Saoirse Maher Marketing Student

Saoirse Maher Marketing Student Marketing Student in MTU Cork

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.808525/full
20/11/2023

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.808525/full

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced user...

24/10/2023

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Bishopstown
Cork
NA

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