaging sticker design for .eci
27/09/2023

Here is thank you card and packaging sticker design for .eci





23/09/2023
Every change always brings challenges. Every challenge must be conquered with confidence. The following is the new ident...
20/09/2023

Every change always brings challenges. Every challenge must be conquered with confidence.

The following is the new identity and packaging design created by Dapur Eci to expand its market. The design is simple, with elegant colors but still has an 'eccentric' impression with a play on words taken from song lyrics created by the owner. The character of the design is made very different from Indonesian food packaging designs in general.








Address

Jakarta

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+6281330637010

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