Taste Narrative

Taste Narrative Empowering Brand to Inspire with Great Storytelling.

Fifteen days after Lunar New Year, the celebration reaches its final moment; Cap Go Meh.The name comes from the Hokkien ...
03/03/2026

Fifteen days after Lunar New Year, the celebration reaches its final moment; Cap Go Meh.
The name comes from the Hokkien dialect; cap meaning ten, go meaning five, and meh meaning night, referring to the fifteenth night of the first lunar month. Traditionally, this moment marks the closing of the New Year festivities and the welcoming of good fortune for the year ahead.

Across Asia, Cap Go Meh is celebrated in different ways. But in Singkawang, Indonesia, the celebration transforms into one of the most extraordinary cultural parades in the region.
A sacred procession where spiritual mediums, believed to be possessed by ancestral or protective spirits, parade through the streets called The Tatung Ritual. Many perform acts of physical endurance, symbolizing the power of these spirits to cleanse the city and drive away evil forces for the coming year.

What makes Singkawang unique is its cultural harmony, the festival is not only celebrated by the Chinese Indonesian community, but also by the local Dayak people, creating a rare intersection of traditions, beliefs, and identities. And like many celebrations, food plays an essential role, families gather around dishes that have become synonymous with the occasion: Lontong Cap Go Meh, skewers (Sate), and the sweet sticky rice cake known as Nian Gao or Kue Keranjang in Indonesia.

Cap Go Meh in Singkawang is a reminder that traditions are never static. They evolve, absorb new influences, and continue to carry the hopes of a community moving into a new year.

Mark the Moment, Taste Narrative.

26/02/2026

Brookland x Fred's Chicken x The Room.

Fred’s crispy fried chicken + Brookland’s orange sauce combo = no debate, perfect pairing.
The Room came through with their signature Been (yes, that Mont Blanc hits different) and espresso selection: Wanoja (West Java) & Excelsa Wonosalam. Clean, bold, proper. Nothing too complicated. Just good food, good beans, good people.

Brookland will always be more than a space. It’s a playground for rising F&B brands in Jakarta to meet the right crowd, tap into community, and actually grow together, not compete blindly.

Respect and congrats to everyone involved.
If you were there, you know. If you missed it… next one loading.👀

Soto Sabar ( ) was never meant to be just another place to eat, it began with a sentence that stayed with many people d...
06/02/2026

Soto Sabar ( ) was never meant to be just another place to eat, it began with a sentence that stayed with many people during difficult moments. For Soto Sabar, patience is not just a word, it’s a belief people carry with them, often quietly. The name comes from a sentence many Indonesians know by heart “Sabar, satu persatu.” A simple reminder from the pages of Nanti Kita Cerita Tentang Hari Ini, written by Marchella FP ( ), words that stayed with people, long after they finished the book.

Together with Danang and close collaborators, that belief found its way into something physical, not to recreate the story, but to continue its meaning.

At first glance, Soto Sabar feels familiar, a bowl of soto, oseng daging, and kue cubit. But it's not as simple as we think, cause there's Iwan Bedjo ( ) as a chef behind it. Food that doesn’t try to impress, only to be honest. Sometimes, what we need is not something new, but something that understands us.

Danang ( ) once shared a simple hope; "that anyone who comes here might leave feeling a little lighter than before, through the experience of what they see and what they taste." Not because their problems disappeared, but because they found a moment to pause. A reminder that not everything has to be solved today, also that healing doesn’t arrive all at once.

Sabar, satu persatu.

VISIONARY by Taste Narrative

01/02/2026

Special Bar Takeover — Ray Janson at Silk Thai ( )
For the first time, Ray Janson stepped behind the bar, not as a bartender, but as a chef telling his story through cocktails.
In 2025, Ray Janson, widely known as a professional chef & podcaster, took over the bar at Silk Thai and created a cocktail menu that represented who he is.

Ray paired his cocktails with crab noodle thai style known as ‘bakmi’, a dish deeply rooted in his personal history. Simple, familiar, and honest. Elevated with premium minced crab supported by Crabecraze ( ), the dish became more than a pairing; it became a reflection of where he came from and what shaped him. A quiet shoutout to the past, presented in the present.
For Ray, moments like this are bigger than collaboration. They are a form of mutual support; a real, tangible effort to keep Jakarta’s F&B ecosystem alive, dynamic, and growing. Not to compete by tearing each other down, but to move forward together, creating value that benefits everyone involved.
This is what happens when boundaries blur, roles expand, and passion leads the way.

