Real Insights

Real Insights Insights Consultancy making business sharper. Research | Strategy | Initiatives for those seeking We are market research experts and business mentors.

We use our strong background in research, consulting and mentoring to help clients validate a market opportunity, making the most of the opportunity and avoiding unknown problems and pitfalls. One of our core areas of expertise is in the area of feasibility studies. We provide strong, research-based market entry strategies for new and growing businesses. As a ‘full-service’ market research agency

and consumer insights agency we offer expertise in all of the tried-and-tested research methods that you would expect: surveys, focus groups, depth interviews, etc. from design and fieldwork delivery through to analysis, interpretation and reporting / action planning. Uniquely, we utilise market intelligence to its fullest, matching it with a deep understanding of our client’s own business, to develop a sound and actionable market entry strategy, whether this be to new areas of business or to new, geographic export markets.

'The work that Colette did was excellent, the project was a great success for Promed and has led to Promed launching a completely new and differentiated package for Primary Care medical practices called Promed Advance.' MD, Promed

So whether you’ve got a new business idea and you’re wondering if it has legs or if you’re an established business looking to unlock new opportunities or solve a business issue we’re the right people for you! Let's Talk > Email: [email protected] or call +353-21-4374240

Interesting read from Irish Independent today in relation to AI:Almost half of Irish workers believe AI will replace or ...
08/07/2026

Interesting read from Irish Independent today in relation to AI:

Almost half of Irish workers believe AI will replace or negatively impact their job. Yet, in the same report, only 3.6% of Irish companies say they have used AI to replace an entire role.

That gap between perception and reality is significant.

Patrick Shields, Management Executive commenting on LinkedIn points out:

'It reminds me of previous periods of economic uncertainty. When leaders don’t communicate clearly about what’s changing, and what isn’t, employees naturally fill the silence with their own assumptions. Too often, those assumptions can result in fear and negativity.'

The rest of the report paints a more balanced picture:

• As mentioned, only 3.6% of companies have replaced an entire role with AI.

• 65% of firms are recruiting this year (up 11% on last year).

• A further 10% plan to hire over the next three months.

• AI’s impact is currently being felt primarily through task automation rather than job replacement.

AI is a technological revolution on the scale of the internet or electricity. The organisations that succeed won’t simply be those that adopt AI fastest, they’ll be those that communicate the transition best.

Open communication, education and upskilling aren’t optional. Without them, uncertainty can create a vacuum of anxiety for employees.

Summary by, Patrick Shields, Management Executive

https://buff.ly/szipZmi

We loved hearing all about Heineken Ireland their roots here in Cork from Sharon Walsh their MD at the last Cork Chamber...
28/06/2026

We loved hearing all about Heineken Ireland their roots here in Cork from Sharon Walsh their MD at the last Cork Chamber of Commerce Breakfast meeting before summer recess.

The importance of keeping close to customers and what's going on in marketplace music to our ears here at RI HQ. And delighted with our sample pack of 0.0 flavoured b**r - delicious & enjoyed during the heatwave.

Their key pillars business wise are Growth | Productivity | Future Fit

Also loved:

- A Culture of Care AND Dare revolving around People | Portfolio | Partnership

- Accept Reality, Own the Response.

The Future Certainly does look Bright.

Thanks to all for a fab session as always & hope you all have a great summer - SEE you again in the Autumn for next breakfast meeting!

Delighted to be supporting the fabulous Emma with her amazing new fish purees for babies and toddlers 🐠Our interviewers ...
05/06/2026

Delighted to be supporting the fabulous Emma with her amazing new fish purees for babies and toddlers 🐠

Our interviewers are on site today and tomorrow at K O'Connell Fish Merchants at The English Market, Cork doing some research and product placement - please share with mums and dads of babies 6month+ to 2 years.

In-home product placement - testing 5 different variants and incentive for feedback.

Wishing Emma all the very best with the new business - sure to be a roaring success 🚀

Check out The Fish Puree Company here:
https://www.instagram.com/the_fish_puree_company/

Project kindly supported by the amazing team Local Enterprise Office, Cork City

We absolutely LOVED collaborating with Colin, Oren and all the team at TOTEM Brand Agency on this important piece of wor...
27/05/2026

We absolutely LOVED collaborating with Colin, Oren and all the team at TOTEM Brand Agency on this important piece of work for County Wexford Chamber supported by the great team there headed up by Paula Roche supported by Aislinn Cody leading to this fabulous 'Look to Wexford' campaign.

'County Wexford is where ambition and quality of life thrive together'

Check out the campaign here:
https://www.looktowexford.com/

https://vimeo.com/1191861317?fl=pl&fe=sh

Wishing you all the very best with the campaign and with your other endeavours ☘️ This is sure to make a real impact now and into the future - well done to all involved 👏

https://totem.ie/about-totem-branding-agency/ - GREAT WORK and continued success 🥳

This is "County Wexford Chamber - Look To Wexford" by County Wexford Chamber on Vimeo, the home for high quality videos and the people who love them.

