Brian Ngugi Marketing Student

28/04/2024

I've just published a new how-to guide blog detailing the process of making the Instagram Reel and TikTok video that many of you enjoyed recently. This guide includes steps from planning to posting, with a bonus tip for enhancing your content!

IntroductionPlanning your ContentEditingPostingBonus TipConclusion Introduction Following the overwhelming success of my recent video (already preparing my acceptance speech at Cannes) I decided to…

01/12/2023

29/11/2023

https://www.thedrum.com/news/2023/11/09/taking-reins-movie-franchise-saatchis-making-the-john-lewis-christmas-ad

For the first time since 2009, the John Lewis Christmas campaign is in the hands of a new incumbent – Saatchi & Saatchi. Here the pair tell us why their debut festive foray is a break with tradition in more ways than one.

23/11/2023

https://www.searchenginejournal.com/google-fix-technical-issues-before-chasing-the-next-big-thing/501918/?utm_source=twitter&utm_medium=social&utm_content=news-seo&utm_campaign=twitter-auto-publish

Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google's Search Relations team.

22/11/2023

https://www.thedrum.com/news/2023/11/02/how-can-brands-use-data-predict-the-unpredictable

The responsibility of marketers to communicate effectively with customers based on their wants and needs is becoming more and more difficult – to the point that they are having to predict the unpredictable. So how can brands stay close to their consumers?

15/11/2023

Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data.