IDEATREE branding

03/02/2021

Inspired by castella, Japanese honey sponge cake, PT Eloda Mitra created a new cake product. It’s a modification version of the original castella. 🍰

The challenge was, during that time, Japanese cake wasn’t as popular as it is now in Indonesia. Lighter than a pound cake, finer than a sponge cake, this cake surely needs to have a distinctive name. Because this plain yellow, rectangle-shaped cake slightly resembles Indonesian spiku or bolu.

So “Gold Cake” was born.

The design idea was inspired by Japanese gifting culture, featuring Mizuhiki that wraps around the cake texture on the box.

It breaks stereotypes in showing that frozen food isn’t good enough for a gift.✨

Where the box may not be transparent, the gift-givers intentions always are 😊

Project : Packaging Design
Year : 2011
Written by : Lav

22/12/2020

How to visually communicate SIS values on the marketing tools?

By highlighting the international culture inside, the engagement between students and dedicated educators, the world class facilities, the stimulating vibrant environment.
•
•
•
•
•

22/12/2020

The redesign introduces an entirely fresh identity. The SIS blue and typeset makes an impact across various scales, from stationeries, to administration documents.

The School Profile outlines information to prospective universities where SIS graduates will take further study.

The Admission Set, consists of Admissions Information and Admissions Application, were used to be bundles of papers. We organized and designed them in the form of booklets, definitely for a simpler, less-hassle filling out process.

18/12/2020

✨SIS✨—is an international school with the goal to provide students with an opportunity to acquire an internationally-based education in Surabaya.🏫

Nowadays, international schools have become the preferred route for—not only expatriate families, but also local. The growing number of international schools in Surabaya, has made a blurry perspective on which values and curricula suit best for the students’ need. Moreover, most schools have general tone of school identity and communication tools.

Our goal was to re-design the identity of SIS to reflect its vision and value better, and create a visual standard across its communication media. 🚌

The work covers logo and identity design, stationery, admission sets marketing tools, and website design and development.

Stay tuned to see full coverage of this project! ⁂
•
•
•
•

03/08/2020

Q : Is it possible to create a premium design without being costly?
___
Initially, we're not sure whether this particular research question was solvable. It was definitely a challenge in attempt to answer it. However, as proven by one of our projects back then in 2016, we're confidently said that it is possible 👏

Proudly showcase Go Brothers, that's created with a lot of consideration about the budget and the actual unit price. A geometrial graphics inspired by Art Deco became the chosen approach to achieve the premium appearance in this project, yet it was balanced off with colour limitation in production 😉.

Written by: Bing.

30/07/2020

It’s been busy recently to update our Facebook and Instagram, everyone in our team has been working from home since March 2020. It is a blessing that we are still busy working on projects that can support and help pur client to keep running their business in a condition of COVID-19 pandemic.

Here is one of our last project that we missed to visit after its almost done. The design identity for International Church in Surabaya located in Galaxy Mall 3, near the food court area.
We surely missed to enjoy the place that we have work for almost a year for this place.

12/03/2020

Junior (fresh graduate):
Able to work using Adobe software and operate mac computer, responsible to finish the work on time from Visualize Concept, Layout Design, Graphic and Pay attention to detail for data.

Willing / teachable by seniors for design development, skills and new skills.

Expecting to work and responsible as Graphic Designer, not as operator (waiting to be told of what to do)

Designer :
Ready to present your Design Idea and able to execute with common sense.

Design and Develop the idea and deliver the final artwork and ready to be produce or deliver to client.

Able to plan and estimate the work until finish.

Responsible for no error in data, Printing and other technical for production.

Teachable / willing to improve the work based on seniors and clients input/feedback

We expect that you passionate about design, colors and typo. Highly respect idea not just visually pretty.

Our projects are mainly branding projects, packaging design and required lots of concept and idea for marketing and business on various of industry.

Bonus / Compensation for performance

30/10/2019

Keep growing!

30/10/2019

We work closely with our team using this website to help us manage our projects and workflow for about 7 years. They always update the feature and we are very happy. Big Thanks!

Teamwork creates tools which, when used together, make teams efficient, organized and happy. Learn more about Teamwork Projects, Teamwork Desk, Teamwork Spaces, Teamwork CRM and Chat now.

02/05/2019

Join our journey, open for everyone who has serious passion about and proud to be creative

If you think you can follow our job descriptions below

send your resume along with your portfolio to [email protected]

JOB DESCRIPTIONS AS DESIGNER
Be Sharp all the time
Listen and Learn
Proactive & Active
Think Well not just MEMO-RIZING
Accept feedback and correction
Pay attention to details
It’s not bad to be perfectionist when it’s done
Be Punctual
Plan your work well
No Postponing
Do what you SAID
Say what you THINK
Think before you SAY
Ask when you don’t understand
Do your study to know what you do
Don’t ask what to do, Think what you can do

Think, Think and Think

THINK, DESIGN and MAKE IT HAPPEN

@ IDEATREE branding