Frank and Marci

03/12/2025

Google launched a free AI marketing tool called Pomelli, and lots of people are saying it will kill Canva and put designers out of a job.

Eeeeh... that was not my experience.

Not available everywhere, but if you're in the US and you want to try it, here are some tips that will help you get better results:

• Go through your Brand DNA and rewrite anything that is not accurate.
• Use ChatGPT, Gemini, or Claude to create a detailed campaign prompt, then paste that into Pomelli.
• Check every bit of text on the images before posting.

It is worth experimenting with, especially for small businesses with no in-house marketing.

Let me know if you try it.

27/11/2025

What do you hate most about getting a new offer up on your website?

Most people say the same thing. The writing. The structure. The worry it will sound too salesy.

So I built the AI Sales Page Suite. It's an entire system of eight custom GPTs that interviews you about your offer and turns your answers into a strong, conversion focused sales page. No writing required.

50 percent off for Black Friday.
Details here: frankandmarci.com/suite

04/11/2025

ChatGPT Projects just levelled up. You can finally share them, and even build together.

30/10/2025

Sneaky data privacy issue that affects ChatGPT Plus users...

28/10/2025

Tired of Nano Banana / Gemini giving you square images? Here’s how to make ANY size you want.

30/06/2022

If only I could play this cool.

If I could just be like: Hey, check out my new article on Copyhackers…

But the fact is, there’s nothing cool or calm about this (typically) quiet introvert right now.

Because,

I’VE GOT AN ARTICLE ON COPYHACKERS FOR PETE’S SAKE!!!

There’s my article getting cozy in the same space as ones written by several of the most respected names in copywriting.

I’m so grateful to Erin Steele and Greg Reid. Editor and peer reviewer. Pre-them, this article was 🙂 Thanks to them, it’s 🤩

I’ll never be able to adequately thank Frank. Always my first and favorite reader. (And thanks for saying “you should absolutely pitch them” when squirrelly me was fretting over the idea.)

And thank YOU for reading / telling me what you think / spreading it around / showing it some love / putting up with my extreme inability to play it cool / getting ridiculously excited right alongside me. ❤️

Better customer interviews lead to stronger copy, more sales or opt-ins or interest in your offer. Period.

09/02/2022

I know you're sick of hearing about CTAs, but hear me out 👉🏻 put a call to action in your emails.

ALL of your emails. Every. Single. One.

“But Frank, that would be crazy, I’m emailing a friend about going for coffee on Thursday and you want me to include a call to action?”

Yes. I do.

Not like “do you want to go to the place with the fancy pourover coffee, or the place that serves waffles? Oh and by the way, I have a three month one-to-one programme to build an unforgettable personal brand if you want to sign up for that too.”

That *would* be crazy.

But put it in your signature.

Go and look at the last email you sent, and look at your signature. What’s there? What does it say about you? What does it do to build awareness about what you actually do?

If you’ve set a signature at all, I’m going to guess you have… your full name, business name, website address, phone number.... blah blah blah...

So if there’s no call to action - add one now. Right at the end. Like a constant reminder for people of what you do, and how you do it. So people know how to engage with you when they’re ready to.

💡 A clear one liner about your offering, and a direct link to the relevant page on your website.

And then make sure the footer on your mailing list also includes it - now every email you send has a clear call to action.

24/01/2022

I’ll literally use any excuse I can find to tell you that myself and Marci are, officially, the Best Digital Marketing Team Ever To Exist In The World Since The Dawn Of Time.

This one’s legit though - we were away in the States so we couldn't pick up the trophy we won late last year, so I headed over the Cork Chamber to collect it on Friday.

Ok it’s not actually for Best Digital Marketing Team Ever To Exist In The World Since The Dawn Of Time, I added a few words there to the end…

But it IS genuinely the award for Best Digital Marketing Team in the Cork Digital Marketing Awards.

Our submission for the awards was based on:

⭐ Supporting in moving their events online and growing their email list

⭐ Helping Catherine O’Keeffe, of .ie, grow her email list significantly

⭐ A free challenge we ran to help businesses breathe life back into their pages

The awards ceremony was held online, so it was lovely to meet Deirdre Griffin (on the right in the photo) and Leigh Delaney (behind the camera) in person when I popped over.

This has actually been a lovely way to do the awards because we get to celebrate twice.

Thank you !

12/01/2022

Aaaaah… the smell of potential from a freshly unwrapped year. So easy to get high on.

All the new things we could add to our marketing this year, all the things we haven’t tried, all the things we hear are working brilliantly for others…

But be careful.

Because when you come down from that January high, you could find yourself overwhelmed with an endless task list and no clear idea of whether they’re doing anything for you.

But now you’re committed and you’re afraid to stop any of them.

That’s why myself and Marci are carefully examining our strategy this month. So we can assess any new tactics against our overall strategy.

❓ How exactly does this new tactic fit into the strategy?
❓ How does this new tactic get us closer to our goals?
❓ Is there anything we could let go of to make space for this new tactic?

Don’t get me wrong, I'm still totally going to allow the sweet smell of potential to take me to cloud nine - just going to make sure that I look at the big picture first while I’m up there.

21/12/2021

About that auto-reply email you might be setting up later this week…

Before you settle for the usual subject line of “Auto-Reply: Out of Office”... admittedly efficient, but also… inhuman...

Why not take the opportunity to inject some of your personal brand’s brand voice into your message?

Yes, it’s only a little thing. But little things can pack the biggest punch. Because they catch people off their guards.

Most auto-reply emails share one major flaw. Instead of sounding like they were written by a human writing to other humans, they sound like they were generated by a computer writing to other soulless machines.

That’s no way to develop an unforgettable personal brand.

I believe an auto-reply can (and should) sound personal—as if it were written for one person. Because as the recipient, even when you know the email is automated, it’s still nice to feel like the writer had you in mind.

Against the advice of some, I opt not to include “Auto-Reply” in my subject line (it just looks so cold) and instead I write something conversational like “Not checking emails for a little while”.

After my greeting (which is usually “Hi there,”) my first sentence makes it clear that the email is an auto-reply: “I set up this auto-reply to let you know I'm taking a week off.”

Notice I don’t open with “Thanks for your email” or worse “Thanks for your enquiry”. They always come across as insincere to me.

In my line of work of personal branding, there are thankfully no life or death situations, so I don’t include the exact date I’ll return to work. For me, it’s enough to write, “I'll get back to you once I'm in front of my laptop again.”

And then the sign-off. I steer clear of the cold-hearted “Regards” and its ilk, and write the same as I would in a personal email: either “Take care” or “Chat soon”.

A few minutes’ work, and I’ve got an email that sounds like me, not a machine.

It’s a small but warm way to stand out among the sea of robotic sounding auto-replies that’ll be flooding people’s inboxes over the coming weeks.

Now you. What subject line are you going to write in your brand voice for your auto-reply email? 👇