Lee Design & Associates

27/06/2026

27/06/2026

15/06/2026

For a brand that has earned consumer trust over years, our role was not to change its core DNA, it begins with understanding existing consumer behaviour, habits, brand equities, and the reasons people keep coming back over time. For Kris Body Wash, the focus was on translating those insights into a clearer packaging communication system making poduct’s benefits easier to understand, variants easier to navigate, and choices easier to make.

Lee Design, Brand Partner in Strategic Packaging Design

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E: [email protected]

21/05/2026

Project for Ajinomoto Indonesia, Sajiku Nusantara series: Rendang & Gulai. Sajiku worth serving and real nusantara food as the hero, heritage and premium as the strategy. A practical bumbu, made in a kitchen that took no shortcut.

Photograph by .studio.official .sinar_

Foodstylish by

Packaging design by Lee Design

10/04/2026

Here’s our packaging design for Greenfields Yogurt. The goal was to create a design that perfectly captures its two main benefits; fresh fruit flavors and good bacteria. We wanted the packaging to look as fresh and beneficial as it tastes and inline with the current yogurt design that already in the market.

Brand Partner in Packaging Design Strategy.
Let’s Connect…
E: [email protected]

04/03/2026

Expanding the flavor experience.
Designing for Yupi Boolicious “Ripe Mango”
We developed the visual for a new SKU while carefully maintaining the established visual language of the Boolicious range. Preserving key brand elements and layout consistency, the new variant integrates seamlessly with the existing lineup while delivering a fresh, vibrant mango expression that enhances shelf impact and flavor recognition.

Brand Partner in Packaging Strategy.
Let’s brewing creative ideas together
E: [email protected]

19/02/2026

Designing for Ajinomoto Indonesia, Beef and Chicken extract powder seasoning, our goal to elevate a horeka product into a strong visual brand asset. Even in the foodservice space, packaging is more than functional, it builds trust, communicate quality, and delivering strong brand presence. We develop a bold, high visibility that highlight the richness of Ajinomoto’s heritage recipe

Brand Partner in Packaging Strategy.
Let’s brewing creative ideas together
E: [email protected]

12/02/2026

Bright, playful, and refreshing

Packaging design for Wong Coco.
This visual explores a vibrant product composition designed to highlight flavor variety and fun energy. Tropical theme and dynamic visual cup placement help create a lively shelf ready hero visual that feels youthful, colorful, and attention grabbing.

Brand Partner in Packaging Strategy.
Let’s brewing creative ideas together
E: [email protected]