Brandkraft

Brandkraft Crafting brands & designs that are unique, stimulating, relevant, and ultimately to choose for. Branding & Design Agency

Garrya Bianti is one of the premium brands from a global hoteliers Bayan Tree Group, where every detail is designed to f...
30/05/2026

Garrya Bianti is one of the premium brands from a global hoteliers Bayan Tree Group, where every detail is designed to feel effortless, calm, and connected to its surroundings. Inspired by the resort’s contemporary architecture and tranquil atmosphere, we developed a visual identity system that seamlessly integrates into the guest experience.

Through warm materials, refined detailing, and thoughtful wayfinding, each touchpoint guides guests with clarity while enhancing the overall sense of place, creating a visual language that feels both functional and naturally at home within the resort.

Marina Glow Ready was created to bring beauty into a more modern and emotionally engaging brand. But in a category fille...
23/05/2026

Marina Glow Ready was created to bring beauty into a more modern and emotionally engaging brand. But in a category filled with visually similar competitors, the brand needed an identity and packaging that could feel more distinctive, confident, and relevant for today’s beauty audience.

Inspired by the idea that “Beauty is Comfort,” we crafted a refreshed visual identity and packaging design that balances softness, elegance, and self-expression. Through refined typography, gentle-graphic, and finishing details, Marina Glow Ready was rejuvenated into a beauty experience that feels more cohesive, contemporary, and shelf-ready across every touchpoint.

Roamin Rabbit was created to make staying connected while traveling feel effortless, approachable, and fun for the new g...
15/05/2026

Roamin Rabbit was created to make staying connected while traveling feel effortless, approachable, and fun for the new generation of explorers. In a category dominated by generic and technical-looking brands, we created a bold visual identity that feels more like a travel companion than a telecom product.

Through a vibrant and modern visual system, we transformed a complex technology into a seamless lifestyle experience that uniquely designed for Gen-Z travelers who value convenience, accessibility, and freedom to roam without limits.

HiFruit! Is created as a fruit-based gummy jelly, these yummy jelly delivers the sensation of eating real fruit in a fun...
28/04/2026

HiFruit! Is created as a fruit-based gummy jelly, these yummy jelly delivers the sensation of eating real fruit in a fun, convenient, and pocketable format

Our task is to create the brand naming, logo and packaging design that captures fun and craveability while communicating natural goodness and authenticity.

We crafted a catchy name and an expressive logo that highlights the product’s delightful experience. Through bold color blocking, appetizing visuals, and a clean yet playful hierarchy, the design creates immediate shelf impact while clearly delivering its core message. The result is a distinctive packaging that positions HiFruit! as a fresh, modern take on everyday snacking.

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We did it team !! 🌟🫶🏼 One of the most challenging yet satisfying project of 2025 finally hits the market! More of this ...
27/01/2026

We did it team !! 🌟🫶🏼 One of the most challenging yet satisfying project of 2025 finally hits the market! More of this packaging design revamp coming soon.

It’s been a journey to get here - We proudly present to you a tourism branding for Sumbawa, an beautiful island in the e...
26/11/2025

It’s been a journey to get here - We proudly present to you a tourism branding for Sumbawa, an beautiful island in the east of indonesia, a place of adventure and tranquility.

The objective was to revitalized the island’s tourism identity by translating its natural beauty, and cultural richness into a unified brand narrative.
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More than cables, Super Sistem is about connection. Born from a vision to simplify the complex world of digital infrastr...
09/10/2025

More than cables, Super Sistem is about connection. Born from a vision to simplify the complex world of digital infrastructure, Super Sistem builds networks that power industries and connect nations. We were commissioned to rebrand the company with a global outlook: Crafting its brand positioning, personality, and visual identity system that reflects reliability, precision, and forward-thinking innovation.

The result is a modern and unified brand identity that visually embodies strength, continuity, and trust. From logo to brand guideline and brand assets, social media, and brand applications, every touchpoint reinforces Super Sistem’s role as a dependable partner driving the future of global connectivity.

This is one of the most exciting project for us in 2025, creating a brand identity for a sport arena from the ground up....
29/08/2025

This is one of the most exciting project for us in 2025, creating a brand identity for a sport arena from the ground up. We started by creating a brand strategy that positioned the brand as a lifestyle brand; “It’s about scoring smiles not points.”

Athletiqs Sports Arena is a place where people meet to play and have fun, it opens a door to meet new people, forge new connections; This spirit is being conveyed through the opening on the logo icon, and the circle represents a ball - a universal symbol of sports. The logo is constructed by different shapes which represent the diversity of the players, and the overall structure forms an A as the initial letter of the brand.
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First Care Clinic was built on a simple belief: Women and children deserve not just medical care, but a nurturing experi...
21/08/2025

First Care Clinic was built on a simple belief: Women and children deserve not just medical care, but a nurturing experience. Backed by decades of expertise, the clinic set out to offer premium healthcare with a warm, personal touch, something rarely found in traditional settings. We were brought in to develop a brand identity that feels credible, compasionate, sophisticated and tailored for their high-end audience.

One of the key highlights was the logo transformation. Inspired by the patient’s life journey, the mark visualizes the evolution of care (from infancy to old age) represented through a series of shapes transitioning from circles to squares. This not only symbolizes growth and transformation but reinforces First Care’s role as a lifelong health companion. The result is a refined, meaningful identity that reflects trust, warmth, and first-class care at every stage of life..

Diamond Ice Cream has been the favorite in Indonesia market. Now, this legendary brand need a packaging refresh to stay ...
22/07/2025

Diamond Ice Cream has been the favorite in Indonesia market. Now, this legendary brand need a packaging refresh to stay connected with today’s audience. The previous design felt outdated and less appetizing for today’s consumer taste, our challenge was to modernize the look while honoring the brand’s legacy.

We refreshed all 18 SKUs with a cohesive, vibrant visual system. From widening the top panel for better shelf presence to replacing old imagery with irresistible shots of ready-to-eat cones, every detail was crafted to spark delight.

Swipe to see how we brought a new scoop of life to this timeless brand.
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