We love working with start-ups and entrepreneurs at the early stage of their journeys, testing their concepts and MVPs a...
18/03/2026

We love working with start-ups and entrepreneurs at the early stage of their journeys, testing their concepts and MVPs and gathering valuable feedback to guide them on next steps. We had such fun working with Elaine & Katie doing such impactful work and influencing so many at Wise Water Academy https://wisewater.ie/

Wishing them continued success.........Elaine Moynihan

As you may know this is   - be sure to check out this link to see events and activities near you, many are in-person but...
03/03/2026

As you may know this is - be sure to check out this link to see events and activities near you, many are in-person but some are also online making them super accessible for all. This week in particular is such a great support for all sorts of businesses from those just getting started to those looking for support to scale and export.

https://lnkd.in/eCy3FJmR

🔦 I'm looking forward to tomorrow's event here in Cork at Radisson Blu Cork led by Marie Toft of Emotionise ai entitled 'Getting Started with AI: A Human‑Centric Roadmap for SMEs' - it's an interactive session which will aim to demystify AI and show how it can be applied in real, practical, everyday business situations, with a strong focus on keeping people at the centre of technology decisions.

🗣️ And it won't be my only event of the day, because I got so much out of hearing her speak at an EY luncheon last year for I'm heading to St. Peters on North Main Street here in Cork City to listen to Marie Gleeson, former Naval Captain and MD of NavMar Leadership, who will share her inspiring journey and insights across , and . Drawing on her unique career experience, Marie will explore themes of adaptability, decision-making under pressure, and the importance of — lessons that resonate strongly for women in business at every stage.

Be sure to check the link out, you'll be glad you did and if you are a business looking for support for your business be sure to give your Local Enterprise Offices a call - they are more than happy to guide you on the best way forward and do trojan work - wishing them all the very best with this years and continued success and of course a big shout out to the team here locally in Cork who go above and beyond for the business community here Local Enterprise Office, Cork City Local Enterprise Office South Cork

❓ Grainne Carmody Denise Kennedy Cathal Deavy CDir 👀 you tomorrow - Anybody else going to these events tomorrow? Drop me a note if you are!

Always great to be part of these 'investor' panels for Enterprise Ireland's New Frontiers programme within TUS Innovates...
27/02/2026

Always great to be part of these 'investor' panels for Enterprise Ireland's New Frontiers programme within TUS Innovates TUS Research, Development & Innovation hearing budding entrepreneurs present their proposition and map out their next steps fuelled by curiosity, resilience and ambition to get out there and get going.

Delighted with the opportunity to guide them on the market validation / foundational piece of Market Intel gathering and testing their proposition / concept before being blind sided by the often more exciting side of branding and marketing etc. 📊 🔍

Well done to Mary Casey for organising the various panels and for running order and logistics being so seamless.

🚀 Wishing you all every success & do keep in touch! ☘️

hashtag hashtag hashtag hashtag hashtag

LOVE this from Rory Sutherland at last Fridays' Pendulum Summit'Change how you see the world' & 'look at things differen...
26/01/2026

LOVE this from Rory Sutherland at last Fridays' Pendulum Summit

'Change how you see the world' & 'look at things differently' has always been our mantra at home parenting our son Harry who has Autism & he often reminds us that 'If everyone in the world thought the same or were the same, how boring the world would be!'

Here at Real Insights 📊we do the same - it's our job to help businesses, big and small to look at what they do and think about doing things differently - be that external view / impartial third party that will shake the trees, help guide them on other ways of doing things, to SEE where there are opportunities to be leveraged and help them thrive and grow.

www.real-insights.com

What a great 2025 full of interesting events, opportunities & projects not to mention wonderful collaborations and clien...
07/01/2026

What a great 2025 full of interesting events, opportunities & projects not to mention wonderful collaborations and client projects.

Here's to an exciting 2026 ahead for us all, embracing all the Year of the Horse has to offer from new beginnings, momentum and action, creativity and passion as well as forward movement and alignment with purpose.

If you would like to chat with us about how we can support your market intelligence gathering or research projects or if you would like us to help you understand your customers and markets more, just give us a call or email us on: [email protected]

Real Insights, always here to help and support you to harness your insights & data & grow thrive!

www.real-insights.com

What a year at RI HQ - lots of great client wins and interesting projects to keep us on our toes not to mention great co...
19/12/2025

What a year at RI HQ - lots of great client wins and interesting projects to keep us on our toes not to mention great collaborations with strategic agencies and creatives and amazing in person networking events and masterclasses. We have LOVED it all! 💌

Thank you one and all for your continued support and business this year🤝

Looking forward to doing it all over again in 2026 🥂

In the meantime wishing you one and all a wonderful Christmas! Enjoy the well earned break and QT with family and friends.

Here's to a New Year filled with health and happiness and exciting new chapters 🌈

Address

Unit 5 (ATS Building/1st Floor) Carrigaline Industrial Estate
Carrigaline
P43XH27CORK

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+353214374240

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