Waynelawlorcommunications

12/10/2026

10/10/2026

On World Mental Health Day, let’s remember that mental health deserves the same care and attention as physical health.

Not everyone feels happy today, and that’s okay. You don’t have to put on a brave face or pretend everything is fine.

Be kind. Check in. Listen without judgement. You may never know what someone is carrying.

Let’s make it easier to talk, ask for support and feel heard. 💚

10/10/2026

We’re delighted to be working with Swiss Watch Club over the Christmas period, bringing their exceptional collection into focus through considered content and a fresh approach to social media.

Featuring names including Rolex, Patek Philippe, Audemars Piguet and Jaeger-LeCoultre.

Beautiful watches. Real details. Less is more.

Looking forward to sharing what’s ahead.

09/10/2026

Back to basics. Less is more.

We recently started working with a luxury retailer, with a simple approach: let the people and products tell the story.

One video has now reached over 2.5 million views across Instagram and Facebook, bringing 1,613 new followers so far.

Does that mean every video will go viral? Of course not. And views don’t automatically turn into follows, likes, comments or sales.

But it’s a strong start and encouraging to see the approach paying off.

Real people. Real products. A little less noise.

07/10/2026

Time for a little make-believe… 🎄

As kids, Christmas was full of it. Santa, flying reindeer and the excitement of believing something magical could happen.

Now, a little creativity and a thoughtful touch of AI can bring that feeling to our screens.

With feeds full of AI content and plenty of AI slop our starting point stays the same:

Real people. Real products. Real places.

Then we add a little magic. Santa coming to life, unexpected transitions and playful moments we couldn’t capture with a camera alone.

As this video shows, real footage and a little make-believe can work beautifully together. The people, products and personality behind each brand stay at the heart of it.

Halloween is here, and Christmas is coming. We’re already planning our clients’ autumn and festive content. 🎃🎄

Get in touch and let’s bring yours to life.

06/10/2026

Congratulations to our client on this huge achievement Condé Nast Traveler 🗞️

We’re incredibly proud to share that The Morrison Dublin a curio by Hilton Collection Hotel has been named No. 5 in Ireland in the Condé Nast Traveler Readers’ Choice Awards.

This recognition celebrates some of the most valued experiences in the travel industry, voted for by travellers themselves.

More than 750,000 Condé Nast Traveler readersshared their insights and experiences from their recent travels making this recognition even more special.

A huge thank you to our wonderful guests who voted for us, and of course to our incredible team who make The Morrison experience what it is every single day.

No. 5 in Ireland and very proud of it!

06/10/2026

🦌 Christmas marketing doesn’t need to be complicated. It needs to be planned.

Four things to focus on:

1. Plan early
Set your goals, key dates and campaigns before the festive rush begins.

2. Create content with purpose
Don’t post just to stay visible. Create content that helps, connects and gives people a reason to choose you.

3. Make it easy to buy
Check your website, delivery information, FAQs and customer journey. Remove unnecessary friction.

4. Measure and adjust
Watch what people are clicking, engaging with and buying then do more of what works.

The Christmas period moves quickly. A little preparation now can make a big difference later.

Plan well. Post with purpose. Finish the year strong.

Need help planning your Christmas content? Get in touch.

03/10/2026

A Bespoke Communications House

Social • Digital • Creative Direction • Brand

Considered strategy. Distinctive storytelling.

03/10/2026

A little neighbourly collaboration on a Thursday evening.

Our client Matt the Thresher supplied the space, drinks and canapés for our two neighbours as they showcased some stunning tailored looks at an outdoor fashion show.

And for the end of September heading into October, the weather certainly played its part!

Great fashion, great food and drinks, and a brilliant atmosphere right outside the door.

Well done to Matthew for capturing it all so beautifully.

Matt the Thresher has three unique locations, with private event spaces perfect for bringing occasions like this to life.

02/10/2026

CLIENT ALERT 🚨 Christmas is returning… 🎄

We’re delighted to have The Greengrocer’s Daughter returning to Wayne Lawlor Communications for Christmas 2026.

And this year, there’s plenty coming.

New hampers. New content. New brands. A refreshed look. And lots of festive gifting to shout about.

We’ll be working with the team throughout the Christmas season to showcase their luxury Irish artisan hampers, gifting ideas and everything happening behind the scenes.

A brand we love working with, at our favourite time of year.

Christmas content season is officially ON. 🎁