Fuse Lab

Fuse Lab Fuse Lab was born in January 2017. It emerged from weird and unexpected circumstances and grew organically in equally weird and unexpected ways.

Now that we're all living through strange and uncertain times, and while we're mostly stuck at home, it seems like a good time to reboot the feed and try to get a fresh perspective on who we are as a company and individuals, what we've done that got us where we are today, how we might adapt to survive this pandemic and its economic fallout together--and where we'll possibly go from here onward.

This Christmas, may our time be spent with the people who matter most. May it gently warm your heart and soften the year...
25/12/2025

This Christmas, may our time be spent with the people who matter most. May it gently warm your heart and soften the year that has passed✨

Merry Christmas and happy holidays🎄

AI peeled off our polite daylight skin and met our after-dark selves 👻If it was your turn, what creature would crawl out...
31/10/2025

AI peeled off our polite daylight skin and met our after-dark selves 👻

If it was your turn, what creature would crawl out of your alt-version?

From 2019 up until now, our journey with  has been all about change, trust, and growth. What began with annual report gr...
09/09/2025

From 2019 up until now, our journey with has been all about change, trust, and growth.

What began with annual report grew into collaterals, social media, digital activations, and milestone campaigns that kept the brand relevant and connected. Five years on, it’s more than a collaboration and more towards a partnership built on consistency, creativity, and shared vision.

And the story is still unfolding✨

Agency life already feels like horror sometimes, so we leaned in and spent the week watching stories that mirrored its t...
27/08/2025

Agency life already feels like horror sometimes, so we leaned in and spent the week watching stories that mirrored its trauma and dread.

Swipe left to see our recs! 👻

Some work notifications spike your heart rate… others just make you go 🤨Who else can relate? Drop your funniest one in t...
20/08/2025

Some work notifications spike your heart rate… others just make you go 🤨

Who else can relate? Drop your funniest one in the comments! 👇

Some media just entertains. Some media makes you see differently.Last week we stumbled into:- A pixelated space station ...
06/08/2025

Some media just entertains. Some media makes you see differently.

Last week we stumbled into:
- A pixelated space station of delightful chaos
- A poetic ride that questions why we move at all
- A secret album drop that rewards curiosity
- An essay that made us slow down

Not everything we consume should vanish after we scroll. Sometimes it lingers, sometimes it rewires.

What’s one piece of media that stuck with you long after you closed the tab? Drop it below!

Not every legacy brand needs a reinvention. Some just need the right kind of refresh.With Bluebird, we didn’t change wha...
01/08/2025

Not every legacy brand needs a reinvention. Some just need the right kind of refresh.

With Bluebird, we didn’t change what made them iconic, we helped the world see it in a new light.

The result? A brand that’s still trusted by many, now discovered by many more 🚖✨

Fuse Lab didn’t just make a TVC—we delivered what matters. A visual pledge of nationwide trust for SAP Express, capturin...
18/07/2025

Fuse Lab didn’t just make a TVC—we delivered what matters.

A visual pledge of nationwide trust for SAP Express, capturing the weight of logistics and the soul of service across screens, across the nation.

Motion isn’t metric-chasing.It’s meaning-building.
10/07/2025

Motion isn’t metric-chasing.
It’s meaning-building.

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Plaza Marien, Level 23, Jalan Jenderal Sudirman Kav. 76-78, Indonesia
Jakarta
12910

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