Zyph - Web Design & Marketing

19/01/2023

The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).

Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyse that effectiveness of your website's conversion funnels.

This allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website.

18/01/2023

Want to get your business started online ? 👨‍💻

Did you know you may be entitled to a grant of up to €2500 for a new website.

The aim of the trading online voucher is to help businesses sell their products & services.

To find out if your eligible, contact us on [email protected], we’re happy to help.

18/01/2023

A Custom Audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies like Facebook (Meta) & Instagram. You can use sources like customer lists, website or app traffic, or engagement across Meta technologies, to create Custom Audiences of people who already know your business.

Using a Facebook Custom Audience allows you to conduct detailed targeting, such as: Retarget ads to people who have interacted with your website, whether it be view a product, take an action or browsed through pages.

Custom Audiences are used to make lookalike audiences – a group of people who share similar characteristics to your Custom Audience. A lookalike audience is more likely to be interested in the products and services you offer compared to a standard broad audience.

04/11/2022

Businesses are using the internet to increase awareness of their business, to advertise to customers and to increase sales.
To do this effectively what’s needed is a straight forward system that advertises your business, increases the number of leads you get and grows your sales.

We put this process in place for you, using effective marketing techniques that result in increases in customer numbers and sales revenue.

07/09/2022

22/08/2022

Work with our web team to build a new website that not only looks amazing but brings your business to life online with a carefully designed user experience that will help increase enquiries and sales.