AM O'Sullivan PR Ltd

03/06/2026

IPREX, The Global Communications Network, has launched its “The AI Perception Gap: Global Communications Perspectives” report, created in partnership with media intelligence service provider CARMA.

The report offers insight into how AI is framed in global media coverage, how audiences feel about its impact, and where perception gaps are emerging between public sentiment and organisational behaviour. It is informed by public opinion research with 6,300 respondents in 19 markets, and practitioner insight from IPREX members in 14 markets, together with an analysis of 12,000 media articles across 37 markets.

The report highlights different attitudes to AI across IPREX’s Americas, EMEA, and APAC regions. While partners from the Americas report rapid adoption of AI and a focus on its practical use, EMEA partners placed a greater emphasis on regulation, trust and governance. APAC members are chiefly concerned with pragmatism and values, having a more cautious approach to AI adoption.

Ann-Marie O’Sullivan, AM O’Sullivan PR’s Founder and CEO, was quoted in the report, sharing her view that while clients are more eager to adopt AI than the public is ready to accept, they are not yet prepared for the accountability that comes with it.

Key takeaways on what PR professionals can do to navigate the reputational opportunities and risks brought by AI more effectively include:

1️⃣ Move beyond hype and anchor messaging in oversight - Clear communication around governance frameworks, human oversight, and accountability mechanisms is critical.
2️⃣ Address the media & audience trust gap - Communications strategies should proactively address fraud prevention, safety, and election-related safeguards.
3️⃣ Speak directly to generational anxieties - Communications should emphasise empowerment, digital literacy, and human control rather than inevitability.
4️⃣ Reframe AI from inevitability to responsibility - The next phase of AI communications will not be won by scale or valuation headlines, but by demonstrating stewardship, transparency, and long-term societal alignment.

You can download the full report here: https://www.iprex.com/globalstoryofai

19/05/2026

12/05/2026

Ann-Marie O’Sullivan, Founder and CEO, AM O’Sullivan PR, and Global President, IPREX, is looking forward to joining fellow IPREX partners at this week’s IPREX Annual Global Conference in Singapore, hosted by APRW. 🇸🇬

This year’s theme, “Influence That Matters: Trust, Technology and Global Connection”, invites attendees to explore how meaningful influence can be developed at the intersection of trust, technology and cultural intelligence. Attendees will also discuss how to support clients as they navigate challenges such as misinformation and AI disruption.

20/03/2026

Today is Stand 4 Féile Jersey Day 2026! Over 150 primary and secondary schools across Cork and Kerry will proudly wear their favourite jerseys today supporting Féile O’Sullivan. The schools will be joined by a range of businesses.

Full details are available at https://gaacork.ie/stand4feile/

You can donate at https://www.idonate.ie/event/Stand4Feilekenmare

13/03/2026

AM O’Sulliivan PR lit up the office with our team colours ahead of the Jersey Day in support of Féile O’Sullivan next Friday, March 20th.

This initiative invites schools, clubs, colleges and workplaces to wear their favourite jersey and make a small donation to support Féile’s recovery following a life changing accident on the family farm last July. The funds raised will provide essential rehabilitation support and future care for Féile.

Be sure to sign up to take part in next Friday’s ‘Stand4Féile’ Jersey Day at https://lnkd.in/dGgRXScN.

05/03/2026

Ann-Marie O'Sullivan, Founder and CEO, was delighted to attend the Irish Examiner's annual International Women’s Day Breakfast event this morning at the Lavit Gallery in Cork. Reflecting this year’s theme of “Give to Gain,” the event explored how pathways can be created for women to thrive in business, community, and society.

Hosted by Esther McCarthy, the event included a keynote address from Sonya Lennon, who spoke eloquently on advocacy, equality, and leadership, followed by a panel discussion with Dr. Manizha Khan, who reflected on the power of giving, and Deirdre Mortell, CEO of Rethink Ireland, who highlighted how strategic support can drive social change.

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25/02/2026

Ann-Marie O'Sullivan, Founder and CEO, is looking forward to joining fellow business leaders and industry experts at tomorrow’s American Chamber of Commerce Ireland Global Business Conference in Croke Park. AM O’Sullivan PR strongly supports the work of AmCham Ireland in advocating for US companies located in Ireland, highlighting their value to our economy and enhancing the unique US-Ireland business relationship.

In the recent US-Business in Ireland supplement, published by the Irish Examiner in partnership with AmCham Ireland, Ann-Marie reflected on almost 40 years advising the leaders of US multinationals, during which time the US-Ireland business relationship transformed from a transactional one into one of mutual dependency. She also argued that, due to factors such as Ireland’s common law system and our world-class talent pool, Ireland can continue to offer the predictability and economic resilience valued by the nearly 1,000 US firms operating in the country, despite challenges in areas such as housing, transport and the power grid.

You can read the full article here: https://www.irishexaminer.com/sponsored/arid-41791856.html

24/02/2026

Ann-Marie O’Sullivan, Founder and CEO, and Siobhán Howe, Senior Client Director, were delighted to attend the latest Cork Chamber Business Breakfast with Mary Considine, Chief Executive, Iarnród Éireann Irish Rail at The Kingsley this morning.

Mary shared her learnings on leadership, employee and stakeholder engagement and strategic transformation gained over a 30-year career in aviation and transport. She also outlined Iarnród Éireann’s exciting plans down the track as they continue to deliver rail services and enhance connectivity in Cork and beyond.

Congratulations to Cork Chamber on the 30th anniversary of their business breakfasts and the 300th event of its kind.

Thank you to Cork Chamber, RDJ, the Irish Examiner and The Kingsley for facilitating this informative event.

28/01/2026

Ann-Marie O'Sullivan, Founder and CEO, and Stephen Moynihan, Senior Client Executive, were delighted to attend yesterday’s 'Culture at the Core' event, hosted in partnership between Cork Chamber and the Marketing Institute Ireland, Cork at The Clayton Hotel.

The session explored how internal standards and leadership behaviours shape external results, and how culture is driven from the top down. The panelists were Michael O'Donnell of Alexion AstraZeneca Rare Disease; Angela Coholan of University College Cork; and Ultan O’Callaghan of the IRFU.

Their insights echo our experience at AM O’Sullivan PR: authentic communication starts from the inside out and a company’s reputation can be won or lost on its internal alignment.

Thank you to Mary Cullen of Insight HR for chairing this discussion and to Cork Chamber and Marketing Institute Ireland, Cork for organising this insightful event.

28/01/2026

There was a time when a solid message and a strong media list were the only tools a PR professional needed. Not anymore.

In a world of infinite content, the real challenge isn't just reaching an audience, it’s staying with them.

The difference lies in creative reframing, which serves as the strategic bridge between a company’s achievement and the public’s interest. When we humanise the metrics, we ensure the message doesn't just land. It resonates.

Read the full article: https://www.amosullivanpr.ie/the-power-of-an-idea-creativity-in-pr/