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Helping small businesses build their online presence through social media, increasing their customer

16/09/2025

How This Instagram Update Helps Your Business;

1. Share your customers’ content & build trust
2. Encourage your audience to share your posts - for greater reach. This will appear on the feed but doesn't appear on their grid but has a separate tab.
3. Use Map to highlight local events to attract nearby customers.
4. Build a habit of resharing customer shout-outs and tagging them to boost visibility.

24/06/2025

🚨You may will know at this stage but last week over 16 billion log in details and passwords have been leaked 👀 16 BILLION!!! 👀

These have been gathered from peoples personal devices, and then dumped into the dark web

Keep your accounts as safe as you can
🔹Change passwords
🔹Use 2 factor authentication
🔹Don’t use the same passwords (- I’m so guilty of this! 🙈)
🔹Install anti malware on your computer and phone

Also check out haveibeenpwned.com to see if your email account has been breached

10/06/2025

An Instagram update you will be happy with!! 🤩

The new Shared Access feature means you will no longer have to hand over log in details. You can give your team members or social media manager access without sharing your password. This keeps your account secure while still letting others help you stay active and responsive!

Finally… something that actually makes life easier 👏

27/11/2024

Black Friday is literally here - ok its been going on all month for some larger businesses, but if you take part for that one day, execute some last-minute efforts.

➡Swipe to see what you can do in these last two days to maximise the impact for your small business.
Now in all seriousness if you haven't got the first task done by now, you should have a chat with yourself!! Get on it 🏃‍♀️‍➡️🏃‍♂️‍➡️

14/11/2024

📢 Meta’s New Ad Update

Meta has announced a new ad experience: unskippable ads that will play for a few seconds to users who choose to see less personalised adverts in their feeds.

These brief, unskippable ads are like ad breaks used by other platforms, these unskippable ads are to help support ad revenue for the platform, especially as more people seek less personalised advertising options.

🔹 For EU users, Meta is rolling out a few new choices: people can opt to see fewer personalised ads - giving people more control over their data, but it may mean seeing ads that aren’t as relevant to their interests and their ads won’t be based on past web browsing or searches.

When people choose less personalised ads, businesses may experience a few key advantages:
1. Expanded Reach to New Audiences : Less personalised ads may allow businesses to reach a broader, more diverse audience, as these ads are shown based on more general criteria rather than individual interests. This can introduce a brand to people who might not typically see it with highly personalised targeting.

2. Increased Brand Awareness : For businesses focused on increasing brand awareness, less targeted ads can help expose the brand to more people, contributing to name recognition across a broader market.

3. Level Playing Field for Smaller Businesses : Without extensive personalisation, smaller businesses may compete more evenly with larger ones, as all advertisers have similar levels of data access.
This reduces the competitive edge large businesses may have from extensive data resources and sophisticated ad strategies.

f you’re using Meta ads to reach your audience, keep an eye on your insights - these changes might just give you an extra boost with the non-personalised ad viewers!

source:

10/10/2024

Are you ready for the craziness of Black Friday ? 🛍️

If your website isn't optimised, you could lose out on massive sales opportunities.

Here's what you can do to make sure your website can handle the pressure:

🔹Site Speed: A slow site will lose you customers! You've probably done it yourself and left when you've landed on a slow site!😉 Use a tool like Google Page Speed Insights to test how fast your site loads. Ideally, your site should load within 3 seconds.

🔹Update Product Descriptions: Ensure they’re clear and optimized for search.

🔹Mobile Optimisation: Most of Black Friday shoppers buy on their phones! Is your site fully responsive? Test it across multiple devices and screen sizes.

🔹Checkout Process: Test your checkout process from start to finish. The fewer steps, the better! Add features like guest checkout and multiple payment methods.

🔹Stock Availability: If your website shows out-of-stock products, don't leave them on your site.

🔹SEO Review: Review and update your product titles, meta descriptions, and tags with Black Friday-related keywords. These small updates can boost your visibility in search engines, driving more organic traffic.

🔹Security Check: Ensure your site has up-to-date SSL certificates and that customers’ payment information is secure.

🚨 Don't wait until the last minute!
Taking care of these essentials now will ensure your site is ready to convert Black Friday shoppers into loyal customers.

➡️Need help with any of the steps above? Contact me, and let’s get your website Black Friday ready!

05/09/2024

TikTok Shop is finally coming to Ireland in October 2024 🇮🇪🇮🇪

The opportunities for businesses are endless. TikTok's unique mix of entertainment and shopping aligns with today's consumer behaviour, especially among younger audiences who crave interactive and social shopping experiences.

By integrating TikTok Shop into your marketing strategy, you can showcase your products in a way that feels authentic and engaging—think influencers, creative ads, and user-generated content that resonates with viewers. Plus, with TikTok's seamless in-app purchasing, expect higher conversion rates as customers can shop without ever leaving the app.

Additionally, TikTok's algorithm favours engaging and authentic content, making it a great platform for small businesses to connect with potential customers on a more personal level.

What do you think, will you be creating a TikTok Shop?

26/08/2024

👀Some say scheduling content reduces its reach. TOTAL MYTH!!

In certain instances, and I think we've all done it - you may have timed it when your audience is less active or you're not around to engage once it goes live, then YES, this can have an effect on your contents reach.

🌊Your content scheduling needs to be done strategically to ensure it doesn't negatively impact your engagement and visibility. Try make the time to engage when your posts go live and make sure to engage on other peoples content too!!

14/08/2024

“Views” will now become the primary metric for photos, carousels, reels and stories
‘Views’ will replace: ‘Plays’ ‘Accounts reached’ ‘Accounts engaged’ ‘Interactions’ ‘Watch time’
Adam Mosseri, Instagram Chief - “We’re introducing ‘Views’ as the primary metric across all formats to ensure creators better understand how their content is performing regardless of format and develop better strategies to help achieve their goals.”
🔹Why the change?
Instagram wants to shift the focus off of follower counts, because people don’t follow others the same way that they used to, their habits have changed.
Meta’s AI recommendations populate over 50% the feed from profiles you don’t follow, but the algorithm thinks you might like. Which also means that who and what you follow is no longer the biggest influence over your in-app experience.
People are becoming more reliant on Meta’s systems to show them what they want.

🔹So how can you increase views on your content? ✨SHARES ✨
Ask yourself :
“What content would my audience be likely to share ?”
Create that content as it relates to your brand

18/07/2024

💫 KEEP GOING 🏃‍♀️➡️

16/07/2024

Instagram Chief Adam Mosseri has emphasised that “SENDS” are now a crucial focus for the algorithm.
It highlights the increasing importance of creating shareable content to enhance visibility and engagement on Instagram.

🏹 Aim to create content that draw positive emotions so it’s likely to be shared.

Create Posts Such As....
🔹Interactive
🔹Relatable & Inspirational
🔹User Generated Content
🔹Offers & Discounts
🔹Informative & Educational

By creating posts that are easy to share, you can increase your content’s reach for your business and gain a more connected and active online community.

04/07/2024

💎When we're told how something is going to solve our problem or it's going to make us feel unreal, WE'RE IN!! We want it and need it 😍At the time we may not even know it!!

By listing out all the features (first anyway) isn't going to have the same effect as 'solving our problem'

Focus on how your product:
🔹Will make your customer feel,
🔹What it'll do for them,
🔹How it'll save them time etc.

➡People won't care what it has until they know what it can do for them!!

Do you put yourself in your customers shoes when selling to them?

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