FutureProof Digital

17/06/2026

It’s Your Website, You Should Own It

This week I’ve had at least 5 phone calls, and endless messages, helping a new client get access to his own website. I’ve done this countless times over the years.

Business owners get told “oh, we’ll take care of everything” and then something happens and they need it back and they can’t access anything. The relationship breaks down, or the agency closes down and you can’t even log in.

What we do is this; we open a shared folder with every client. This is used for sharing everything with the client, and there’s a file in there called “client document.”

It has every username, email and password they need in it; the website, the hosting, anything we’ve set up for them. For platforms with multiple users, we give every client full admin access; Google Analytics, Google Business Profile, Google Search Console etc. You should expect all this from your agency.

If we stop working with a client, they can take over within minutes. And that’s the way it should be, so ask your agency about this.

16/06/2026

If you run a home service business, especially something that has an urgency or emergency component... don't make people scroll.

Phone number (click-to-call) and a form right at the top, the name of the service, location and some trust elements if you can fit them in.

Get to the point, quickly. That’s what customers want.

15/06/2026

15/06/2026

Google Business Profile Link Optimisation

Probably the number 1 ranking factor for your business in Google’s maps results is your primary category and the page you link to on your website.

1. Select primary category
2. Optimise homepage or service page for this term
3. Link to this page from your Google Business Profile
4. Select additional categories
5. Publish or optimise a page for each of these
6. Add all of your services
7. Publish or optimise a page for each of these
8. Tag your GBP link
9. Track ranking local terms in Google Search Console
10. Optimise based on the data you get

Add this tage to end of your link; /?utm_source=google&utm_medium=organic&utm_term=gbp-listing

Or make your own. Search… “google utm builder”

13/06/2026

So I've committed to putting out more video content, and , and soon too.

Because of the way my brain works, I have to plan it all out, and so this is what video production looks like in Adam's world... a spreadsheet, scripts and 100 other things that aren't video.

I'll get there... but it's way harder than people think.

12/06/2026

Most businesses would get way more traffic by focusing on 1 channel, than spreading time (and money) across 3 traffic sources.

I’ve done this too, so I know what it’s like. “I’ll do a little bit of everything and see what works” but then nothing works.

Let’s say you have a budget of €1000 per month for marketing, and 4 days to work on marketing. What’s the best ROI for this?

You could split your budget 3 or 4 ways across Google Ads, Meta Ads and LinkedIn Ads. You could split your time the same way, across social media, SEO and website content. You’re spread too thin.

If you spent all of the money on Google Ads, and spent all of the improving the website, you’d get better results. Or you spent all of the money on Meta Ads, and all of the time working on posts, you’d get better results.

When you have one channel nailed, and you have the time to work on it, you can add another channel. Until then… focus you must.

📢 If you’re a small business, we’ve got you covered. Web Design, SEO, Content Marketing and more, all in one simple and affordable package.

👉 Leave a comment or drop me a DM and we’ll book your first 1 hour strategy session, which is completely free, including a detailed website report.

11/06/2026

Quick tip today.
Your Google Business Profile Website Link.

Match everything on the page to your primary category… page title, H1 tag etc. Optimise the entire page for this term. And it doesn’t have to be your homepage, if it makes more sense to link to a service/location page, do that.

Then tag the URL using Google’s campaign URL builder. Use this to see which search terms generate GBP clicks.

To take your Google Maps rankings to the next level, do this for all of your GBP categories and all of the services you list too.

📢 If you want to see how this might apply to your business, and your website, your first strategy session is completely free, and you get a free website report too.

👉 Leave a comment or drop me a DM and I’ll send over The FutureProof Digital Local SEO Playbook, our complete SME strategy in one PDF.

10/06/2026

Need a new website?
You need a web designer, right?
Well, yes and no?

If your website gets very little traffic, then don’t worry too much. Find the best web designer you can afford, and you’ll be fine.

But… if you’re getting organic traffic, inquiries, bookings and sales, a new website is as much an SEO job as it is a web design job.

If this is done wrong you can literally tank your business overnight.

We’re a web design agency and an SEO agency, this is what you need. We go through a complicated process of 1. Where possible, replicate every old URL on the new website, and 2. Redirect missing URLs to content on the new site.

This is even more important if you’re switching platforms (Wix to WordPress for example) because the entire structure is different.

📢 If you’re a small business, we’ve got you covered. Web Design, SEO, Content Marketing and more, all in one simple and affordable package.

👉 Leave a comment or drop me a DM and we’ll book your first strategy session, which is completely free, including a website report.

10/06/2026

Get to the point.
For any type of home service, especially something that has an urgency or emergency component... don't make people scroll.

Phone number (click-to-call) and a form right at the top, the name of the service, location and some trust elements. That's it.

👉 Leave a comment or drop me a DM and I’ll send you a link to the Local SEO Playbook. You also get a free 1 hour strategy session.