Kojii Social Media Marketing

Kojii Social Media Marketing Kojii Social - Social Media Marketing and Content Creation to elevate your digital presence.

Right, sit down. I’ve been putting this one off for a while. Swipe, because if you run a business, this one’s about you ...
27/06/2026

Right, sit down. I’ve been putting this one off for a while. Swipe, because if you run a business, this one’s about you too.

Nine years. Hundreds of accounts made to look polished and put-together. And the whole time I’ve been hiding one thing from you.

Other people’s feeds? Pristine. Mine? Let’s just say I never sent anyone there on purpose. Bit awkward for someone who does this for a living.

This is the bit that still makes me cringe. Sitting across from a client, showing off the gorgeous content I just created for them, secretly praying they’d never click onto my profile and see the state of it.

And it was bad. Months of nothing, then a random post fired up in five spare minutes. The cobbler’s kids with no shoes, the whole cliché.

Here’s the part I have to be honest about. It was never a time problem. I had the time. My own brand just never made the cut. Sound like anyone you know?

If your own marketing is forever the thing you’ll “get to next week,” I promise you’re not the only one. You’re not lazy. You’re just the person keeping everything else running.

So I did the obvious thing I’d been dodging for years. I started treating my own brand exactly the way I treat a paying client. No more freebie standards for myself.

Steal this one. Put yourself in the diary like a real booking, and protect that slot like you would a client’s. Same planning, same standard, no bumping it the second someone else needs you. That’s the whole trick.

This is the line I really want to stick. How good your work is means very little if nobody can see it. That gap is the difference between the people who find you and the ones who never do.

Our new website’s live, fresh portfolio and all, so you’ll be seeing a lot more of me. Follow along for honest tips on showing up for your own business.

Your friends genuinely want you to do well. Most of them just don’t know the best way to show it. So here’s the actual l...
26/06/2026

Your friends genuinely want you to do well. Most of them just don’t know the best way to show it. So here’s the actual list, easiest to hardest. Swipe.

A like is a lovely thought. It just stays put on your post and doesn’t reach anyone new. Instagram changed the rules in 2026, and the stuff that really helps takes the same couple of seconds a like does.

Right, here’s everything a friend can do for you, from the thing that helps the most down to the thing that barely moves anything. Save this, then send it to the ones who always turn up for you.

Top of the pile. When someone sends your post to a mate, Instagram reads it as proof your stuff is worth passing around. That’s how you land in front of people who don’t follow you yet. One share does the work of three to five likes.

On Reels, it’s all about how long people actually watch. Up to half of them are gone in the first three seconds. So if your friends allow your reels to play all the way through, the video gets shown to way more people.

A save is someone saying “I want this for later.” Same tap as a like, but it tells Instagram your post is properly useful, so it counts for a lot more. An easy one to ask your friends for.

When someone taps over to your profile after seeing a post, that’s a green light to Instagram that the post worked and your account’s worth a look. It’s often the wee moment a stranger turns into a follower.

A proper comment, even a quick back and forth, carries real weight. A single word or a line of emojis barely registers now. Instagram can tell a real chat from a 🔥. So leave your pals an actual sentence.

This one’s powerful. If a friend taps repost, your post goes out to their followers with your name still on it, and the reach comes back to you. It’s about as close as Instagram gets to handing you the mic.

Likes still count for something, I’m not saying ignore them. They’re just the weakest signal going in 2026. Chasing them won’t grow you. Make stuff that’s actually useful and the rest sorts itself out.

So that’s the full running order for 2026. I keep an eye on all this so you don’t have to. Save it for your next post, send it to the friend who only ever likes, or repost it

New Instagram feature, live today!Every slide in a carousel can now carry its own caption.One post. A different line und...
18/06/2026

New Instagram feature, live today!
Every slide in a carousel can now carry its own caption.

One post. A different line under each image as people swipe. The caption moves with them, one frame at a time.

Small change, big difference.

Carousels have led the feed for engagement for years now, ahead of Reels, quarter after quarter.
This just gives them more room to do the work.

Switching it on is quick. When you post a carousel, you’ll see a Multiple Captions toggle. Turn it on, then write a line for each photo or video.

Swipe for our step-by-step video.

Four ways I’d use it:
1. Add context to the slide that actually needs it.

2. Put the call to action exactly where it lands.

3. I’m a storyteller so I’d probably use it to tell a funny story behind a set of photos.

4. It could also be a great way to share steps in a recipe.

Let each slide hold a single idea, nothing more.

It doesn’t need to be loud. It needs to be clear.

Only one of my accounts has this feature so far though.

Have you got the toggle yet?
And if you have, how would you use it first?
I’d like to hear it.

Four weeks of content from a single day of filming.That's the whole idea behind a Content Day. One structured shoot. Ree...
18/06/2026

Four weeks of content from a single day of filming.

That's the whole idea behind a Content Day. One structured shoot. Reels, photography and the supporting assets, all captured in one go.

Most people think a content session is about turning the camera on and seeing what comes out. It isn't. The real work happens before that.

Before anything is filmed, the month is mapped. Topics, formats, captions and the order they go out in. So on the day there's no guessing. You just execute.

