19/10/2020
Excellent piece for Business Owners. Some great tips!
How to Write Bold Business Copy for Your Website
You have less than 8 seconds to attract a visitor with a compelling headline and content. Nearly 4/10 will not engage with your website if you're missing good content and a well-designed layout.
Writing copy for your business website is a lot more than putting some random text out there.
Your copy should be appropriately structured to grab Attention.
5 Factors That Define The Success Of Your Copy.
1. Your ability to portray your products and services.
What is unique about your product or service? What's that one thing that could grab your customer's attention?
Explain accurately what your product is without taking too many words.
2. Matching your customers' preferred tone.
Who is your target audience? What kind of content do they prefer? What's the right tone for them?
Good copy always takes into account its customers, offering them the best content in their preferred tone.
You can adjust the tone of your copy according to your customers.
3. Attention-grabbing headlines are a must.
4/5 visitors will read the headline of your page and decide whether to read the content or look at other search results.
Unique: Do not copy what your competitor has. Instead, write unique headlines.
Urgent: Create a sense of urgency. Use FOMO (fear of mission out) =
Useful: It goes without saying that your headline should describe what the page is all about.
Ultra-specific: Paint a specific, clear picture with your headline, leaving no room for confusion.
4. Be persuasive with your copy.
Unlike content writing, copy writing has a single purpose; to make a sale. How do you do that?
Creating persuasive content takes the reader from your headline to the call to action. Use the AIDA (Attention→ Interest → Desire → Action) formula for creating a compelling copy.
Attention: Grab the attention of your target customer with a catchy headline.
Interest: Cultivate curiosity.
Desire: This is where you want to touch on your prospect's desire.
Action: It's time to get them to act. It could be subscribing to a list, placing an order, or getting in touch with your team.
5. Simple language, short paragraphs, and conversational tone.
Keep it simple, concise, and conversational
A majority of online visitors skim through content, which means you should write small paragraphs with clear, distinguishable headings. You can boost your readability by using short paragraphs, bullet lists, titles, and breaks. Make the content easier to read!