Visionary by Taste Narrative.

“Indonesian cuisine doesn’t need to be twisted, It's only needs to be respected, elevated with care, and proudly served,...
08/01/2026

“Indonesian cuisine doesn’t need to be twisted, It's only needs to be respected, elevated with care, and proudly served,” he says.

For Chef Glennaldy Erari ( .erari ), Indonesian food has never been just about flavor. It has always been about memory, identity, and quiet pride. During his years cooking for the Chilean Embassy, Glenn carried Indonesia to the table — not only through taste, but through the stories and values behind every dish. Each plate became a way of representing where he came from.

Today, at SEMAJA Restaurant ( ), that same belief continues. A space where Indonesian cuisine is explored with respect, shaped by personal experience and refined through modern technique.

Some dishes are deeply personal. The catch of the day, grilled fish, brings him back to Papua. Empal Gentong reminds him of childhood moments with family in Cirebon. Flavors that stay, long after the meal is over.

SEMAJA is where those memories find room to grow. This year, Glenn turns his focus toward Central Indonesia — Kalimantan and Sulawesi, continuing his journey across the archipelago.

VISIONARY by Taste Narrative

18/11/2025

Every time I walk into JICC, I’m reminded of how inspiring the coffee world truly is. Behind every product and display, there’s a story — passion, creativity, and people who genuinely care about the craft.

JICC brings the community together in a way that feels warm and energizing. It’s where new ideas spark, connections grow, and the heart of coffee culture really comes alive. Grateful to be part of this journey.

You run for reasons that sometimes don’t make sense, until you see who’s waiting at the finish line.At Food Rumble ( ), ...
14/11/2025

You run for reasons that sometimes don’t make sense, until you see who’s waiting at the finish line.

At Food Rumble ( ), the reward isn’t just flavor.
Because after every long run, there’s always a table waiting and the people who make every finish feel like home.

VISIONARY by Taste Narrative

Photo Captured by Jakarta Running Festival Team & TwoRubber (Grave)

Jakarta International Coffee Conference is back and this year, it’s going to be even more exciting! ✨This year, together...
08/11/2025

Jakarta International Coffee Conference is back and this year, it’s going to be even more exciting! ✨

This year, together with the Jakarta Provincial Government through Disparekraf, we’re bringing a vibrant series of coffee-inspired events. From educational conferences, competitions, business & creative expos, and art exhibitions to live performances by Diskoria, Float, Mocca, and many more!

️ 6,7,8 November 2025

📍 AA Maramis Building, Central Jakarta

Get your FREE tickets here jiccindonesia.com
Let’s celebrate coffee as a bridge between taste,
creativity, and culture.

See you there! ☕

In every kitchen, trust begins with something simple; cleanliness.“A delicious dish means nothing if your kitchen isn’t ...
24/10/2025

In every kitchen, trust begins with something simple; cleanliness.

“A delicious dish means nothing if your kitchen isn’t clean,” says Chef Adam, who honed his craft in Dubai’s fast-paced culinary scene. He learned that discipline and standards aren’t just routines — they’re acts of respect. For the ingredients, the team, and every guest seated at the table.

At Social House, Adam translates that respect into comfort. He wants everyone who walks in to feel grounded, to take a pause between busy hours and enjoy something warm, familiar, and honest. A reflection of global comfort cuisine crafted with care.

“Keep it fresh,” he says with a quiet grin.
From the creaminess of a just-made burrata to the aroma of bread leaving the oven, every detail carries his quiet pursuit of trust through taste.

VISIONARY by Taste Narrative.

In every kitchen, trust begins with something simple; cleanliness.“A delicious dish means nothing if your kitchen isn’t ...
24/10/2025

In every kitchen, trust begins with something simple; cleanliness.

“A delicious dish means nothing if your kitchen isn’t clean,” says Adam, who honed his craft in Dubai’s fast-paced culinary scene. He learned that discipline and standards aren’t just routines — they’re acts of respect. For the ingredients, the team, and every guest seated at the table.

At Social House, Adam translates that respect into comfort. He wants everyone who walks in to feel grounded, to take a pause between busy hours and enjoy something warm, familiar, and honest. A reflection of global comfort cuisine crafted with care.

“Keep it fresh,” he says with a quiet grin.
From the creaminess of a just-made burrata to the aroma of bread leaving the oven, every detail carries his quiet pursuit of trust through taste.

VISIONARY by Taste Narrative.

15/10/2025

Celebrating 130 years of culinary mastery and global influence — a true embodiment of a Legacy of Excellent.

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