Lee Design & Associates

Lee Design & Associates With more than 10-year experiences in packaging design, we will help you create packaging design strategy that works. Jasa Profesional

Here’s our packaging design for Greenfields Yogurt. The goal was to create a design that perfectly captures its two main...
10/04/2026

Here’s our packaging design for Greenfields Yogurt. The goal was to create a design that perfectly captures its two main benefits; fresh fruit flavors and good bacteria. We wanted the packaging to look as fresh and beneficial as it tastes and inline with the current yogurt design that already in the market.

Brand Partner in Packaging Design Strategy.
Let’s Connect…
E: [email protected]

Expanding the flavor experience.Designing for Yupi Boolicious “Ripe Mango”We developed the visual for a new SKU while c...
04/03/2026

Expanding the flavor experience.
Designing for Yupi Boolicious “Ripe Mango”
We developed the visual for a new SKU while carefully maintaining the established visual language of the Boolicious range. Preserving key brand elements and layout consistency, the new variant integrates seamlessly with the existing lineup while delivering a fresh, vibrant mango expression that enhances shelf impact and flavor recognition.

Brand Partner in Packaging Strategy.
Let’s brewing creative ideas together
E: [email protected]

Designing for Ajinomoto Indonesia, Beef and Chicken extract powder seasoning, our goal to elevate a horeka product into ...
19/02/2026

Designing for Ajinomoto Indonesia, Beef and Chicken extract powder seasoning, our goal to elevate a horeka product into a strong visual brand asset. Even in the foodservice space, packaging is more than functional, it builds trust, communicate quality, and delivering strong brand presence. We develop a bold, high visibility that highlight the richness of Ajinomoto’s heritage recipe

Brand Partner in Packaging Strategy.
Let’s brewing creative ideas together
E: [email protected]

Bright, playful, and refreshing Packaging design for Wong Coco.This visual explores a vibrant product composition design...
12/02/2026

Bright, playful, and refreshing

Packaging design for Wong Coco.
This visual explores a vibrant product composition designed to highlight flavor variety and fun energy. Tropical theme and dynamic visual cup placement help create a lively shelf ready hero visual that feels youthful, colorful, and attention grabbing.

Brand Partner in Packaging Strategy.
Let’s brewing creative ideas together
E: [email protected]

A packaging design developed for Ultrajaya Milk, focusing on building consumer centric brand experience, we used illustr...
03/02/2026

A packaging design developed for Ultrajaya Milk, focusing on building consumer centric brand experience, we used illustration approach to visually tell the story of where the milk comes from to connect the product with its organic origins. The visual storytelling adds emotional value, making the packaging feel friendly, honest, and approachable on shelf.

Lee Design
Brand Partner in Packaging Strategy.

Let’s brewing creative ideas together
E: [email protected]

branding brandstrategy visualidentity desainkemasan kemasan brandidentity

In this project for YUPI, our design strategy focused on emotional appeal and instant shelf recognition for children ori...
26/01/2026

In this project for YUPI, our design strategy focused on emotional appeal and instant shelf recognition for children oriented market. We develop a visual system that is fun, friendly and concistent from the character as a brand anchor and soft approachable colors.

Lee Design
Brand Partner in Packaging Strategy

Let’s brewing creative ideas together
E: [email protected]

branding brandstrategy visualidentity desainkemasan kemasan brandidentity

Campina’s Bon Bon is back! Revive the classic brand with design strategy that honors its heritage nostalgic vibes while ...
04/09/2025

Campina’s Bon Bon is back! Revive the classic brand with design strategy that honors its heritage nostalgic vibes while staying fresh and fun for today’s generation. Its an honor to be part of the rebranding of Bon Bon ice cream, not just flavor, but memories… Sincerely thanks to Campina ❤️

Let’s brewing creative ideas together
E: [email protected]

Working with a brand like Sajiku means tapping into something that’s already deeply loved and recognized. The real chall...
23/07/2025

Working with a brand like Sajiku means tapping into something that’s already deeply loved and recognized. The real challenge is to maintaining consistency across a wide range of variants, while still making each one feel fresh, clear, and on brand unity.

Our approach focused on strategic design direction and strong visual for imagery while honoring the brand equity Sajiku has built over the years, and every detail matters because preserving the brand’s character is just as important as making it stand out on shelf.

Let’s brewing creative ideas together
E: [email protected]

Packaging Design for Selaksa Makna a premium red ginger blend born in the heart of Indonesia, Crafted with the finest sp...
16/04/2025

Packaging Design for Selaksa Makna a premium red ginger blend born in the heart of Indonesia, Crafted with the finest spices and natural Indonesia palm sugar, this heritage-rich drink is more than just warmth in a cup, it’s a story of tradition, refined.

Our design strategy focused on simplicity, elegance, and a premium feel to reflect the soul of the product. A minimalist yet striking approach that lets the rich character of Selaksa Makna speak for itself.

Let’s brewing creative ideas together
E: [email protected]

Our showcase 2024 project: Marina’s packaging design rejuvenation.Led by our designer, Nida and team, poured their heart...
18/03/2025

Our showcase 2024 project: Marina’s packaging design rejuvenation.

Led by our designer, Nida and team, poured their hearts into digitally reimaging design the grand design by Superunion Design Bridge to adapt into various variants. Our objective to ensure the design strategy remains consistent, clear, and compelling for consumers.

Huge thanks to Tempo Group Tbk for trusting us with this project. We’re thrilled to have part in Marina’s brand evolution.

Let’s brewing creative ideas together
E: [email protected]

In a crowded market, Wong Coco needed to stand out. Our design team focused on making “Dugan” and “Nata de Coco” design ...
11/03/2025

In a crowded market, Wong Coco needed to stand out. Our design team focused on making “Dugan” and “Nata de Coco” design to evoke feeling of freshness, delight, and family friendly joy. We wanted every user to experience the goodness taste of tropical coconut, delicious for everyone!

Let’s brewing creative ideas together
E: [email protected]

Address

Jalan Metro Permata 1 J9 No. 46
Tangerang
15159

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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https://www.instagram.com/leedesignandassociates/

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