26/08/2022
We just completed a big one, a natural cancer treatment explainer animation for a pharmaceutical company. This was a tough one to explain. See what you think, we'd love to hear your feedback.
The Brief:
Communicate a complex novel cancer treatment to potential investors and a non-science educated audience in three and half minutes.
The Challenges:
1: The video needs to be friendly even though it is about a very serious, often terminal, subject.
2: This is a highly technical subject.
3: The treatment uses a non-standard approach, which will take much explaining.
4: The treatment needs to be seen as it is, a natural and non-destructive treatment. Assumptions need to be addressed.
The main challenge was the Balancing of:
a) the right level of information to display authority without overwhelming the viewer;
b) the right level of colour, movement, and rhythm to keep the viewer watching, without sacrificing the seriousness of the topic;
c) the natural aspect combined with the scientific method.
This was a difficult subject. We wrote, storyboarded, voice-recorded, and animated all in-house and the clients were delighted with the results.