That's the line between a content session and a content strategy. Posting without a plan is noise with a schedule attached to it.

The setup is ready before you walk in.
Camera, mic, lighting, all sorted.

You show up once, fully prepped, and leave with a month of post-ready content shot that will be edited to suit your brand and in your hands within 10 days.

Here's what 9 years has shown me.
Most businesses don't have a content problem. They've got a system problem.
A Content Day fixes the system.

DM me CONTENT and I'll tell you if it's the right fit for your business.

This is what it looks like when brand content is treated like art. 🧊A transparent ice cube — engraved with the name — he...
17/06/2026

This is what it looks like when brand content is treated like art. 🧊

A transparent ice cube — engraved with the name — held between glossy, nude-pink lips. Warm studio light. Extreme close-up. Every detail chosen with intention.

Not a last-minute post. Not something thrown together between meetings. Content like this starts with a clear creative direction and ends with an image that stops people mid-scroll.

This is the standard I hold for every single piece of content I create.

Because the quality of your content tells people exactly how seriously to take your brand.
Before they've read a single word.

Sharp visuals build trust. Consistent imagery builds recognition.
And content that actually feels considered?
That builds the kind of online presence that finally matches who you already are offline.

Most businesses I speak to know their brand has substance.
The gap isn't in what they do. It's in how it looks to the world.
And that gap is entirely fixable.

High-quality content isn't just about aesthetics. It's a signal. It tells your audience: we're serious, we're intentional, and we're worth your attention.

Every. Single. Time. ✨

One image. One moment. One brand name — held between the lips like it means something.

Because it does.

If your content isn't showing the world what your business is truly worth, let's change that. 📩

www.kojiisocial.com

Today is our Birthday. A quiet celebration of the day I realised this business had to work no matter what. 9 years in. I...
16/06/2026

Today is our Birthday.
A quiet celebration of the day I realised this business had to work no matter what.

9 years in. I never set out to build a social media agency.

In 2017 I had my own business running. Managing socials was something I'd do on the side for a handful of clients after hours. A favour, mostly. For Fun!

Then the world shut down. Covid.
Shopfronts went dark and the same question kept hitting my inbox.
Business owners who'd spent years building something, suddenly stuck with no way to reach the people who kept them alive.

So I helped. One of them, then the next.
Getting them visible and connected to their customers online was the difference between staying open and folding.

Home changed at the same time. I had to start from scratch and create a stable solo income with 3 kids. There was no room left for a "side project."
This had to pay the bills.

That's when I stopped patching it together and built it properly. A name, a plan, a standard I wasn't willing to drop. Kojii Social came out of that.

It was me on my own for a long time. A laptop and a camera and a lot of late nights. There's a small team behind me now, held to the same bar. But it's still my name on it, and you still deal with me from first call to handover. Jonathon might help out with the odd email from time to time but you'll always find me when you need me.

These days I take on established names in beauty, fitness, wellness, motorcycles and lifestyle, mostly around Ireland some clients across Europe.
The list stays small by choice.
It's the only way I can keep the output and connections where I want it.

Here's the thing 9 years has made obvious.

The businesses that look sharp online aren't grinding harder than everyone else. They've got structure underneath them. Not more posting.

If the way you show up online has drifted behind the business you've actually built, that's the gap I close.

DM me HELLO and I'll point you to where I'd start you on your journey to showing up with strategy.

9 services. 1 Agency.Swipe to see every way we can help, whether you want the whole thing off your plate or just one pie...
22/05/2026

9 services. 1 Agency.

Swipe to see every way we can help, whether you want the whole thing off your plate or just one piece sorted.

Quick honest bit. 
You probably don’t need all nine.

Most people who come to me start with one thing, usually a Content Day or full management, and build from there once they see what’s working. 

So don’t look at this list and feel like you have to commit to everything. 

Tell me where you’re stuck and I’ll point you to the one that’ll actually move things for you.

DM me SERVICES and I’ll help you find your starting point.

👉🏻 Based in Clonmel and Dublin but available nationwide.




1 founder. A handful of clients at a time. That’s the whole agency.Swipe through and you’ll know who you’re working with...
22/05/2026

1 founder. A handful of clients at a time.
That’s the whole agency.

Swipe through and you’ll know who you’re working with before we ever speak.

Here’s the part that doesn’t fit on a slide.
Before I moved to Marketing, I spent over a decade in front of the camera as an actress and model.

So I know exactly how it feels to freeze the second a lens points at you.
When a client says they hate being on camera, I don’t push.
I direct. I’m also a bit of a goofball. 
I’ll make you laugh, get to know you and work with what helps you to loosen up.

That’s usually the difference between content that looks stiff and content that looks like you.
And in a world filled with Ai - it needs to look like you so your clients/customers trust you.

And the small client numbers aren’t for show. 
There’s a small freelance team behind the scenes, but you deal with me directly, from the first call to the final edit. 

No being handed to an account manager who was never in the room.

If you’re new here, give the page a follow so you catch the work as it goes up. 

Then DM me HELLO and I’ll send you the link to our new site so you can check out our portfolio.

Address

PO BOX 58
Clonmel

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 3pm

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