Studio Woork

Studio Woork A design studio based in Jakarta, Indonesia.

On your 81st, Indonesia. May your wings find the wind again 🕊️Nothing Flies Alone.Every fold carries a prayer.A thousand...
17/08/2026

On your 81st, Indonesia. May your wings find the wind again 🕊️

Nothing Flies Alone.
Every fold carries a prayer.

A thousand folded doves begin as ordinary sheets of paper. Through a sequence of folds, they become something else entirely. Delicate on their own, together they become a believe that hope is never carried alone.

Created for Indonesia’s 81st Independence Day, we explored our typeface “Studio Woork Sans” through paper. Every dove was folded by hand using the traditional art of origami. 1000 doves, shaped through 81 prayers for our country. What begins as an individual gesture gradually becomes something shared.

Some things are too small to be noticed on their own. Together, they become impossible to overlook.

The work continues as a book, photography, an installation of one thousand doves, and a ballet performance. These works trace the same idea across different forms. Every movement reaches toward the same longing: to fly freely, to dream freely, and to imagine a better tomorrow.

There are moments when the future feels out of reach. Even then, prayer remains. So does belief and the quiet act of continuing.

“Tangan terus terbuka, Banyak yang belum selesai, Di antara semuanya, Kami tidak putus harapan…”

Creative Direction: Io Woo • Art Direction and Production: Naomie Kartika • Creative Writer: Surya Indra Gultom & Jose Kenjiro • Design: Carla Holy, Elvira Budiman, Eugenius Krisna, Farhan Elo, Io Woo, Jasmine Audrey, Jose Kenjiro, Keiko Siahaan, Maria Diva, Naomie Kartika, Naufalrel Pandu, Ruth Devines, Selina Kim, Shafa Maula, Surya Indra, Zaydan • Installation: Jasmine Audrey • Motion Design: Naufalrel Pandu • Photograpy: Tempting Table • Director of Photography: Maria Diva • Set Manager: Farhan Elo & Jose Kenjiro • Video: Maria Diva & Naufalrel Pandu • Choreography: Keiko Siahaan

Sansi House is a contemporary lifestyle brand that reinterprets the richness of Peranakan culture through thoughtfully c...
23/06/2026

Sansi House is a contemporary lifestyle brand that reinterprets the richness of Peranakan culture through thoughtfully crafted objects for modern living. Rooted in a heritage shaped by centuries of cultural exchange, the brand bridges tradition and contemporary life, transforming cultural narratives into meaningful everyday experiences.

Studio Woork developed a brand identity that balances cultural authenticity with contemporary relevance. The challenge was to honor the elegance and depth of Peranakan heritage without relying on nostalgic visual conventions. Instead, the identity communicates tradition through a refined and modern perspective that resonates with today’s audience.

At the heart of the identity is the butterfly, one of the most celebrated motifs in Peranakan decorative arts. Symbolizing longevity, harmony, happiness, and transformation, the butterfly represents the balance between nature and life. Supporting elements such as flowers and birds further reinforce ideas of prosperity, beauty, and a thriving environment where soil, water, and air coexist in harmony.

These cultural symbols inspired a visual language that radiates positivity and balance. Through carefully crafted typography, graphic elements, and art direction, the identity translates traditional meanings into a contemporary expression. The result is a timeless brand system that celebrates Peranakan heritage while creating a meaningful connection with modern audiences.
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Creative Direction: Io Woo & Stephanie Ghozali • Art Direction: Bambang Erlangga • Design: Bambang Erlangga, Poppy Chaniago, Eugenius Krisna, Io Woo • Motion Design: Naufalrel Pandu • Photography: Tempting Table

Unlike water, air, or earth—elements that exist in nature as they are—fire does not appear on its own. Fire must be made...
11/03/2026

Unlike water, air, or earth—elements that exist in nature as they are—fire does not appear on its own. Fire must be made.

With that spirit, we sparked our own fire in the Year of the Horse.

DERAP BARA carries our energy through the form of Kuda Lumping—an acculturation that embodies flame, a spirit we hope will endure long even after the moment of celebration passes. It is a reminder that spirit is not something we simply inherit, but something we create and keep alive.

Presented as a artbook in the form of a bag, it becomes something that can be carried wherever we go. And in carrying it, we hope the fire we hold may spark a fire within you as well.

As long as the sun rises,
keep burning—keep beating.

•

Creative Direction: Io Woo
Art Direction: Surya Indra, Elvira Budiman
Design: Studio Woork Team (Elvira Budiman, Farhan Elo, Immanuell Russell, Io Woo, Jasmine Audrey, Maria Diva, Naomie Kartika Sari, Naufalrel Pandu, Sandi Yusup, Selina Kim, Shafa Maula, Surya Indra, Zaydan)
Motion Design: Naufalrel Pandu
Photography: Tempting Table
Production: Kling Promosi

Address

South Jakarta
12730

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00

Telephone

+6281289937773

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