Widarto Impact

Name: Widarto Impact
Address: Trenggalek, ID
Telephone: +82264321118

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Widarto Impact

We are Widarto Impact. We are an independent design and strategy company based in Trenggalek, Indone

29/04/2026

HAVV was created to move soy milk beyond its familiar category codes.

Soy has strong nutritional credibility, but many brands in the category still feel either too traditional, too clinical, or too quiet for modern lifestyle consumers.

The opportunity was to make functional soy feel more desirable without losing clarity.

We built HAVV around a bold, rounded wordmark designed for instant recognition across cans, variants, and everyday moments. The packaging system uses colour, scale, and typography to create a clear hierarchy: brand first, variant second, functional benefit third.

The typography was chosen with the same discipline. Grenette Pro gives the variant names editorial weight and distinction, while Ariana Pro keeps product descriptors, benefit lines, and nutritional cues clear at small scale.

Nothing is decorative.

Every element has a job: to stop the eye, clarify the product, guide variant choice, and give functional soy a more modern, memorable presence.

Brand strategy, identity, and packaging by .official

Creative Director .widarto369

Full case study at widartoimpact.com

28/04/2026

Soy has the numbers.
Soy has the nutrition.
What it has rarely had is desire.

While oat has become culture, soy has remained too often in commodity language: clinical, predictable, and under-branded.

HAVV was created from that gap. Not another soy milk, but a functional soy beverage built for modern daily rituals.
widarto369 and team developed the strategy, name, identity, and packaging system to capture that opportunity, transforming a commodity perception into a more premium, lifestyle-led proposition.

The work moves soy beyond dairy-alternative cues through a slim 330ml can format, a custom wordmark built for recognition, and a calmer visual world of olive, sage, and terracotta.

The range is built around moments of need, not flavour alone.

Daily Original.
Botanical Calm.
Gut Restore.

A familiar category, repositioned with sharper intent, stronger desirability, and a system built to scale.

and by .official

Full case study at widartoimpact.com

13/04/2026

The same two letters. Every context.

From hand to street. From studio to city. The IV mark was designed to hold; not just on a can, but across every surface, every scale, every market it enters.

This is what a brand system looks like when nothing is left to chance.

Agency: .official
Creative Director: .widarto369

10/04/2026

Two letters. One material. No compromises.

IV Sparkling Water was designed for a Saudi Arabian beverage company building beyond regional borders - into markets where premium is not a price point, but a standard of conviction.

The IV logotype was not a typographic exercise. It was a structural decision. Eko Widarto calculated every angle, every weight, every spacing interval to project authority at any scale – rendered in pure black directly onto uncoated aluminium. No label. No shrink wrap. Nothing between the brand and the consumer but the product itself.

Most brands in this category compete by adding more. IV was built by removing everything that didn’t earn its place.

In premium markets, restraint is the rarest differentiator. This is what it looks like.

This is the standard we hold every project to — regardless of category, scale, or market.

Brand Identity & Packaging System: .official
Creative Director: .widarto369
Motion:

23/09/2025

We are grateful that our rebranding work for Bonita Coffee (Saudi Arabia) was featured on Behance.

Designed by .widarto369 The big idea: “Be Your Own Barista.”
We shaped the packaging as if a salesman was standing right on the shelf, speaking directly to every passerby: Hi! With Bonita, you can be a barista at home. Enjoy premium coffee without needing to visit a café.

The tone is clear, direct and enjoyable. Packaging that does not just decorate shelves but communicates person to person.

Even the most impactful packaging needs to be supported by consistent brand communication. In today’s digital-first landscape, strong offline presence alone is not enough. Your story must flow across every touchpoint to sustain growth and keep the business alive.

Turn your packaging into your best salesman.
👉 Start now → link in bio

3D visualizer: .arganata

15/09/2025

Flashback to our rebranding work for Freshleaf, proudly featured on in Packaging & Illustrator.

