AM O'Sullivan PR Ltd

12/08/2026

Ann-Marie O’Sullivan, Founder and CEO, joined the Irish Examiner and fellow Cork businesses at Bakestone, Perry Street for this morning’s Business of Food Breakfast, hosted by Senior Food Writer Joe McNamee. It featured a panel of Cork food business leaders: Denis O’Mullane, Proby's and Liberty Grill; Dan Hegarty, Hegarty cheese and Ruth Field, Fields of Skibbereen.

The event, which kicked off Cork on a Fork Fest, explored how producers, retailers and hospitality businesses are navigating the current challenges facing the industry, while attendees were treated to a breakfast featuring an array of Cork’s best produce.

Ann-Marie was delighted to catch up with Naoimh Frawley, Cork Chamber; Anne Marie Linehan, Deputy President, Cork Chamber; and Eoghan Murphy, President, Irish Hotels Federation Southern Region at the event.

Thanks to the Irish Examiner, Aidan Forde, Joe McNamee, Bakestone and Musgrave Group for their role in facilitating this event.

16/07/2026

What a day for a team outing! Delighted to be supporting our client Fota Wildlife Park.

08/07/2026

We are hiring! 💼

AM O’Sullivan PR is seeking a detail-oriented, self-motivated Media Monitoring Executive with a keen interest in news and current affairs, media and the evolving digital landscape to join our expanding team.

This is a great opportunity to be part of an award-winning strategic communications consultancy, playing an important role in keeping our agency and our clients informed ahead of market trends.

This is a remote, part-time contract role (20 hours per week).

The successful candidate’s responsibilities will include monitoring Irish and international digital, print, broadcast, social media, and regulatory bodies for relevant coverage. They will also compile daily media coverage reports, summaries, and analysis reports for clients.

A full job description can be found at: https://amosullivanpr.ie/job-opportunity-media-monitoring-executive-position/

Interested applicants should submit their CV to Tina Quinn, Director of Operations & Client Strategy, AM O’Sullivan PR, at [email protected] by Wednesday, July 29th at 5pm.

08/07/2026

What actually happens when Canadian businesses try to "make waves across the pond" without understanding the local landscape?

AM O’Sullivan PR’s Founder and CEO, Ann-Marie O'Sullivan, recently featured on the first episode of Curious Public's Comms in Question webinar series on the theme of Canada’s Brand Abroad. The webinar, “Making Waves Across the Pond”, explored the opportunities and challenges facing Canadian businesses seeking to expand their operations into Ireland and the UK.

Ann-Marie shared unique, experience-driven insights on strategic communications and business in Ireland, gained over more than 35 years supporting multinational organisations across a wide range of sectors including life sciences and technology.

Watch below as she shares her key takeaway: expanding into Ireland requires far more than just a passport. It demands a deep grasp of local strategic, cultural, and media nuances.

Ann-Marie was joined on the panel by Jennifer Beckermann, Senior Responsible Officer, Destination City, City of London Corporation; Joseph Pickerill, Senior Director Global Strategic Communications, Tony Blair Institute for Global Change; and Hari Srinivas, President, Ethnic Channels Group. The episode was hosted by leading Canadian journalist, author and podcaster Steve Paikin.

Thank you to Curious Public for facilitating this engaging and insightful conversation.

You can watch the full episode of Comms In Question: Canada’s Brand Abroad - “Making Waves Across the Pond” here: https://amosullivanpr.ie/ann-marie-osullivan-features-on-comms-in-question-canadas-brand-abroad-making-waves-across-the-pond-webinar/

IPREX

03/06/2026

IPREX, The Global Communications Network, has launched its “The AI Perception Gap: Global Communications Perspectives” report, created in partnership with media intelligence service provider CARMA.

The report offers insight into how AI is framed in global media coverage, how audiences feel about its impact, and where perception gaps are emerging between public sentiment and organisational behaviour. It is informed by public opinion research with 6,300 respondents in 19 markets, and practitioner insight from IPREX members in 14 markets, together with an analysis of 12,000 media articles across 37 markets.

The report highlights different attitudes to AI across IPREX’s Americas, EMEA, and APAC regions. While partners from the Americas report rapid adoption of AI and a focus on its practical use, EMEA partners placed a greater emphasis on regulation, trust and governance. APAC members are chiefly concerned with pragmatism and values, having a more cautious approach to AI adoption.

Ann-Marie O’Sullivan, AM O’Sullivan PR’s Founder and CEO, was quoted in the report, sharing her view that while clients are more eager to adopt AI than the public is ready to accept, they are not yet prepared for the accountability that comes with it.

Key takeaways on what PR professionals can do to navigate the reputational opportunities and risks brought by AI more effectively include:

1️⃣ Move beyond hype and anchor messaging in oversight - Clear communication around governance frameworks, human oversight, and accountability mechanisms is critical.
2️⃣ Address the media & audience trust gap - Communications strategies should proactively address fraud prevention, safety, and election-related safeguards.
3️⃣ Speak directly to generational anxieties - Communications should emphasise empowerment, digital literacy, and human control rather than inevitability.
4️⃣ Reframe AI from inevitability to responsibility - The next phase of AI communications will not be won by scale or valuation headlines, but by demonstrating stewardship, transparency, and long-term societal alignment.

You can download the full report here: https://www.iprex.com/globalstoryofai

19/05/2026

12/05/2026

Ann-Marie O’Sullivan, Founder and CEO, AM O’Sullivan PR, and Global President, IPREX, is looking forward to joining fellow IPREX partners at this week’s IPREX Annual Global Conference in Singapore, hosted by APRW. 🇸🇬

This year’s theme, “Influence That Matters: Trust, Technology and Global Connection”, invites attendees to explore how meaningful influence can be developed at the intersection of trust, technology and cultural intelligence. Attendees will also discuss how to support clients as they navigate challenges such as misinformation and AI disruption.