SOBG Marketing

SOBG Marketing We take your brand to the digital space

What lies ahead for marketing in 2023?Author Lisa Apolinski, nicknamed America’s digital content futurist, runs an agenc...
24/03/2023

What lies ahead for marketing in 2023?

Author Lisa Apolinski, nicknamed America’s digital content futurist, runs an agency called 3 Dog Write. During an in-person interview, she predicted the following.

I polled several marketing experts to get their forecasts. Read what they predict regarding AI, customer purchasing patterns, social commerce and more.

For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economi...
20/03/2023

For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one.

The running sight gag sets a playful tone, from floor lamps and sectional sofas to area rugs and dining chairs pulled from the shopping bag.

Reaching audiences at scale is top of marketers’ list of concerns after the deprecation of cookies, with 60% citing it a...
25/01/2023

Reaching audiences at scale is top of marketers’ list of concerns after the deprecation of cookies, with 60% citing it as a worry. A similar number (56%) are concerned about identity/addressability post-cookies.

We arm you with all the numbers you need to tackle the week ahead.

Would you put up with a computer that only works a third of the time? Would your C-suite be satisfied if your sales team...
28/12/2022

Would you put up with a computer that only works a third of the time? Would your C-suite be satisfied if your sales team worked only on Tuesdays and a half day on Friday? Would you keep a supplier that only kept its factories running 10 days a month?

Upskilling, flexibility and listening are part of the new playbook.

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