✨ Fun fact: this project was presented to the client with only one single option — a pure expression of creative freedom built on a clear benchmark analysis from their previous design. The result reflects a sharper shelf presence and stronger emotional connection with consumers.

Creative Direction: .widarto369
Design Collaborator:
Photography: .febriarta

If you’re ready to unlock new opportunities for your brand with designs that truly sell, let’s talk.

✅ Start a project with us → link in bio

12/09/2025

Why are so many brands shutting down in 2025?
It’s not always the product.
And it’s not only the economy.

Many brands lose because value is not communicated and ex*****on falls short.
Brand communication and storytelling are inconsistent.
Packaging feels outdated.
The digital shelf doesn’t deliver what shoppers need.
The brand experience is fragmented across touchpoints.

The challenge is real, but so is the opportunity.
With the right system, brands can unlock new potential through innovation, sharper ex*****on, and a brand presence that builds confidence instead of doubt.

At Widarto Impact, we help ambitious FMCG brands move from uncertainty to clarity, relevance, and scale.

Stop guessing.
Start scaling with confidence.
👉 Start a Project (link in bio)

10/09/2025

✨ We’re delighted to see Borland Patisserie featured on – Branding.

Founded by executive chef Randy Borland, this patisserie brand was built on craftsmanship and understated luxury.

Designed by .widarto369 as Design Director, the logotype expresses strong serif energy, while the series of graphic patterns — inspired by wheat, ingredients, daily rituals, and café experiences — enrich the brand with warmth and refinement across applications.

At Widarto Impact, we deliver brand identities that are relevant, distinctive, instantly recognizable, and crafted to create memorable brand experiences from the very first touchpoint.
Let’s create your next transformation — click link in bio.

08/09/2025

We are delighted to see Collette featured ✨ on in Branding and Indesign.

Collette is a brand proposal for premium incense, designed by .widarto369 , and presented through a clear, focused, and minimalist identity — created to embody mindfulness as a therapeutic solution in today’s busy and distracted world.

Whether you’re building a new brand or scaling an existing one, we’d love to partner with you.
Let’s work together — link in bio.

04/09/2025

We are pleased to share our rebranding work for Pinklab.Co, which was featured on – Graphic Design & Illustrator.

This project was more than a visual refresh.
It was about reimagining how Pinklab.Co could connect with its audience — building clarity, consistency, and distinction in a highly competitive beauty market.

Our approach was to create packaging and identity that feel vibrant and contemporary, while giving the brand a stronger shelf presence and a sharper voice to support growth.

✨ Let’s transform your brand into its best version. Start the journey — link in bio.

Design Director: .widarto369
Designer:

03/09/2025

Good products. Good design.
Still ≠ good sales.

Because products don’t explain themselves.
And packaging alone can’t carry the story.

You can have a great product and beautiful design…
but if your communication and content aren’t relevant or high quality,
your audience doesn’t get your value.

They don’t look.
They scroll.
They skip your post.

Packaging design is not “less important.”
It’s the starting point.
It attracts attention, builds trust, and sets the stage.

But without communication and high-quality content to continue the story,
the journey stops there.

Growth happens when product, design, and communication work together.

Let’s collaborate.
Email us at [email protected]

…

01/09/2025

Flashback to 2023 — our work for COTD Cold Brew received two badges: Graphic Design & Illustrator.
widarto369 , as Designer and Creative Director of this project, said: “To make people pick your product from the shelf, you must first fall in love with what you design.”

And that love is never subjective. It must be rooted in data, analysis, and competitor benchmarking — so design creates real competitive advantage.

Because design is not just about how it looks. It’s about building shelf impact, driving sales growth, and transforming brands into stronger businesses.

✨ Let’s transform your brand into its best version. Start a project — link in bio.

Address

Trenggalek

Telephone

+82264321118

Website

https://widartoimpact.com/

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