10/06/2026
Most brands are sitting on a goldmine and emailing like it's an afterthought. 🧀
Take Sheridans Cheesemongers. A brilliant 30-year-old brand, lovely loyal customers, a newsletter people actually signed up for... and emails that went out maybe a few times a year. Open rates? Stuck under 20%.
So we got stuck in. Moved them to Klaviyo and built the proper foundations:
🧀 A welcome series that says hello properly
🧀 A post-purchase thank-you flow
🧀 Abandoned cart recovery (because people forget!)
🧀 Winback journeys for the ones who drifted off
🧀 Weekly campaigns with copy that's actually fun to read
Their Head of Marketing Laura said it best: an outside team brought fresh ideas, energy, and a healthy bit of pressure to keep standards high.
Email isn't dead. It's just being done badly by most brands. Done right, it becomes one of your highest-performing revenue channels.
Curious how much your Klaviyo is leaving on the table? We audit your flows, segments and deliverability in 15 mins. No commitment.
📩 Free Klaviyo audit - https://www.warbble.com/thrive-klaviyo-optimisation